After 7 years, 3D TV is dead

3D TVs have not had the same impact as previous advertising manufacturers had hoped.

Sometimes, consumer electronics companies try to sell technologies that users completely reject. As a result, the technology is killed off by the market and the manufacturer tries to justify its failure by labeling it as “ahead of its time.”

3D TV is one example. This product category is practically dead. At the recent CES, not a single manufacturer introduced a 3D TV.

3D TV has become unfamiliar to ordinary users in recent years. Photo: AP.

The last two TV manufacturers with 3D features, LG and Sony, will no longer develop any TV models capable of displaying 3D movies and TV shows, according to Cnet. Previously, a series of manufacturers including Vizio, Sharp, and TCL have all discontinued this product line.

In 2010, shortly after the success of Avatar, the first 3D blockbuster, TV companies began to massively shift engineers and pour money into marketing 3D technology. Seven years later, 3D has never been popular enough in the industry, nor has it become a major factor when consumers choose a TV, LG's product manager told Cnet.

Currently, the TV industry is mainly focused on 4K, HDR and smart features to encourage users to upgrade their TVs. In 2012, 3D TVs accounted for about 23% of sales, according to NPD Group. Until now, 3D TVs have been mainly used to test technologies such as virtual reality, augmented reality or smart wearables.

There are several reasons why 3D TVs haven't become popular, according to Business Insider, such as not having enough content, 3D glasses being too heavy and uncomfortable for users, 3D TVs need to be specifically calibrated and can cause eye strain.

The most important thing is that manufacturers have hyped its capabilities. The 3D effects have never been truly impressive or completely changed the user's viewing experience.

According to Zing