Son Tung learns from Taylor Swift and deletes social media to promote new MV?

On the evening of April 24, Son Tung M-TP's fan community was confused by the news that the singer's personal page and fanpage had reached more than 10 million likes.Driftingsuddenly disappeared. At that time, Instagram was the singer's only active social networking site.

However, after just one evening, the Instagram account with 1.9 million followers named Son Tung M-TP also fell into a similar situation. Looking at the words "Sorry, this page is currently unavailable" when accessing the idol's account, many fans wondered what was going on?

In response to the above question, most audiences had the same answer: "Son Tung is preparing for a grand comeback."

One day in mid-August 2017, the social media account of famous singer Taylor Swift was suddenly deleted, even disappeared in the confusion of the audience. While the Instagram page with 102 million followers and Twitter reaching 85 million was completely blank, even lost the avatar, the singer's fanpage with 74 million likes could not even be accessed.

The changes on social networks seemed like small things but actually caused a stir across forums. At that time, the thing that most interested the music lovers around the world was "What is Taylor Swift's intention?".

And, as expected by most audiences, the intention of the female singer born in 1989 was to promote a new product. Just a few days after deleting the post, she posted a mysterious 10-second video with a close-up shot of a snake's tail.

In the following days, the female singer continuously hinted at her new album with videos and pictures, and at this time, every move she made received great anticipation and expectation.

Final,Look What You Made Me Do- the opening song of the albumReputation- officially released on the 9th day since she attracted attention with her actions on social networks.

After just under 4 days,Look What You Made Me Doset a record for the fastest MV to reach 100 million views in VEVO history. It is undeniable that Taylor Swift's "shady" actions on social networks have helped attract more curiosity from audiences around the world.

Although he cannot be compared to Taylor Swift, Son Tung is currently the most famous male singer in the Vietnamese market. Therefore, every move of his, including the disappearance of his social media accounts, causes a stir and discussion.

If the account was disabled not because of hackers as a small part of the audience speculated but completely from the male singer born in 1994, then clearly his purpose was effective.

Over the past few hours, curiosity and anticipation for Son Tung's new product has increased many times over. The current reaction of the audience signals a successful comeback from the singer.This place has youin terms of media effects.

“Actually, there are many ways to attract attention when about to release a MV, for example, making shocking statements, creating scandals. The most controversial thing Tung did was to lock his social media, which is less expensive, doesn’t get him cursed, and also makes many people curious, they will constantly visit Tung’s Facebook to wait to see if anything strange happens. Don’t worry, in a few weeks when he releases a MV, it will be a big hit again,” audience member Thi Nguyen affirmed that this incident was completely part of Son Tung’s plan to promote his new MV.

"This is just a lock to attract attention, when it's reopened with a new MV it will attract a lot of attention", "Maybe he's about to make a comeback, Tung is doing it like foreign artists", "I think he's learning Taylor Swift's comeback style"... most of the opinions are that the male singer is "playing tricks" to attract attention.

Before returning with the albumReputationTaylor Swift has been absent for 3 years. Finally, she returns with a "masterpiece"Look What You Made Me Doand knocked down all the charts. Son Tung himself has been quiet for more than a year after the success ofThis place has you.

This period of time is considered too long in the Vpop market, especially for a young face with a large fan base like the singer from Thai Binh. Besides, recently, information about Son Tung preparing to return with a product has been continuously shared.

In the context of all the issues, the opinion that Son Tung disappeared from social media to focus on the new promotion is not unreasonable. And up to now, the male singer has created a widespread media effect, something that not everyone who launches a new product can achieve.

The important thing now is whether the quality of the male singer's new product satisfies the increasing expectations and hopes after the social network lockdown.

Previously, when sharing about Son Tung's seclusion, producer Slim V assessed that his colleague was looking for a newer direction because Vietnamese and world music were saturated.

He hinted, making Son Tung's comeback even more anticipated: "Tung is not out of capital, to be more exact, Tung is saving capital and ammo. Who knows, there might be 7-8 new songs at the same time after a period of silence. We cannot know that. Tung composes and sings his own songs and Tung is a creative person."