TH Group is about to bring clean fresh milk to the Chinese market.
(Baonghean.vn) - During Prime Minister Nguyen Xuan Phuc's visit to attend the 2nd Belt and Road Summit in Beijing, TH Group held a signing ceremony on strategic cooperation in product distribution with partners in China.
TH Group has signed a Memorandum of Understanding on cooperation with Wuxi Jinqiao International Food City Company, operating in the field of importing and distributing dairy and beverage products to major supermarket chains in China.
Jinqiao is also the largest commodity hub in China with an area of 80,000m2, more than 500 market operators, transaction turnover reached 17.3 billion USD a year.
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The signing ceremony is a step to concretize the economic cooperation policy between the two governments, and at the same time, anticipate the opportunity to expand the market when the Protocol on exporting Vietnamese dairy products to the Chinese market is officially signed. Previously, TH was also one of the first units to bring products containing less than 80% milk into this country through official channels. Photo: PV |
From this agreement, TH will plan to develop the market, consume food products, agricultural products and milk, fresh, clean, organic dairy products in the billion-people market through Wuxi Jinqiao International Food City.
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General Secretary and President of China Xi Jinping and Prime Minister Nguyen Xuan Phuc are interested in TH true MILK fresh milk products at the Vietnamese national pavilion at the largest Chinese Import Fair CIIE 2018. Photo: PV |
"With a population of 1.4 billion and an average income of 10,000 USD, the milk market in China alone is estimated to be worth about 30 billion USD per year. This is also a country with strict barriers regarding quality and food safety requirements," said a TH representative. The country's regulations on milk production, safety tests, and quality management legal system are currently considered the most stringent in the world.
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Organic milk products of TH Group. Photo: PV |
To move towards signing the Protocol, Chinese inspection delegations have repeatedly inspected Vietnamese milk production units, including the TH farm in Nghia Dan.
With a concentrated farm model, applying high technology, closed from green pastures to clean glasses of milk, TH said it is ready for large orders to China.
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TH's agricultural and food products, especially fresh, clean, organic milk, are ready for large orders from China - a demanding dairy and agricultural market with very strict regulations and standards. Photo: PV |
In addition to livestock farming and milk processing, TH also invests in clean, organic agricultural production projects with the FVF fruit and vegetable brand, medicinal herb conservation projects, and other food production projects.
Some important milestones of TH Group in the Chinese market:
August 2017 | TH representative office in Guangzhou officially opened. |
December 2017 | TH's natural orange, strawberry and blueberry sterilized drinking yogurt products are officially distributed in the Chinese market through 76 stores of the famous retail chain Circle-K. |
February 2018 | TH's sterilized yogurt drink products are available at 420 stores of the C-Store retail chain. |
April 2019 | TH's sterilized yogurt products are available at 200 supermarkets in Beijing and the Dadong Hua supermarket system of 70 in the East China region. Signing a Memorandum of Understanding on strategic cooperation in market development, consumption of food products, agricultural products and milk, fresh, clean, organic dairy products with partner Wuxi Jinqiao International Food City Co., Ltd - the owner of the largest commodity hub in China |
