TH Group aims to conquer the Chinese market
(Baonghean) - The 2018 China International Import Expo (CIIE 2018), held in Shanghai from November 5 to 10, Vietnam participated as an “Honorary Nation”. Prime Minister Nguyen Xuan Phuc had many activities alongside Vietnamese enterprises to effectively promote the national image, brands and products of Vietnam here.
TH Group participates in the fair with the goal of penetrating deeply into China's market of 1.4 billion people.
Based on the exhibition area provided by the CIIE 2018 Organizing Committee for the "Honored Countries", Vietnam has selected and sent 25 prestigious, high-quality enterprises with good export capacity such as TH True MILK, Trung Nguyen coffee, Quang Ngai sugar, Hapro food, Cuu Long and An Giang seafood, etc., belonging to two groups of agricultural products, aquatic products, processed foods and services to participate in the fair. The activities of Prime Minister Nguyen Xuan Phuc have actively contributed to promoting the export of Vietnam's strong products such as agricultural, aquatic products, seafood, processed foods to China and other countries in the world; creating conditions for Vietnamese enterprises to seek markets and expand their business.
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| Chinese President Xi Jinping listens to an introduction of TH True MILK fresh milk products at the Vietnamese national pavilion. Photo: PV |
During the opening ceremony of the fair on the morning of November 5, Prime Minister Nguyen Xuan Phuc and General Secretary and President of China Xi Jinping visited the booths of the countries and Vietnam. Here, the clean, world-class agricultural products of Vietnam surprised the leaders of the world's second largest economy. Notably, among the products of Vietnam, President Xi Jinping held a 1-liter box of TH true MILK sterilized fresh milk from TH Group and examined it carefully.
CIIE 2018 was organized from the initiative of Chinese President Xi Jinping and this is the world's first national-level trade fair specializing in imported goods. This year's CIIE attracted 3,000 enterprises from 130 countries and regions to introduce and display more than 5,000 new products and new technologies in an area of about 27,000 square meters.
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| Prime Minister Nguyen Xuan Phuc and Chinese Deputy Minister of Commerce Wang Bingnan learn about TH True MILK Organic fresh milk products. |
Currently, China is open to dairy products with less than 80% raw fresh milk content, TH true NUT yogurt, drinking yogurt, and nut milk products have met the standards for export to this market. Information from TH Group said that this enterprise now has a branch company distributing products in Guangzhou by cooperating with large retail chains such as C-Store (chain of 420 stores); Circle -K (chain of 76 stores) to build a distribution system in Shenzhen, Guangxi and Hong Kong. In the near future, TH Group will expand the distribution systems of TH true MILK branded products in Beijing and Shanghai.
Ms. Thai Huong - founder and investment consultant of TH Group said that since the inception of the TH true MILK milk project (2008), TH Group has established a closed production chain, using the world's leading high technology to produce international standard fresh milk, completely from nature. Accordingly, TH Group meets food safety criteria for fresh milk and products processed from fresh milk, confidently exporting through the most prestigious distribution channels in China. In particular, TH true MILK organic yogurt and milk products are known to many Chinese consumers.
