Ronaldo promotes Nike for life, receives billion dollar salary

The Portuguese superstar generates huge revenue for Nike just through his personal social networking sites.

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Cristiano Ronaldo signed a lifetime endorsement deal with sportswear giant Nike last year. He was paid a billion dollars but soon helped Nike generate huge revenue.

In 2016, Ronaldo posted 1,703 posts on his personal social media sites, generating 2.25 billion interactions. The Portuguese striker has 260 million followers across Facebook, Twitter and Instagram.

Active interaction on social networking sites helps CR7 earn tons of money from sponsorship contracts. Screenshot.

According to Hookit, Ronaldo's 347 posts last year featured the Nike logo or were directly mentioned by Ronaldo, generating 477 million interactions. Nike earned $500 million from Ronaldo's endorsements, out of a total of $32 billion in revenue in 2016.

Ronaldo is the player with the most fans online and is also one of the stars who diligently updates his personal life to his fans.

Being active online not only helps CR7 build his image, but also helps him earn money when collaborating with brands. Ronaldo, therefore, is the highest-earning athlete in 2016 ($88 million).

According to VNE