Demand for complete decoration packages increases, retail market for Christmas decorations is quiet

Starting from December, the Christmas atmosphere has filled the streets and district centers. Coffee shops, restaurants, entertainment centers, etc. are all decorated splendidly with pine trees, flashing lights, Santa Claus, and snowmen.

For nearly 2 weeks now, the interior decoration construction team of Ms. Le Thuy in Dien Chau town, Dien Chau district has been working at full capacity to meet customer demand. Ms. Thuy said: "In just the first 10 days of the month, our shop has received 15 orders for Christmas decorations for shops in the province. Most of them are coffee shops, depending on the level of investment in high or low Christmas trees, the number of small details arranged, the price ranges from 5-25 million VND".

According to Ms. Thuy, compared to last year, this year, people's shopping needs to decorate their homes for Christmas have slightly decreased, but orders for construction and Christmas decoration for restaurants, shops, and schools have increased sharply.

“Most coffee shops have a need to decorate with Christmas-themed miniatures. Of which, red is the most preferred color. Because customers now come to the shop not only to enjoy food and drinks but also to check-in and take photos, so the shop that decorates beautifully and eye-catchingly will attract customers. If this shop does it, other shops will have to “race” to compete,” said Ms. Thuy.

At Vinh market, at this time, Christmas decoration items such as: Christmas trees, flashing lights, balls, tinsel, decorative decals, etc. are sold in bulk with diverse designs. Many traders selling these items said that this year, the prices of Christmas decoration items have not fluctuated much, only slightly increasing in some items compared to 2023.

"This year the economy is difficult, so the number of customers has also decreased, many items are selling slowly, including Christmas decorations. Moreover, many interior decoration companies and decor shops now have full Christmas decoration services, so the number of customers coming to the market to buy decorations themselves has decreased," said trader Nguyen Hien Luong, Vinh market.

Christmas trees are a product that many people buy during Christmas. If last year, fresh pine trees imported from Denmark and Taiwan attracted the attention of many people despite their high prices, this year, very few people spend a large amount of money to buy this luxury item.

“Imported fresh pine trees cost from 600,000 VND to 20 million VND per tree depending on the type. This year, the economy is difficult, so people are limiting their purchases of luxury goods. Imported fresh pine trees with high prices are only available when customers order in advance. They mainly import small pine trees, fragrant cedar trees for the table…”, said Ms. Tu Uyen, owner of an imported fresh flower shop on Le Hong Phong Street (Vinh City).

Instead, consumers are turning to artificial trees because they are affordable and can be reused the following Christmas season. Currently, plastic trees cost from VND100,000 to several million VND depending on size.

At stationery stores, accessories, and Christmas decorations are sold in a variety of styles, with many new designs and eye-catching colors. Prices for Christmas decorations are quite stable.

Accessories such as tinsel, gift boxes, bows, bells, balls, decorative Christmas hats... are priced from 8,000 - 40,000 VND, depending on the type. Inflatable balloons in the shape of snowmen, reindeer, Santa Claus... are from 39,000 - 129,000 VND, depending on the size. Children's Santa Claus costumes are sold for 120,000 - 180,000 VND/set.

Although it is sold with many eye-catching designs and prices similar to 2023, according to assessments, the market is still quite quiet and purchasing power is slow.

With nearly two weeks left until Christmas, retailers expect purchasing power to increase in the coming days, allowing them to quickly recover their capital and make a profit to prepare to import decorative accessories for the upcoming Lunar New Year.