TH Group aims to conquer the Chinese market

Phú Hương DNUM_BEZBBZCABI 11:00

(Baonghean) - The 2018 China International Import Expo (CIIE 2018), held in Shanghai from November 5 to 10, Vietnam attended as an “Honored Nation”. Prime Minister Nguyen Xuan Phuc had many activities alongside Vietnamese businesses to effectively promote the national image, brands and products of Vietnam here.

TH Group participated in the fair with the goal of penetrating deeply into China's market of 1.4 billion people.

Based on the exhibition area provided by the CIIE 2018 Organizing Committee to the “Honored Countries”, Vietnam has selected and sent 25 prestigious, high-quality enterprises with good export capacity such as TH True MILK, Trung Nguyen coffee, Quang Ngai sugar, Hapro food, Cuu Long and An Giang seafood, etc., belonging to two groups of agricultural products, aquatic products, processed foods and services to participate in the fair. The activities of Prime Minister Nguyen Xuan Phuc have actively contributed to promoting the export of Vietnam's strengths such as agricultural, aquatic products, processed foods to China and other countries in the world; creating conditions for Vietnamese enterprises to seek markets and expand their business.

Chủ tịch Trung Quốc Tập Cận Bình lắng nghe giới thiệu về sản phẩm sữa tươi TH True MILK tại khu vực gian hàng quốc gia Việt Nam. Ảnh: P.V
Chinese President Xi Jinping listens to an introduction of TH True MILK fresh milk products at the Vietnam national pavilion. Photo: PV

During the opening ceremony of the fair on the morning of November 5, Prime Minister Nguyen Xuan Phuc and General Secretary and President of China Xi Jinping visited the booths of the countries and Vietnam. Here, the clean, world-class agricultural products of Vietnam surprised the leaders of the world's second largest economy. Notably, among the products of Vietnam, President Xi Jinping held a 1-liter box of TH true MILK sterilized fresh milk from TH Group and examined it carefully.

CIIE 2018 was organized by the initiative of Chinese President Xi Jinping and is the world's first national-level trade fair specializing in imports. This year's CIIE attracted 3,000 enterprises from 130 countries and regions to introduce and display more than 5,000 new products and new technologies in an area of ​​about 27,000 square meters.


President Xi Jinping’s attention is also reasonable as the Vietnam-China Dairy Export Agreement (Protocol) is about to be signed. And TH Group is one of the enterprises that is making thorough preparations to be ready to export fresh milk products in large quantities to China. The attention of President Xi Jinping and Prime Minister Nguyen Xuan Phuc is a proud bridge for Vietnamese milk before the opportunity to export products to the world’s second largest market.

Thủ tướng Chính phủ Nguyễn Xuân Phúc và Thứ trưởng Bộ Thương mại  Trung Quốc Vương Bính Nam tìm hiểu về sản phẩm sữa tươi hữu cơ TH True MILK Organic.
Prime Minister Nguyen Xuan Phuc and Chinese Deputy Minister of Commerce Wang Bingnan learn about TH True MILK Organic fresh milk products.

Currently, China is open to dairy products with raw fresh milk content of less than 80%, yogurt products, drinking yogurt, TH true NUT nut milk have met the standards for export to this market. Information from TH Group said that this enterprise now has a branch company distributing products in Guangzhou when cooperating with large retail chains such as C-Store (chain of 420 stores); Circle -K (chain of 76 stores) to build a distribution system in Shenzhen, Guangxi and Hong Kong. In the near future, TH Group will expand the distribution systems of TH true MILK branded products in Beijing and Shanghai.

Participating in CIIE 2018 is one of the initial steps for TH Group to realize its goal of penetrating deeply into the large, potential market of 1.4 billion people in China. Here, TH Group introduced to Chinese consumers many pasteurized and sterilized fresh milk products; yogurt, drinking yogurt... along with completely natural beverage products such as TH true NUT nut milk; TH true Herbal herbal drink and TH true MALT barley germ fermented drink.


Ms. Thai Huong - founder and investment consultant of TH Group said that since the inception of the TH true MILK milk project (2008), TH Group has established a closed production chain, using the world's leading high technology to produce international standard fresh milk, completely from nature. Accordingly, TH Group meets food safety criteria for fresh milk and products processed from fresh milk, confidently exporting officially through the most prestigious distribution channels in China. In particular, TH true MILK organic yogurt and milk products are known by many Chinese consumers.


Featured Nghe An Newspaper

Latest

x
TH Group aims to conquer the Chinese market
POWERED BYONECMS- A PRODUCT OFNEKO