These streets are coveted by the super-rich.

Expensive streets

Three of Singapore's most luxurious bungalows, located on Nassim Road, have just been listed for sale at a record price of nearly S$240 million (US$168 million). This event immediately caused a stir in the island nation's real estate market, attracting tycoons vying for bids, as only five such bungalows have changed hands in the past five years. Nassim, a tree-lined avenue stretching from the Botanic Gardens to the edge of Orchard Road, is considered one of the world's most desirable places to live.

Nassim, a neighborhood for the wealthy in Singapore.

The wave of "hunting" for expensive real estate is also constantly taking place in many places around the world. The Peak (Hong Kong), located more than 500 meters above sea level, Fifth Avenue (New York) - home to world-famous landmarks, Princesse Grace - the most beautiful coastal avenue in Monaco, etc., are expensive streets that still attract the super-rich to own property.

A recent study by Forbes magazine indicates that up to 80% of wealthy individuals choose to showcase their status through personalized experiences. Furthermore, in Maslow's hierarchy of needs, the need for self-expression is the highest human need. The higher one's status, the greater the need to express one's value, commensurate with that status.

For the elite, self-expression is not simply about luxury goods, but about a desire for exclusivity. A real estate property that catches the eye of the super-rich is not just seen as an asset, but also as a measure of the owner's status.

Setting a new standard of living.

As one of the "rising stars" in Asia's luxury real estate market, Vietnam has recently become an ideal destination and an attractive, competitive market for the ultra-wealthy, both domestically and internationally.

Phu My Hung urban area, Ho Chi Minh City.

According to the latest report by Knight Frank, the number of USD millionaires in Vietnam is projected to increase by 60% in the next four years, reaching 114,807, and approximately one USD millionaire for every 850 Vietnamese people by 2026. Experts believe that this rise in the affluent class will inevitably lead to new demands for real estate with exclusive features in prestigious, wealthy neighborhoods.

A prime example is Phu My Hung (Ho Chi Minh City) – a model urban area for the whole country. With its prime location on the banks of the Ca Cam River and a very high density of greenery, Phu My Hung is known as a biosphere reserve for Saigon. In reality, the price of a villa here ranges from 100 to 150 billion VND, and the developer selects the owner of each property.

Island villas at Ecopark Hung Yen.

In Northern Vietnam, when people think of a livable green city, they immediately think of the Ecopark urban area in Hung Yen. In Ecopark, houses nestle peacefully under the shade of lush green trees, creating a tranquil atmosphere where you can hear the chirping of birds – a scene reminiscent of a 6-star resort. Ecopark – a name not only associated with the wealthy in Northern Vietnam who have left their Hanoi residency to live there, but also a source of pride for homeowners whenever they introduce themselves to someone – "I live in Ecopark."

The largest "resort in the heart of the city" in Nghe An is about to be launched.

Following its success in Hung Yen, the founder of Ecopark recently officially introduced The Plaza subdivision to the market – a "resort in the heart of the city" within the most livable green park in Vinh City, spanning nearly 200 hectares.

Rendering of The Plaza subdivision at the newly launched Eco Central Park urban area.

To provide the most fulfilling living experiences, a place worth returning to, the developer has invested trillions of VND to develop world-class living spaces and amenities for residents.

Reportedly, the developer has dedicated over 30% of the total area to green spaces and water features for the urban area, including Swan Lake Park (10 hectares), Spring Park, Summer Park, etc. This system of trees and water features not only beautifies the urban space but also regulates the temperature, balancing the scorching heat of Nghe An, ensuring a cool and pleasant atmosphere.

Taking advantage of the green space and its stunning location on the tranquil Lam River, 100% of the Plaza villas are designed with 3-4 open sides, enjoying the lush greenery and fresh air, while ensuring privacy and exclusivity, yet providing the utmost convenience for the elite. The Plaza will be the place to witness the most beautiful sunrise and the earliest sea breeze in Vinh City.

For VIP clients, security and safety are always top priorities when choosing a place to live. Therefore, at Eco Central Park, the security system is always operational 24/7 with a team of professional security guards patrolling day and night, ensuring the highest level of safety for homeowners.

Another advantage of The Plaza subdivision is that 100% of the semi-detached and detached villas have private swimming pools, satisfying both the desire for a unique experience and ensuring the privacy of the owners. Notably, 100% of the detached villas have Jacuzzi tubs on the upper floors with extremely valuable square views. It is known that Jacuzzi tubs, with their automatic hot water jet system, create a hydrotherapy method that offers many health benefits.

Besides its private and secluded design, the developer also focuses on a range of luxurious amenities exclusively for residents. The Plaza is known to be the only subdivision in Nghe An with a 6-star resort-style clubhouse exclusively for homeowners. It is also the first subdivision to boast a bustling 24/7 shopping and entertainment paradise with hundreds of famous domestic and international restaurant, fashion, and culinary brands, a 2km pedestrian street, and a large-scale light and water fountain plaza spanning over 100,000m2, ensuring the most valuable experiences for each individual.

"In the context of Vietnam becoming a new destination for the super-rich, investing in large-scale urban areas with modern amenities will be a plus point that makes the upper class willing to 'open their wallets'. Because when the wealthy buy a house, they are not just buying a place to live, but also a living experience and personal status," a real estate expert emphasized.