Purchasing power on Black Friday in Nghe An increased sharply

Many essential items are discounted

Many electronics and electrical appliance supermarkets on Nguyen Thi Minh Khai Street have posted signs offering discounts until the end of December 2022. Photo: Thanh Phuc

In responseBlack Friday programFor many days now, a series of stores in Vinh city have been bustling with signs of deep discounts and great deals. To attract customers' attention, stores and brands compete to hang signs of discounts from 50 - 70%; sale up to 80%; same price 11K, 49K, 99K... all products; or buy 1 get 1 free appearing all over the streets in Vinh city and shopping centers in towns and townships.

On the streets of Vinh city, since November 25, many fashion stores, technology stores, home appliances stores, electronics centers... have been offering deep discounts on Black Friday (usually from November 25 to November 30). The stores are always crowded with buyers and sellers. Many promotions from 30 - 50%, even up to 70% in some places have started about a week ago.

This promotion coincides with the World Cup, so the number of customers buying TVs and speakers is quite large. Photo: Thanh Phuc

A chain of Japanese goods stores in Vinh city has launched a discount program from 30-70%, along with gift combos. The more you buy, the deeper the discount and the more gifts you get.

Mr. Nguyen Thac Thuan - an employee of Tokyo Life store on Tue Tinh street (Hung Dung ward) said: "The deepest discounts are on household goods and cosmetics with discounts of up to 70%. This is also the time when the number of customers increases the most, the amount of goods sold is the highest in the year. Therefore, the store mobilizes more employees, working overtime to meet the needs of customers."

On this occasion,electronics stores and supermarketsBig brands also launched attractive promotions to stimulate shopping. Among them, the biggest discounts are on electronic products such as: TVs, computers, air purifiers, heaters, etc. "It's World Cup season, so I took advantage of the big promotion to choose a widescreen TV with high resolution and IPS panel to watch the matches. Normally, the price of this type of TV would be up to 30 million VND, but now it's reduced to 24 million VND and comes with many gifts, so I decided to buy it." - said Mr. Tran Thien Thanh, a customer.

Many technology products have signs of shocking discounts during this promotion. Photo: Thanh Phuc

The busiest and most crowded supermarkets are Big C, Mega, Lotte..., the number of customers coming to shop during the 3-day weekend increased sharply. Thousands of products are displayed with discounts from 10-50%, even up to 70%, creating opportunities for customers to spend a lot of money on essential items at the end of the year.

Bustling fashion stores

Before the Black Friday promotion week, fashion, clothing and footwear stores on Nguyen Van Cu Street displayed discount signs, distributed flyers and ran promotions on their Fanpages to advertise to customers. From big fashion brands, branded labels to small clothing stores, all launched attractive promotions. The number of people flocking to these clothing stores was very large, mainly young people.

A fashion store on Nguyen Van Cu Street attracts many shoppers. Photo: Thanh Phuc

“The first cold spell of the season is coming, so this is a good opportunity to shop for winter clothes. There are items that previously cost millions of dong, I only dared to look at but did not dare to buy, now that they are more than half off, it is an opportunity for me to boldly shop,” said Ms. Thuy Trang, a customer.

According to the manager of a famous fashion brand on Nguyen Van Cu Street, although the number of people coming to shop is not too crowded, not to the point of having to jostle, it is much busier than usual. The store's revenue during this discount week increased 2-3 times compared to normal days. It is expected that this shopping stimulus program will last until the end of November 2022.

Revenue of fashion brands during the promotional week is expected to double or triple compared to normal days. Photo: Thanh Phuc

A survey of clothing stores shows that many winter items are discounted such as down jackets, sweatshirts, thermal shirts, many of which are introduced as new this year. The discount is also quite high, some models are up to 80%, so it attracts a lot of people to "hunt for sales". Items such as handbags, shoes, sportswear... with deep discounts attract a lot of customers.

The owner of a men's shoe and belt shop on Nguyen Van Cu Street (Vinh City) said: "Unlike previous years when we only focused on discounting out-of-date and odd-sized items, so customers bought less, this year we decided to discount all items with many different discount levels, from 10-70%, so the number of customers also increased sharply compared to normal days. Estimated revenue reached 20-30 million VND/day during the discount week."

A shoe shop attracts many customers, especially young people, to shop during promotions. Photo: Thanh Phuc

Black Friday usually lasts for a week, sometimes longer depending on the policies and campaigns of each brand. This is a big discount occasion of the year to stimulate shopping. However, customers need to carefully choose the items they want to buy; compare prices and quality; determine what they need to buy and not buy everything in bulk...