The 9X-generation owner of the Tu Phuong chain of specialty stores.
(Baonghean) - Pride in his hometown's products and the aspiration to bring safe Vietnamese specialties to everyone are the driving forces behind Bui Dang Phuong, a young man in his 20s, successfully building Tu Phuong Company, which produces and distributes fermented pork sausage and other regional specialties nationwide.
A chance encounter leads to success.
At just 27 years old, Bui Dang Phuong already owns a business empire that many young people dream of: a clean-process production facility for fermented pork rolls in Thanh Hoa, along with a chain of 19 mini-supermarket-style stores selling Tu Phuong fermented pork rolls and other regional specialties (currently, there are 7 stores in Nghe An alone).
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| The company's management team, officers, and employees number over 150 people. Photo: D.N. |
For Phuong, the story of his entrepreneurial journey and spreading the popularity of clean, traditional fermented pork sausage (nem chua) is truly a matter of chance. He was born into a poor family in Minh Son commune, Do Luong district. To help his parents, since entering university, Bui Dang Phuong worked many part-time jobs, but the income was meager; at times, he even lost tens of millions of dong. A stroke of luck came to Phuong when a friend from Tao Xuyen, Thanh Hoa province, introduced him to this specialty. Recognizing that this delicacy would be popular with consumers in Vinh City, Phuong traveled to Tao Xuyen to learn about the production process and find a reputable supplier to place orders with.
After securing a supply, he would be at the brewery gate every day from 3 am to sell spring rolls. He persistently offered free samples to customers and promoted the product to restaurants and beer gardens throughout the city. This delicious Thanh Hoa specialty attracted many customers. The number of regular customers increased steadily, and during the peak summer months, he earned 30-40 million VND per month.
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| Tu Phuong Production and Service Co., Ltd. has built a chain of 19 stores in 8 provinces and cities. Photo: D.N. |
After years of trying various jobs, Phuong realized that business was his true passion and forte, even though he studied Industrial Electrical Engineering at Vinh University of Technology. After graduating, in addition to continuing his fermented pork sausage business, he borrowed capital and learned the recipe to open the "Lau Tu Phuong" restaurant on Nguyen Kiem Street in Vinh City. The restaurant is very popular with young people in Vinh and provides part-time hourly jobs for 5-7 students.
| The journey from a poor student struggling to make ends meet to becoming the owner of a reputable company producing and distributing regional specialties nationwide, generating tens of billions of dong in revenue annually and providing employment for nearly 150 workers with decent incomes... is proof of the perseverance and willpower of a young person who dares to face failure and strives to change himself to keep up with the times. |
His passion for business drove the young man to invest in new fields. He founded Gia Bao Fashion Co., Ltd., specializing in designing and tailoring men's fashion. However, fierce market competition made his business difficult. The young man in his 20s overcame these challenges by reinventing himself and his business. “I strongly believe in the business philosophy of differentiation or death, and for a business to succeed, it must first enrich its own value.”With that mindset, he gained new direction, overcame difficulties, and created breakthroughs. He shifted his focus, specializing in designing and tailoring suits and uniforms, targeting office workers and businesses. As a result, Gia Bao fashion brand has become increasingly stable and developed strongly in the Nghe An market.
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| Tứ Phương brand fermented pork sausage (Nem chua) is a local specialty. Photo: PV |
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| Tu Phuong bamboo tube spring rolls. Photo: PV |
Production and distribution of clean fermented pork sausage (nem chua).
Starting in 2015, from a distribution partnership, Bui Dang Phuong decided to pursue a new business idea; collaborating with the owner of a traditional fermented pork sausage (nem chua) production facility, expanding the scale and building a production model based on clean processes. He invested in modern machinery, combined traditional production methods, purchased two refrigerated trucks for transporting goods, and opened a system of retail stores distributing products that meet food safety and hygiene standards.
The demand for clean food is growing, so Tu Phuong's clean fermented pork sausage products are quickly dominating the market. Bui Dang Phuong is also proactive in developing online sales channels and promoting products through partnerships with businesses and hotels that provide gifts and services to tourists. As a result, in just over a year of development, Tu Phuong Company has expanded its distribution network to 8 provinces and cities nationwide.
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| Tu Phuong fermented pork sausage is popular with customers. Photo: PV |
To meet market demand, the company has expanded its workforce from 2 to nearly 30 workers producing spring rolls on a clean production line; capacity reaches over 15,000 pieces/day. At the same time, it has expanded its partnerships with reputable production facilities and diversified the range of specialty products distributed in its stores, such as: Do Luong rice crackers, Ha Tinh cu do candy, Cua Hoi fish sauce, Tu Tru sticky rice cakes, etc.
Always prioritizing quality as its core value, Tứ Phương's regional specialty products, with their inherent appeal, are increasingly trusted by customers. Sharing his vision for future growth, the young director stated: "Following the business philosophy that your health is our responsibility and the foundation of our business, we will continue to refine our production model for fermented pork rolls (nem chua) using clean processes. Simultaneously, we will expand our chain of clean specialty stores across provinces and cities, offering a wide variety of regional specialties."
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| Tứ Phương brand spring rolls, a specialty product, are produced and distributed using clean processes and are trusted by consumers. Photo: PV |
Sharing his admirable entrepreneurial story, the young CEO revealed that he is always conscious of continuously enriching his knowledge, setting goals, planning strategies, and "doing business with a sincere heart." We believe this passionate young man will help spread the brand of Tu Phuong fermented pork sausage and regional specialties, allowing Vietnamese people across the country to experience the full flavor and value of their homeland's products.
Tu Phuong Production and Service Co., Ltd.
government:nemtuphuong.com
Hotline: 0974. 888.799
Dinh Nguyet
