The demand for cooling and sun protection products has increased dramatically.

The intense heat in the North caused search terms for sunscreen and cooling products to peak on the internet over the weekend.

According to a survey on Google Trends, searches for products related to cooling and sun protection increased dramatically on June 3-4.

Most of the products have reached a peak in terms of searches in the past 7 days. The demand for these products has increased sharply as the Northern region, especially Hanoi, entered a severe heat wave. Accordingly, on the afternoon of June 3, the temperature in the center of Hanoi reached 41.5 degrees Celsius - the highest level since 1971. Ha Dong station recorded 42 degrees Celsius, surpassing the record level in 2008.

Search for refrigeration and cooling appliances spikes on weekends.

Refrigeration and household electrical products with heat-resistant properties recorded the most obvious spike in searches. Air conditioners peaked at 12 noon on Saturday. By noon on June 4, the number of searches tended to break the previous day's record. Similarly, steam fans were searched the most at 11 a.m. on June 3 and continued to be searched a lot. Fans alone had two spikes in search volume this week, at noon on June 2 and June 3. However, the record high for this keyword in the past 7 days was at 12 noon on Saturday.

Personal sunscreen products, already popular during the summer, are now sought after even more.

Personal sun protection products also recorded a peak in searches during the two weekends. Specifically, sunscreen and sun protection jackets were searched the most at noon on June 3. Sunglasses, although being searched strongly since Saturday afternoon, officially reached the peak of searches for the week at noon on Sunday. Compared to household items, the surge in searches for personal products was not as clear. The reason is that this product group was already of interest when the whole country entered summer.

Grasping the market psychology, right from the beginning of summer and especially in the past few days, many retailers of refrigeration and household appliances have actively prioritized good positions on the website for heat-resistant products. On the website of Dien May Xanh, air conditioners, TVs and refrigerators and washing machines are the top 3 product groups with the highest positions displayed on the home page. Similarly, on the sales page of Nguyen Kim, air conditioners, refrigerators and washing machines are the top industry groups. This retailer also runs additional banners introducing the purchase of refrigerators and air conditioners with additional discounts when purchasing other items. Thien Hoa organizes fan festivals and air conditioner festivals. Dien May Cho Lon is bustling with information about installment payments to buy air conditioners and refrigerators...

On personal sales pages on Facebook, sunscreen products, jackets, and sun-protective gloves are introduced quite a lot. Sunscreen in particular is mainly introduced as hand-carried products originating from Korea, the US, France, etc. to appeal to the psychology of Vietnamese consumers.

Not only that, continuously during the two weekends, the keyword "hot weather" was used by individuals and businesses on Facebook to market, from related products such as air conditioners, sunscreen, hair mask, sunglasses... to unrelated products such as backpacks, fashion clothes, perfume...

According to VNE