Bustling longevity painting market in Nghe An at the beginning of the new year

In the year of At Ty 2025, Mr. Bui Van Yen's family in My Son hamlet, Minh Tien commune, Thanh Chuong district held a longevity celebration for his mother, Mrs. Phan Thi Nam, who turned 90 this year. As this was an important event for the family, Mr. Yen meticulously prepared everything.

Mr. Yen said: This is a great joy for the extended family, so everyone discussed and agreed to organize a thoughtful and meaningful longevity celebration. In addition to the cozy meal, the children and grandchildren also chose to buy gifts, especially longevity paintings to send to their grandmother to show their respect and gratitude to their parents, wishing her a long life and happiness with her children and grandchildren.

According to the reporter's records, in the first days of the new year, the market for longevity paintings has begun to become bustling in localities in the province. Along National Highway 46, passing through Con Market, Thanh Chuong District, longevity paintings and banners have been sold busily with a striking bright red color.

Mr. Pham Van Hoa - owner of a shop selling longevity gifts at Con market, Xuan Duong commune, Thanh Chuong district said: To serve the needs of customers in the first days of the year, the shop has imported longevity paintings from reputable manufacturing establishments in Hanoi, Nam Dinh, Bac Ninh... since December. The quantity imported this year is more than last year, diverse in materials, designs and sizes. The images printed on the paintings are also diverse such as: Peaches, pine and cypress, or images of the Immortals, the Immortals, Fortune - Prosperity - Longevity, parallel sentences or Tang poems...

According to the survey, the selling price of longevity paintings has many segments, depending on each type of material, size, and sophistication of the painting. Small sizes cost from 200,000 - 500,000 VND, for larger, more sophisticated sizes, the price ranges from 600,000 VND to millions, this price has increased by about 5-10% because the raw materials and shipping costs have increased compared to previous years. Each longevity painting often has many creations using lacquer, mother-of-pearl inlay, glass mirror, velvet, silk...

In Vinh City, the market for longevity paintings has also begun to bustle, with streets specializing in selling these products such as Ho Tung Mau, Phan Dinh Phung, Tran Hung Dao, Phan Chu Trinh, etc. seeing more customers than usual. Hundreds of longevity paintings of all sizes, types, and designs are arranged eye-catchingly to attract customers.

Mr. Nguyen Van Hung - owner of a longevity painting establishment in Vinh City said: Although life is increasingly developed and modern, longevity paintings and banners are still the priority choice of many people as gifts to celebrate the elderly. This year, many families came to buy paintings for their grandparents who are 80, 90, and 100 years old. This product is quite special because it is sold all year round but is only most bustling from the 2nd to the 10th of Tet, so families also take advantage of this opportunity, reducing their time celebrating Tet to stay at home to sell goods and serve the people.

In addition to paintings and longevity banners, in recent years, the trend of choosing birthday cakes for longevity celebrations has also attracted the attention of many customers. Birthday cakes are often decorated with eye-catching images symbolizing reunion and happiness. Details from peaches, old men, old women, red peach branches, etc. all symbolize longevity, bringing a sense of luck, happiness and abundance to the person being celebrated.