Quang Linh Vlogs and Hang Du Muc were fined 140 million for false advertising.
Due to the act of advertising Kera vegetable and fruit candy incorrectly, causing confusion about the announced quality, Quang Linh Vlogs and Hang Du Muc were administratively punished by the authorities and required to correct the information.
This morning (March 21), Mr. Le Quang Tu Do - Director of the Department of Radio, Television and Electronic Information (Ministry of Culture, Sports and Tourism), said that this agency has issued two decisions to administratively sanction Ms. Nguyen Thi Thai Hang (Hang Du Muc) and Mr. Pham Quang Linh (Quang Linh Vlogs), due to violations in advertising activities.
Accordingly, Quang Linh and Hang Du Muc were fined under Clause 5, Article 34 of Decree No. 38/2021/ND-CP regulating administrative sanctions in the field of culture and advertising, amended and supplemented by Decree No. 129/2021/ND-CP of the Government, for advertising incorrectly, causing confusion about the announced quality.
"The fine applied for the above-mentioned act is 70 million VND for each individual. At the same time, Quang Linh and Hang Du Muc must take remedial measures by forcing them to correct information regarding the violation," Mr. Le Quang Tu Do informed.
Miss Nguyen Thuc Thuy Tien was a guest so she was not punished but was reminded to pay more attention to complying with legal regulations on advertising and regulations on providing information online.
Previously, in a livestream selling session on social networks, 3 famous people on the internet, Nguyen Thi Thai Hang (Hang Du Muc), Mr. Pham Quang Linh (Quang Linh Vlogs) and Miss Nguyen Thuc Thuy Tien, advertised the Kera vegetable and root candy product announced by Chi Em Rot Group Joint Stock Company (CER Group) and produced at ASIA LIFE Joint Stock Company (Dak Lak), with the information that this product has high fiber value, "1 candy is equal to a whole plate of vegetables".
Working with state management agencies, Hang Du Muc, Quang Linh Vlogs and beauty queen Nguyen Thuc Thuy Tien all admitted their mistakes for not clearly understanding the ingredients of functional foods before promoting the products, leading to the transmission of false information during the livestream sales process.
Based on the level of violation, the Department of Radio, Television and Electronic Information has drawn up a record of administrative sanctions against Pham Quang Linh and Nguyen Thi Thai Hang, the owners of the livestream session, for false advertising, causing confusion about the quality of the announced product.
According to Mr. Le Quang Tu Do, recently, it is not uncommon for celebrities to be "accused" of falsely advertising consumer products, food... through statuses on social networks or through livestream sales. The Department of Radio, Television and Electronic Information will coordinate with relevant specialized management agencies to strictly handle violations when receiving feedback and sufficient related evidence.
