Son Tung learns from Taylor Swift and deletes social media to promote new MV?

On the evening of April 24, Son Tung M-TP's fan community was confused by the news that the singer's personal page and fanpage had reached more than 10 million likes.Lostsuddenly disappeared. At that time, Instagram was the singer's only active social networking site.

However, after just one evening, the Instagram account with 1.9 million followers named Son Tung M-TP also fell into a similar situation. Looking at the words "Sorry, this page is currently unavailable" when accessing the idol's account, many fans wondered what was going on?

In response to the above question, most audiences had the same answer: "Son Tung is preparing for a grand comeback."

One day in mid-August 2017, the social media accounts of famous singer Taylor Swift were suddenly deleted, even disappeared, leaving the audience puzzled. While her Instagram page with 102 million followers and Twitter with 85 million were completely blank, even her avatar was gone, the singer's fanpage with 74 million likes could not even be accessed.

The changes on social media seemed like small things but in fact caused a stir across forums. At that time, the thing that interested the music lovers around the world the most was "What is Taylor Swift's intention?".

And, as expected by most audiences, the intention of the female singer born in 1989 was to promote a new product. Just a few days after deleting all posts, she posted a mysterious 10-second video with a close-up shot of a snake tail.

In the following days, the female singer continuously hinted at her new album with videos and pictures, and at this time, every move she made received great anticipation and expectation.

Final,Look What You Made Me Do- album opening songReputation- officially released on the 9th day since she attracted attention with her actions on social networks.

After just under 4 days,Look What You Made Me Doset a record for the fastest MV to reach 100 million views in VEVO history. It is undeniable that Taylor Swift's "shady" actions on social networks have helped attract more curiosity from audiences around the world.

Not comparable to Taylor Swift, but in the Vietnamese market alone, Son Tung is the most famous male singer today. Therefore, every move of his, including the disappearance of his social accounts, causes a stir and discussion.

If the account was disabled not because of hackers as a small part of the audience speculated but completely from the male singer born in 1994, then clearly his purpose was effective.

Over the past few hours, curiosity and anticipation for Son Tung's new product has increased many times over. The current reaction of the audience signals a successful comeback from the singer.This place has youin terms of media effects.

“Actually, there are many ways to attract attention when about to release a MV, for example, making shocking statements or creating scandals. The most controversial thing Tung did was to lock his social media, which is less expensive, doesn’t get him cursed, and also makes many people curious. They will constantly visit Tung’s Facebook to see if anything strange happens. Don’t worry, in a few weeks when he releases his MV, it will be a big hit again,” said audience member Thi Nguyen, affirming that this incident was completely part of Son Tung’s plan to promote his new MV.

"This is just locked to attract attention, when it's reopened with a new MV it will attract a lot of attention", "Maybe he's about to make a comeback, Tung is doing it like foreign artists", "I think he's learning Taylor Swift's comeback style"... most opinions say that the male singer is "playing tricks" to attract attention.

Before returning with the albumReputation, Taylor Swift was absent for 3 years. Finally she returned with a "super product"Look What You Made Me Doand knocked down all the charts. Son Tung himself has been quiet for more than a year after the success ofThis place has you.

This period of time is considered too long in the Vpop market, especially for a young face with a large fan base like the singer from Thai Binh. Besides, recently, information about Son Tung preparing to return with a product has been continuously shared.

Given all the issues, the idea that Son Tung disappeared from social media to focus on his new promotions is not unreasonable. And up to now, the male singer has created a widespread media effect, something that not everyone who launches a new product can achieve.

The important thing now is whether the quality of the male singer's new product satisfies the expectations that are increasing after the social network lockdown.

Previously, when sharing about Son Tung's seclusion, producer Slim V assessed that his colleague was looking for a new direction because Vietnamese and world music were saturated.

He hinted, making Son Tung's comeback even more anticipated: "Tung is not out of capital, to be more exact, Tung is saving capital and ammo. Who knows, there might be 7-8 new songs at the same time after a period of silence. We cannot know that. Tung composes and sings his own songs and Tung is a creative person."