The champion of Vietnam Brand Footprint 2018 remains unchanged

Kantar WorldPanel has just released the Vietnam Brand Footprint report 2018, according to which Vinamilk continues to surpass foreign and domestic brands to maintain its position as the number 1 brand in Vietnam - the brand most chosen by consumers. This is also the 4th consecutive year Vinamilk has received this vote and maintained its position in the hearts of Vietnamese consumers.

In addition to prestigious awards and votes from domestic and foreign organizations In the field of business and production, Vinamilk is also a favorite workplace. favorite in Vietnam. In the photo: Vinamilk headquarters.

According to Kantar World Panel's Brand Footprint report, with a Consumer Reach Points (CRPs*) index that is significantly higher than other brands in the rankings, Vinamilk continues to be the most chosen brand in Vietnam for 4 consecutive years 2014 - 2017 (urban areas of 4 main cities). In addition, according to this report, Vinamilk has been in the top 3 manufacturers with the most chosen brands in all 4 cities and rural areas of Vietnam in the fast-moving consumer goods (FMCG) group for 4 consecutive years (2014 - 2017).

Vinamilk is the most chosen fast-moving consumer goods (FMCG) manufacturer in Vietnam. This is achieved thanks to the superior product quality and strong consumer brand recognition of the Vinamilk brand, along with the company's extensive nationwide distribution system with a history of more than 40 years of establishment and development.
In particular, in the dairy and dairy substitutes industry, Vinamilk is also the manufacturer with many of the most trusted product brands in the country such as Southern Star, Ong Tho, SuSu... Evaluating Vinamilk, in the Brand Footprint report on the Vietnamese market, Kantar Worldpanel commented "With a fairly high CRP score, Vinamilk is "shining" as the most chosen milk brand in both urban areas of 4 cities and rural areas, far surpassing other brands in terms of CRP score.".

Map of the World's No. 1 Brands.

As a leading nutrition company, Vinamilk always seeks to improve and develop new products that meet the most stringent international standards, such as Vinamilk 100% Organic premium fresh milk, the first European-standard Organic fresh milk in Vietnam, which has been quickly accepted and loved by consumers. The Walnut Soy Milk product, which was just launched in the second quarter of 2018, has enriched the nut milk market in Vietnam. Or Vinamilk Optimum Gold powdered milk for children with outstanding benefits for healthy absorption and smart babies, has surpassed foreign products to become the number 1 brand in the premium milk segment for children. Always pioneering with new products of high international quality, with a system of dairy farms and factories spread across Vietnam and a widespread distribution system, Vinamilk is ready to integrate, increase competitiveness with foreign milk products, and bring Vinamilk's milk products to the world.

Ranking of the 10 most chosen manufacturers in urban 4 main cities and rural Vietnam.

These innovations and efforts have helped increase the penetration growth of the brand among consumers and build a foothold in their minds, creating a connection to be remembered and trusted by consumers more. These are the parameters that measure the growth of a brand in Kantar Worldpanel's Brand Footprint.

A corner of Vinamilk's milk factory.

Kantar Worldpanel’s Brand Footprint study covers 73% of the world’s population, a total of 1 billion households in 43 countries on 5 continents, with a total contribution to global GDP of 75%. Kantar Worldpanel researches more than 18,000 brands worldwide across the beverage, food, dairy and dairy alternatives, health & beauty, and home care sectors. This year’s ranking analyzes over 18,000 brands and uses data collected in the 12 months to November 2017.

Vinamilk is always a pioneer with new products of high international quality, with a system of dairy farms and factories spread across Vietnam and a nationwide distribution system.

The Brand Footprint ranking is based on information about actual consumer purchasing behavior rather than on their tastes or attitudes towards brands as in other rankings. The ranking is based on the Consumer Reach Points (CRPs*) metric. This is an innovative metric that measures how many households in the world buy a brand (percentage of households) and how often they buy it (frequency of purchase). This metric is the truest representation of consumer choice. This shows that this metric reflects more faithfully than other indicators in measuring consumer purchasing choices.