Over-hyped PR, Vietnam International Fashion Week loses points

Models brought coffee makers onto the catwalk, organizers spent time glorifying themselves... causing discomfort to the audience attending the event that recently took place in Hanoi.

First time held in Hanoi,Vietnam International Fashion Week Fall Winter 2016 (Vietnam International Fashion Week)attracted the attention of fashion lovers. The eventelongated fromNovember 1 to 6, gathering more than 20 domestic and foreign designers and brands, presenting more than 800 designs with more than 200 models.Despite being held in a remote location, the shows still quickly fill up with about 1,000 spectators each night.

This show lost points because it focused too much on PR for the organizer and brands unrelated to fashion.

On opening night, for more than an hour,The audience had to reluctantly sit and listen to the opening speech.speech honoring the chairman of Vietnam International Fashion Week, honoring the ideas and activities of the organizing committee... Followed by the partgive flowers to sponsors and designers...These "procedures" are lengthy compared to previous seasons in Ho Chi Minh City.

Audience Minh Nhat (Kham Thien, Hanoi)show indignation: "I don't know if this is a fashion show or a private selfie show of the founder and the advertising brands. Every program has an opening, but it should probably only last 15 minutes. The organizers can play an introductory video on the projection screen, which is both civilized and smart, saving time for both the program and the audience."

This long introduction is one of the reasons why many people feel tired and lose interest when starting a fashion show.According to the information on the invitation, Cong Tri's show will take place from 7:30 pm, but it was after 9 pm that the audience got to enjoy the collection The Stranger's Girl and I.After Cong Tri and Joe Chia's show, around 10pm, many Vietnamese stars and audiences took turnsstood up to leave, leaving many rows of seats empty during the final performance.

The audience seats at the opening of the show (above) and after two shows on opening night.

The over-the-top branding of Fashion Week is also a turn-off.

Before each show, bThe organization had the MC read out thank you messages to a series of sponsors, tiring the audience.Aiming for professionalism, butThe organizers allowed one tBrands unrelated to fashion participated in the show. On the closing night, in the show of designer Nguyen Tien Truyen, the model brought a coffee maker onto the stage to advertise for the brand. In addition, a jewelry brand appeared on two different nights with the same design, which was also confusing.

In addition, some aspects of the organization were considered not very thoughtful. Singer Min expressed that she attended the show for a total of three and a half hours without any drinking water. Guests were seated from 7:30 p.m. to after 10 p.m. without any breaks to use the restroom or have a snack. Leaving the seats meant leaving.

A showgoer said: "The venue is quite far away, so every day I have to prepare my things early and leave at 6:30 p.m. to avoid traffic jams. If I watch two shows and five to six collections, I will be home around 10:30 p.m. to 11:00 p.m. Therefore, the need for snacks and drinks is very important." This viewer also believes that the organizers should clearly announce when the red carpet and fashion show will start to save time for those who only want to watch the show.

Besides the limitations, Vietnam International Fashion Week has many plus points in this organization.

The idea of ​​integrating the Quan Chuong Gate model on stage in harmony with the collections, highlights the message of cultural integration.Light and sound are maximized to enhance the beauty of fashion and bring emotions to viewers.

Thuy Nguyen's collection creates emotion at the end with the songThe monsoon is coming(Le Minh Son), evokes the atmosphere of Hanoi on a cold winter day with the sound of street vendors calling at night. Designer Phuong My attracted attention when she built a special gate typical of Japanese temples to enhance the effect of the collection inspired by this country.

The collections are highly practical.

This year's collections are highly appreciated for their practicality in the spirit of "See Now Buy Now". Designers all focus on exploiting easy-to-wear shapes in many situations, following popular trends in the fashion industry such as wide-leg pants, ruffled shirts, puff-sleeved pullovers, pajama-inspired outfits, A-line dresses, turtleneck sweaters, off-the-shoulder dresses...

In addition to the quality of the costumes, some designers also have unique performance ideas that delight the audience.In the collections of three Thai designers, the male models both catwalked and ran, playing around like schoolchildren. In the show of designer Fanny Maleta, model Do Ha did not catwalk normally but dragged her steps like a bobblehead doll with a skirt that hugged her legs tightly. An excellent student of the French Fashion AcademyAtelier Chardon Savard,Alexandre Pham turned the runway into a vibrant 1970s disco dance floor.

The problem of lack of professional models in Spring Summer 2016 was also solved. Most of the models participating in this program are over 1.7 m tall, slim body, catwalk is not as sloppy as last season. Guest models who do not have the advantage of height such as Fung La, Chi Pu... but impressed with their beautiful faces, confident demeanor on the catwalk in the opening role, creating an interesting highlight for the performance. The appearance ofsupermodel Thu HangAfter many years of absence from the catwalk, her good demeanor also makes the audience more excited to watch the show.

Hanoi youth show off style on the streets at Fashion Week.

2016 is also the first year that Hanoi youth can participate in the street style competition. This is a popular activity and develops strongly in fashion weeks around the world such as Paris Fashion Week, Seoul Fashion Week... The appearance of fashion followers with multi-style outfits, not afraid to express their ego, rebellion through the world's hot trends such as showing off bras, wearing shirts backwards, wearing saddles... may cause controversy but shows the spirit of integration.

With careful investment in ideas, red carpet areas as well as collections from famous faces at home and abroad,Vietnam International Fashion Week 2016 contributes top audiences better understand the standards of international fashion weeks.

According to VNE