Streets that the super rich desire to own

Expensive streets

Three of Singapore’s most luxurious bungalows on Nassim Road have just been put up for sale for a record-breaking S$240 million ($168 million). The event immediately caused a stir in the Lion City’s real estate market, attracting tycoons to bid, as only five such bungalows have changed hands in the past five years. Nassim is a tree-lined boulevard that stretches from the Botanic Gardens to the edge of the Orchard Road shopping belt, considered one of the world’s most livable places.

Nassim rich street in Singapore.

The wave of "hunting" for expensive real estate is also constantly taking place in many places around the world. The Peak area (Hong Kong) at an altitude of more than 500m above sea level, 5th Avenue (New York) - where world-famous buildings are concentrated, Princesse Grace - the most beautiful coastal avenue in Monaco, ... are expensive streets but still very attractive to the super-rich.

A recent study by Forbes magazine shows that up to 80% of rich people choose to show their class through personalized experiences. In Maslow's pyramid, the need to express oneself is the highest human need. The higher the status, the more the need to express one's self-worth must be worthy of the class.

For the elite, self-expression is not simply about luxury goods, but rather the desire for distinction. A real estate product that catches the eye of the super-rich is not only seen as an asset but also a measure of the owner's class.

Setting a new standard of living

As one of the "rising stars" in Asia in terms of luxury real estate, in recent times, Vietnam has begun to become an ideal destination and an attractive competitive market for the super-rich at home and abroad.

Phu My Hung Urban Area, Ho Chi Minh City.

Knight Frank's latest report predicts that the number of USD millionaires in Vietnam will increase by 60% in the next 4 years, reaching 114,807 people and every 850 Vietnamese people will have 1 USD millionaire by 2026. According to experts, the increase in the upper class will certainly lead to new demands for real estate with exclusive elements in prestigious rich areas.

An example is Phu My Hung (HCMC) - a model urban area of ​​the country. With a prime location, located on the banks of the Ca Cam River with a very large density of trees, Phu My Hung is known as the biosphere reserve of Saigon. In fact, the price of a villa here ranges from 100 - 150 billion and the investor chooses the owner of the apartment.

Island villa at Ecopark Hung Yen.

In the North, when mentioning livable green cities, people will immediately think of the metropolis Ecopark Hung Yen. At Ecopark, the houses nestle peacefully under the shade of cool green trees, the atmosphere is so quiet that you can hear the chirping of birds, no different from 6-star resorts. Ecopark - the name is not only associated with the rich people in the North, leaving their Hanoi residence to live, but is also the pride of the homeowner every time they are introduced to someone - I am living in Ecopark.

The largest "resort in the heart of the city" is about to be deployed in Nghe An

Following the success in Hung Yen, recently, the Founder of Ecopark officially introduced to the market the subdivision The Plaza "resort in the heart of the city" in the most livable green park in Vinh City, nearly 200 hectares wide.

Perspective of The Plaza subdivision in the newly launched Eco Central Park metropolis.

To bring the most complete living experience, a place worth returning to, the investor has spent thousands of billions of VND to develop living space as well as international-class amenities for residents.

It is known that the investor has reserved more than 30% of the total area for green space and water surface for the urban area with Swan Lake park up to 10 hectares, spring park, summer park, etc. This green tree and water surface system not only contributes to beautifying the urban space, but also regulates the temperature, balances the scorching heat of Nghe An, ensuring the air is always cool and pleasant.

Taking advantage of the green space, combined with the beautiful location on the peaceful Lam River, 100% of the Plaza villas are designed to have 3-4 open sides, enjoying the natural green color and fresh air, ensuring privacy and isolation while still providing the most convenience for the upper class. The Plaza will be the place to welcome the most beautiful sunrise and the earliest sea breeze in Vinh City.

For VIP customers, security is always a top priority when choosing a place to live. Therefore, at Eco Central Park, the security system is always guaranteed 24/7 with a team of professional security guards, patrolling day and night, ensuring the utmost safety for homeowners.

Another plus point in The Plaza subdivision is that 100% of the semi-detached and detached villas have swimming pools, both meeting the needs of experience and ensuring the privacy of the owner. Notably, 100% of the detached villas have Jacuzzi tubs on high floors and extremely valuable square views. It is known that the Jacuzzi tub with an automatic hot water jet system in the tub creates a hydrotherapy method that brings many health benefits.

In addition to the private and isolated design, the investor also focuses on a series of luxury amenities dedicated to each resident. It is known that The Plaza is the only subdivision in Nghe An that owns a 6-star clubhouse resort center exclusively for homeowners. This is also the first subdivision to own a bustling 24/7 shopping and entertainment paradise with hundreds of famous domestic and foreign restaurant, fashion and culinary brands, a walking street of more than 2km, a light and water music square of more than 100,000m2, ... ensuring to bring the most valuable experiences to each individual.

“In the context that Vietnam is becoming a new destination for the super-rich, investing in large-scale urban areas with modern utilities will be a plus point to help the upper class be willing to “open their wallets”. Because when the rich buy a house, they are not only buying a place to live, but what they are buying is a living experience and personal status”, a real estate expert emphasized.