Vinamilk fresh milk exported to China, impresses at Shanghai International Exhibition
(Baonghean.vn) - From November 9 to 11, 2021, Vinamilk participated in the FHC 2021 International Food Exhibition in Shanghai to promote fresh milk products, especially organic fresh milk with "double standards" to international customers and partners at this event. Vinamilk's fresh milk products have also been present on the market and received positive signals from consumers in China.
Organic fresh milk has a “double standard”
FHC is an international exhibition with a 25-year history, and in 2020, in the context of the Covid-19 pandemic, the exhibition still had the participation of more than 2,500 businesses and attracted the attention of nearly 200,000 visitors from more than 50 countries around the world.
 |
| Customers learn about Vinamilk's fresh milk products at the FHC Shanghai Exhibition 2021. Photo: PV |
Participating in the leading food exhibition in Shanghai, Vinamilk chose to introduce premium products and strengths in the fresh milk line including: organic fresh milk, skimmed fresh milk and sterilized fresh milk.
These are the first fresh milk products officially exported by Vinamilk and have also been on shelves in supermarkets in Shanghai, the most modern and developed city in China, and also a major trade gateway in the region. The most prominent of these is the Organic fresh milk product with dual standards: European Organic (EU Organic) and Chinese Organic. Possessing a "dual standard" is considered a competitive advantage of this product compared to products that only meet one standard currently on the market. In Shanghai, Vinamilk's fresh milk products are available in supermarkets and retail outlets of the Jingdong system, while e-commerce channels will also be deployed soon.
 |
| Vinamilk Organic fresh milk is a prominent product introduced at the FHC Shanghai 2021 exhibition thanks to its "double standard" of European Organic and Chinese Organic. Photo: PV |
Ms. Lucy Lu, Vinamilk's business partner representative, said:“Shanghai is a very potential market for high-end products, because people have high incomes and are willing to spend on products related to nutrition and health. Therefore, we have high expectations that Vinamilk's imported organic fresh milk products will be well received by consumers thanks to its “double standards” and delicious, light flavor.”
On the first day of the exhibition, many orders for organic fresh milk were signed, showing the positive reception of the market for this product line -Ms. Lucy Lu added.
The organic milk market in China reached a value of 1,158 billion USD in 2020. China is considered one of the fastest growing markets for organic dairy products in Asia. The fresh milk market, especially organic fresh milk, is expected to grow strongly in the next 5 years thanks to the increasing awareness of Chinese consumers about healthy, healthy and environmentally friendly organic products.
Promoting the pioneering strength of Organic trend
With the existing foundation of dairy farms and domestic factories that have met European Organic standards, Vinamilk quickly completed the addition of organic certification to meet the requirements of the Chinese market. This is a prerequisite for exporting products and is also the stage in which Vinamilk invested a lot of time in the research and development process.
 |
| The product has a packaging design that meets consumer tastes and especially on the milk carton there is a different series of numbers for management and traceability. Photo: PV |
In addition, factors such as packaging and product design are invested by Vinamilk to meet individual tastes while still ensuring product quality throughout the transportation and distribution process in the market. On each milk carton, in addition to the "Organic" symbol, there is a separate number to serve the traceability and quality management according to the 2 Organic standards that Vinamilk owns. Consumers can therefore be assured of the organic origin and quality of each milk carton.
Overcoming the obstacles caused by social distancing in many provinces and cities due to the Covid-19 epidemic, which greatly affected production and supply, Vinamilk has completed the first export shipment of fresh milk and organic fresh milk products to Shanghai, China. In addition, Vinamilk also promoted the introduction of this product to business partners and consumers as soon as Shanghai returned to the "new normal", trade promotion activities were organized normally.
“In many countries that have returned to the new normal, Vinamilk has also immediately carried out trade promotion activities to boost business. For example, in Shanghai, which is the gateway to trade as well as the business destination of the region. Introducing fresh milk products here, Vinamilk will maximize the opportunity to reach consumers, expand the network, and enhance brand awareness. We expect that Vinamilk's milk products will not only successfully enter the market but will also open up many new opportunities from here."
 |
| The first batch of fresh milk products was successfully produced and exported by Vinamilk to China during a period of many obstacles due to the Covid-19 epidemic in Vietnam. Photo: PV |
In recent years, Vinamilk has been promoting the export of fresh milk products, in addition to traditional strengths such as powdered milk, nutritional powder, and condensed milk. For example, Vinamilk's Organic Fresh Milk and Fresh Milk with Bird's Nest are available in Singapore, as well as several other Southeast Asian countries. With the increasing output of organic fresh milk, especially when the Organic dairy farm project in Laos comes into operation in early 2022, Vinamilk will further promote this product line for both domestic and export markets.
 |
| Vinamilk currently has two organic dairy farms in Vietnam and the organic farm complex project in Laos is expected to come into operation in early 2022. Photo: PV |
In 2021, Vinamilk continued to affirm its position as the sole representative of Southeast Asia in many global rankings. Vinamilk rose to 36th place in the Top 50 leading dairy companies in the world in terms of revenue, in the Top 10 most valuable dairy brands globally with a valuation of 2.4 billion USD and also in the Top 5 strongest food brands in the world. Not only that, Vinamilk is also considered one of the 3 most potential dairy brands according to the food and beverage industry report of Brand Finance 2021.
