Consumer confidence reversed course and rose in September.

September 24, 2015 09:42

Vietnam's consumer confidence index rose 1.6 points to 135.3 points in September, 0.3 points higher than the same period last year.

According to ANZ-Roy Morgan data, the domestic consumer confidence index rose in September 2015 as consumers were optimistic about the economic outlook for the next year and the following five years.

Regarding personal finances, 29% of Vietnamese consumers (down 2% from August) believe their family's current financial situation is "better" than last year, the lowest level for this indicator since November 2014. Conversely, 22% (unchanged) of consumers said their family's financial situation is "worse".

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Consumer confidence increased in September.

55% of consumers (down 3% from August) expect their household finances to be “better” by this time next year, the lowest level for this indicator since January 2015. However, only 6% (unchanged) of consumers predict their household finances will “worse”.

Additionally, 50% of consumers (up 4% from August) believe that Vietnam's financial situation will be in "good shape" over the next 12 months. Conversely, 12% (unchanged) of consumers predict that Vietnam's financial situation will be in "bad shape".

Over the next five years, 61% of Vietnamese consumers (up 6% from August) expect that Vietnam's financial situation will be in "good shape," compared to only 7% (unchanged) who predict that the economic situation will be "bad."

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Vietnamese consumer confidence reversed course and increased in September 2015.

Finally, 41% of consumers (up 1% from August) believe “this is a good time” to buy major household items, compared to 12% (down 2%) of Vietnamese consumers who believe “this is a bad time” to buy these items.

Glenn Maguire, chief economist for South Asia, Southeast Asia and the Pacific at ANZ Bank, believes that the September consumer confidence index shows the first signs of caution among domestic consumers.

The number of households that believe their current financial situation is better than last year, and expect it to be better within the next year, is decreasing. However, while consumer confidence in personal finances is declining, confidence in the medium- to long-term outlook for the Vietnamese economy is increasing sharply.

ANZ experts believe that consumer confidence in Vietnam will not decline thanks to the strong increase in FDI inflows in recent years, which will positively impact Vietnam's trade activities in the coming months.

According to VOV

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Consumer confidence reversed course and rose in September.
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