Mitsubishi cars reduced by 164 million: The fierce race to win customers
In March 2018, the Mitsubishi Pajero SUV model continued to receive "huge" incentives with a reduction of up to 164 million VND, to compete with other car models on the market.
Specifically, the car model that continues to receive the deepest discount from Mitsubishi this time is the Mitsubishi Pajero 3.0 with a discount of up to 164 million VND. Currently, the selling price of the SUV at dealers has decreased from 2.12 billion VND to 1.956 billion VND.
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| Mitsubishi Pajero SUV continues to receive "huge" incentives. |
The small car Mitsubishi Mirage still maintains the preferential price of 10 million VND. The small urban car Mitsubishi Attrage is reduced by 10 - 15 million VND.
Meanwhile, the CUV Outlander model is not eligible for the cash discount program but only receives a set of accessories including front/rear bumpers, rear spoiler, side skirts, and engine compartment cover decals.
In the car price reduction war in the Vietnamese market, Mitsubishi is a car company that is very "willing to spend" when continuously implementing shocking price reductions for customers, with discounts of up to 100-200 million VND at a time.
The sharp price reduction for many Mitsubishi models is considered a fierce competitive move with other rivals in the Vietnamese market. Because many other car manufacturers also implement extremely attractive discount policies to attract customers and gain market share.
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| Hyundai's hot car model is reduced by more than 200 million VND. |
Korean car manufacturer Hyundai has just implemented a price reduction for many car models in March 2018, with a sharp reduction of 20 - 200 million VND. In particular, Hyundai's hot car model, Santa Fe, has a reduction of 212 million VND, falling to the price of 898 million VND. The special Hyundai Tucson diesel model is also reduced by up to 130 million VND.
In early March, Honda Vietnam announced the official selling prices for imported cars in 2018. Of which, the Honda CR-V crossover model enjoys a 0% import tax incentive, so the selling price will be reduced by 178-188 million VND compared to the first batch imported at the end of December last year.
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| Honda CR-V 2018 is reduced by nearly 200 million VND. |
In March, Chevrolet Vietnam also launched a discount program for many car models currently sold in the Vietnamese market, with discounts ranging from 10-80 million VND/car. The car model with the highest discount of the American car company this time is the Chevrolet Cruze with a discount of 70-80 million VND depending on the version.
The fact that many car manufacturers are launching “huge” discount policies is to increase competitiveness and gain market share, especially when many imported car models from the ASEAN region are exempt from import tax and are available in Vietnam. In the coming time, consumers will have more options for imported cars, enjoying a 0% tax rate, in addition to domestically assembled cars with attractive prices.
