Masan Group commits to 'Safe consumption in the new normal period'

The Ceremony was attended by Mr. Nguyen Sinh Nhat Tan - Deputy Minister of Industry and Trade, Leaders of Hanoi People's Committee, Leaders of Thai Binh, Nghe An, Binh Duong provinces and representatives of the Department of Industry and Trade, Consumer Protection Association and some typical enterprises.

Within the framework of the event, the Department of Competition and Consumer Protection - Ministry of Industry and Trade and Masan Group jointly signed the Commitment "Safe consumption in the new normal period".

Representatives of Masan Group and a number of businesses signed the Commitment "Safe consumption in the new normal period". Photo: PV

Accordingly, Masan Group commits to: Improving the effectiveness of consumer rights protection in production and business activities; focusing on developing and implementing specific solutions to enforce legal regulations on consumer rights protection; enhancing the effectiveness of resolving consumer feedback and recommendations as well as effectively implementing consumer gratitude and care activities in the new normal context,...

The Department of Competition and Consumer Protection commits to: Guiding and supporting businesses to improve their responsibility and effectiveness in enforcing laws on consumer protection, helping to enhance the competitive advantage of goods, products and services; accompanying, guiding and creating conditions for businesses to effectively participate in consumer protection activities in the new normal period,...

Masan Group owns 30 consumer goods factories; large-scale livestock and crop farms, and a modern retail chain of nearly 2,800 supermarkets and WinMart/WinMart+ stores across the country. Masan is currently one of the few enterprises capable of integrating the entire production and retail chain of goods.

WinMart/WinMart+ is currently the largest modern retail system in Vietnam in terms of sales scale with nearly 2,800 supermarkets and stores nationwide. Photo: PV

In the context of the complicated developments of the Covid-19 pandemic, over the past 2 years, Masan has focused all resources to ensure that the supply chain is not disrupted, providing essential goods to the people of the whole country in full and on time. When the new normal state is established, Masan continues to maintain safety protection solutions for the entire production and distribution chain. At the same time, it continuously launches many new products to the market, launching a multi-utility retail model to anticipate modern consumption trends.

The largest retail system in Vietnam in terms of sales scale, WinMart/WiNMart always maintains the proportion of Vietnamese goods at over 90% in quantity and variety of goods, in which revenue from agricultural products accounts for over 30%. Key industries include fresh food, dry food, dairy products, confectionery, beverages, cosmetics, household appliances, cotton and fiber...

Particularly for the fresh food industry, 100% of the products are Vietnamese products, with strict control over origin and ensuring food safety and hygiene.

The proportion of Vietnamese goods at WinMart/WinMart+ is always over 90%, of which revenue from agricultural products accounts for over 30%. Photo: PV

With the strength of Masan Group, WinMart/WinMart+ owns strategic products such as European technology clean meat MEATDeli; Japanese standard clean agricultural products WinEco, a series of essential goods such as fish sauce, Chinsu soy sauce, Omachi instant noodles, Ngoc Nuong rice, Olala eggs... Along with that, private label brands WinMart Good, WinMart Cook, WinMart Care, WinMart Home... are also very popular with consumers.

Ms. Ta Thi Minh Hop, FMCG Purchasing Director of WinCommerce Company (the owner of WinMart/WinMart+ system) said: “Domestic market trends in recent years show that consumer demand for clean food, vegetables - fruits as well as seafood and domestic goods is growing very strongly.

To meet this need, changing old production methods to professional and modern ones plays a very important role. In addition to working with large suppliers, we have linked up with thousands of small-scale producers and farmers nationwide, helping them standardize production processes, ensuring quality and food safety. At the same time, we have a long-term purchasing policy, guaranteeing product consumption in many localities.

Most recently, WinCommerce has cooperated with the Department of Industry and Trade and the Trade Promotion Center of Dong Thap, Lam Dong, and Dak Lak provinces to promote the consumption of agricultural products and specialties of these localities in the WinMart/WinMart+ system. In the coming time, we will continue to promote trade promotion activities in other localities across the country."

WinMart/WinMart+ strives to keep commodity prices stable amid rising gasoline prices, while also implementing many promotional programs to share difficulties with consumers during the epidemic season. Photo: PV

Sharing with consumers during the difficult period of the epidemic, WinMart/WinMart+ continuously organizes essential goods weeks, agricultural and local specialty festivals with attractive promotions applied to thousands of products. Currently, gasoline prices are continuously increasing, WinMart/WinMart+ has proactively negotiated with major suppliers, making efforts to keep the prices of goods in the system stable, especially for essential goods.