The winner of the Vietnam Brand Footprint 2018 remains unchanged.

Kantar WorldPanel has just released its 2018 Vietnam Brand Footprint report, according to which Vinamilk continues to surpass both foreign and domestic brands to maintain its position as the number one brand in Vietnam – the brand most frequently chosen by consumers. This is also the fourth consecutive year Vinamilk has received this award, solidifying its position in the hearts of Vietnamese consumers.

In addition to prestigious awards and accolades from domestic and international organizations. Besides being a business and manufacturing company, Vinamilk is also a highly regarded workplace. My favorite country in Vietnam. In the photo: Vinamilk's headquarters.

According to Kantar World Panel's Brand Footprint report, Vinamilk continues to be the most purchased brand in Vietnam for four consecutive years (2014-2017) in urban areas of the four major cities, with a significantly higher Consumer Reach Points (CRPs*) index compared to other brands in the ranking. Furthermore, according to the same report, Vinamilk has been among the top three manufacturers with the most purchased brands in both urban and rural areas of Vietnam for four consecutive years (2014-2017) in the fast-moving consumer goods (FMCG) category.

Vinamilk is the most frequently purchased fast-moving consumer goods (FMCG) manufacturer in Vietnam. This achievement is thanks to the superior product quality and strong brand recognition among consumers, along with the company's extensive nationwide distribution network, built over more than 40 years of establishment and development.
In particular, in the dairy and dairy substitute industry, Vinamilk is also the producer with the most trusted product brands nationwide, such as Southern Star, Ong Tho, SuSu… In its Brand Footprint report on the Vietnamese market, Kantar Worldpanel commented on Vinamilk:With a relatively high CRP score, Vinamilk is "shining" as the most frequently purchased milk brand in both urban areas (4 cities) and rural areas, far surpassing other brands in CRP scores."

Map of the world's number 1 brands.

As a leading nutrition company, Vinamilk constantly strives to improve and develop new products that meet the most stringent international standards. For example, Vinamilk 100% Organic premium fresh milk, the first European-standard organic fresh milk in Vietnam, has quickly gained popularity among consumers. The newly launched Walnut Soy Milk in Q2 2018 has enriched the nut milk market in Vietnam. Vinamilk Optimum Gold infant formula, with its superior benefits for healthy absorption and intelligence, has surpassed foreign products to become the number one brand in the premium children's milk segment. Always pioneering with new, high-quality international products, coupled with a system of dairy farms and factories spread throughout Vietnam and a wide distribution network, Vinamilk is ready to integrate, increase its competitiveness with foreign milk products, and bring Vinamilk's milk products to the global market.

Ranking of the top 10 most purchased manufacturers in urban areas of 4 major cities and rural areas of Vietnam.

These innovations and efforts have helped increase brand penetration (penetration growth) among consumers and build a foothold in their minds, creating a connection that makes consumers remember and trust the brand more. These are the parameters used to measure brand growth in Kantar Worldpanel's Brand Footprint.

A view of Vinamilk's dairy production plant.

The Brand Footprint study, conducted by Kantar Worldpanel, covers 73% of the world's population, encompassing 1 billion households across 43 countries and 5 continents, representing 75% of global GDP. Kantar Worldpanel researches over 18,000 brands worldwide across the beverage, food, dairy and dairy alternative, health & beauty, and household care sectors. This year's ranking analyzes over 18,000 brands and utilizes data collected over the 12 months leading up to November 2017.

Vinamilk has always been a pioneer with new, high-quality products that meet international standards, along with a system of dairy farms and factories spread throughout Vietnam and a nationwide distribution network.

The Brand Footprint ranking is based on actual consumer purchasing behavior rather than on consumer preferences or attitudes toward brands, as is the case with other rankings. The ranking is built on the Consumer Reach Points (CRPs*) metric. This innovative metric measures how many households worldwide choose to buy a brand (household purchase rate) and how often they buy it (purchase frequency). This metric is the most accurate representation of consumer choice, demonstrating that it more accurately reflects consumer purchasing decisions than other indicators.