Crystal Bay Group: Unexpected unknown in the tourism market
(Baonghean.vn) - Welcoming a large flow of domestic tourists in a challenging general market, resorts managed and operated by Crystal Bay Group have achieved high room occupancy rates. A sustainable tourism ecosystem with a consistent strategy of creating destinations that combine relaxation and entertainment with international experiences for customers has made Crystal Bay Group successful.
The optimal tourism ecosystem for experiences
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| Crystal Bay's complete tourism ecosystem has helped Cam Ranh Riviera always achieve high room occupancy rates. |
Cam Ranh Riviera is a product in the sustainable tourism ecosystem that Crystal Bay has been diligently building over the years. Taking customer needs and experiences as the center, the tourism ecosystemCrystal Bayincluding transportation, resort, entertainment, shopping... Most visitors to Cam Ranh Riviera resort are enjoying the All Inclusive package service, a product package that connects the amenities of this ecosystem, thereby providing diverse experiences for visitors.
Choosing the All Inclusive package, foreign tourists can relax on charter flights. Cars will pick them up at their accommodation. From here, they can start their meticulously designed and experience-filled vacation. All services are included in one price, with no additional costs.
In particular, on-site experiences such as the Animations series and Kids Program designed according to age are making the resort "memorable". In the morning, music invites visitors to play water polo or aerobics in the swimming pool... In the afternoon, international animators will join the enthusiastic guests in zumba, relaxing yoga or playing beach volleyball. Young visitors happily paint pictures, play physical activities in the dedicated area... Performances, games or music turn each evening into an unforgettable experience.
The All Inclusive product package has helped Crystal Bay attract more than 400,000 Russian tourists to Vietnam, attracting tens of thousands of Korean tourists, with 1,500 charter flights carried out in 2019.
In 2020, Crsytal Bay turned challenges into opportunities by opening up to the domestic market. Flexible All Inclusive packages with customer-oriented experiences are brought to Vietnamese tourists.
“From serving mainly Russian guests, we have made many adjustments to best suit Vietnamese tourists. Many incentive programs are applied for the first time, on-site experiences are still full but have changed according to the habits and needs of domestic customers, such as Asian-flavored cuisine, sports and entertainment games... On average, 80% of our rooms are filled every month.”
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| Cam Ranh Riviera is a favorite destination for domestic travelers who love an experience-packed vacation. |
Quickly adjusting products based on the sustainable tourism ecosystem, Crystal Bay Group has conquered the domestic tourism market. Two days after resuming operations last May, Riviera reached 80% - 90% room occupancy. The number of bookings in the following months continued to increase, in July and August 2020, room occupancy reached 98%.
Bringing international to Vietnam
Cam Ranh Riviera is a member of the tourism ecosystem created by Crsytal Bay to provide tourists with new experiences, creating a vacation full of memories and loving connections. From Cam Ranh Riviera, tourists can travel to Ana Marina international marina, enjoy different activities such as the "Foam party", vibrant music party, visit Monkey Island or immerse yourself in coral viewing, enjoy seafood buffet... on yachts with a capacity of dozens to several hundred people. Experiences that seem to only exist in world-famous yacht bays are gradually appearing at Ana Marina, and thousands of Vietnamese tourists have begun to enjoy them.
International experiences that have made tourists around the world wish will soon be built, to further perfect the tourism ecosystem that Crystal Bay Group is constantly developing.
Notably, the world's third largest ski Ninh Chu Bay snow sports and entertainment complex was built in a tourism real estate project.Sailing Bay Ninh Chuin Ninh Thuan. In the land with the highest number of sunshine hours in the country, tourists will be able to enjoy snowfall, skiing, watching penguins... in the cold that seems to only exist in the Western winter. And just by stepping out of the snow complex, tourists from all over the world will be able to surf the waves or soar into the air thanks to sea and wind sports. A series of completely different experiences will gather right at the resort destination of Sailing Bay Ninh Chu.
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| Sailing Bay Ninh Chu brings international experiences to Vietnam. |
A system of 101 large-scale 5-star facilities such as: sea sports and entertainment complex, the first high-tech sea interactive entertainment area in Vietnam - Interactive Sea, coastal theme park, cinema, restaurant system, Spa areas... will soon welcome visitors when the SunBay Park Hotel & Resort Phan Rang project invested by Crystal Bay and its partners comes into operation. At SunBay Park Hotel & Resort, technology blends with cultural sediments, international facilities go hand in hand with local elements..., will bring great attraction to Ninh Thuan tourism.
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| SunBay Park Hotel & Resort Phan Rang attracts visitors with 101 large-scale 5-star amenities. |
Right in the desert of Ninh Thuan, Crystal Bay is expected to bring an outlet center following the Outlet Village model, Phan Rang Beach Walking Street...
In Quang Ninh, at the old Van Don trading port, the Crystal Bay ecosystem is further expanded, the experience is more complete thanks to the Van Don Heritage Road project. Cultural relics, majestic nature, huge utility chains... will all come together in a regional-scale project.
By diligently perfecting the ecosystem and the strategic product “One vacation, many heritage areas” with completely new international travel experiences, Crystal Bay Group is gradually introducing a more attractive Vietnam, a new tourism center of Asia to domestic and foreign tourists.
