Ong Tho - 'National' condensed milk exported to 21 countries around the world

According to the Kantar Brand Foot Print 2021 study, conducted in 4 major cities in Vietnam and rural Vietnam in 2020, Ong Tho and Ngoi Sao Phuong Nam are 2 brands in the top 5 most chosen brands in the milk and dairy products industry. Both are prominent brands owned by Vietnam Dairy Products Joint Stock Company - Vinamilk.

Ong Tho condensed milk with different packaging designs to serve consumers.

Ong Tho condensed milk is a traditional product of Vinamilk, born with the formation of Vinamilk Company since 1976. With a long history and quality affirmed over 45 years, Ong Tho condensed milk has been voted as a National Brand for many consecutive years and is trusted by generations of Vietnamese families.

In the past, Ông Thọ condensed milk was considered a "luxury" or used to nourish the sick and children. Ông Thọ milk cans were also used as a "powerful" tool to measure many types of food such as rice, paddy, beans, etc. Today, Ông Thọ condensed milk still maintains its position in the hearts of Vietnamese consumers but with a fresher image thanks to different packaging designs and weights to meet the diverse needs of consumers.

Ong Tho condensed milk is an indispensable ingredient in delicious dishes familiar to Vietnamese people of all ages.

A familiar product in many family kitchens, Ông Thọ condensed milk is an indispensable ingredient in bread dipped in milk, a dish that everyone loves. In addition, housewives often use Ông Thọ milk in smoothies, mixed fruits, flan, yogurt, curry, lagu... to add flavor, appeal and energy to family meals.

Not only loved by domestic consumers, Vinamilk's sweetened condensed milk, including Ong Tho brand, is also one of Vinamilk's key export products, contributing to the success of this dairy company's "reaching out to the world" strategy.

Ong Tho sweetened condensed milk is a staple in Vietnamese kitchens.

In 1998, starting with only 3 export markets: the US, Russia, and Japan, Vinamilk's condensed milk products have "traveled" to conquer 21 countries up to now, including the entire Asia-Pacific region (APEC), some countries in the Americas and Africa.

After 22 years, Vinamilk's exported condensed milk products have grown 133 times in output and 88 times in value. Specifically, in 1998, Vinamilk exported 120 tons of condensed milk worth 239,000 USD. By 2020, the company had exported more than 16,000 tons of condensed milk, equivalent to 21 million USD.

Quality control steps are strictly implemented by the factory to ensure the quality of condensed milk products when they reach consumers.

To maintain its position as a favorite condensed milk brand domestically and expand its export market, Ong Tho has constantly improved and diversified its designs and packaging to meet different needs and suit many customers. In addition to the traditional 380 gram tin can, 1 liter paper box, 380 gram paper box, 40 gram plastic blister, earlier this year, Ong Tho condensed milk also made a new mark when launching a convenient 165 gram tube packaging model, making it convenient for users when mixing or traveling.

Similar to any other product line of Vinamilk, Ong Tho condensed milk also goes through a strict selection process of input materials, produced on a technological line that meets international standards, to ensure quality, rich protein nutritional ingredients, rich flavor, smooth texture. "That is the reason why Vinamilk's 45-year-old product still stands firmly in the hearts of consumers," said a Vinamilk representative.

Modern condensed milk production line meeting international standards at Vinamilk factory.

According to Nielsen, Vinamilk is the leading domestic milk producer in both output and sales for many product lines, including sweetened condensed milk. Previously, in 2019 in Singapore, sweetened condensed milk products also brought Vinamilk the 2019 Asian Export Enterprise Award, demonstrating its significant contributions to Vinamilk's development in recent times.