Gathering and building a great national unity bloc in the 4.0 era - Final episode: Perfecting the image of Front cadres in the digital age
The Resolution of the 13th National Party Congress has identified important directions and tasks: "The Party leads, the State manages, the Fatherland Front and socio-political organizations act as the core for the people to be the masters." To realize this goal, one of the core solutions is that the Fatherland Front must innovate its operating methods, shifting from an administrative state to an action state through the digital transformation process.
FINAL PERIOD:
Perfecting the image of Front cadres in the digital age
News Reporter Group • July 18, 2024
The Resolution of the 13th National Party Congress has identified important directions and tasks: "The Party leads, the State manages, the Fatherland Front and socio-political organizations act as the core for the people to be the masters." To realize this goal, one of the core solutions is that the Fatherland Front must innovate its operating methods, shifting from an administrative state to an action state through the digital transformation process.
* * * * *
From practical lessons learned in recent times, Nghe An Newspaper has compiled a number of ideas to improve the effectiveness of digital transformation in the Front system, aiming to build a strong and effective political system.
.png)
In order for the activities of the Front at all levels to truly go along and catch up with the development trend in the digital age, from practical experience in Nghe An, I think: The Central Committee of the Vietnam Fatherland Front needs to soon issue a Project on digital transformation in Front work nationwide; in the immediate future, synchronously use the I-Office software system, digital signatures in the system of the Front at all levels from the Central to the grassroots; promote the effectiveness of propaganda, mobilization, reception, and response to opinions of all classes of people on mainstream social media (such as: Zalo OA digital transformation, Community Fanpage); standardize the database system, share resources in all areas of the Front.
In addition, investing in building software for professional services, such as: Surveying and evaluating people's satisfaction with emulation movements launched by the Government, campaigns called for by the Front; receiving, grasping, and synthesizing the situation of the people and public opinion on information channels; receiving and resolving opinions, recommendations, and reflections of voters at voter meetings; monitoring the results of resolving opinions and recommendations after supervision and social criticism sent by the Front to authorities at all levels; building digital maps to call for, support, and manage relief and social security activities; training online Front staff; managing organization, apparatus, payroll, and job positions; synthesizing periodic reports from commune to central levels.
The issuance of the Digital Transformation Project in the work of the Front creates more favorable conditions for the Front team with the motto "Focusing on the grassroots, listening to the people's voices, acting for the people"; gradually perfecting the image of Front cadres in the digital age.
*****
From the practical work in the 2019 - 2024 term, it is clear to see the benefits that social networks bring to those working in the Front, that is, propaganda through social networks is the fastest, most widespread and most effective way of transmission.
To promote these advantages, there must be unity, orientation in terms of content, and synchronous implementation on all pages, Facebook groups, Fanpages, Zalo of the Front from district to commune, town and block, village, hamlet; the content posted and shared must be rich, concise, with highlights, impressive, attractive, accompanied by realistic and impressive images. To do this, it is necessary to build a team of page administrators and a team of collaborators with communication skills, quick on information and passion, enthusiasm to update promptly...
I propose to study and issue a support policy for the administrators of official social networking sites (representing the collective), both to encourage the dedication, devotion and devotion of this team, and to ensure fairness with the team of reporters and oral propagandists currently under the regime.
*****
To meet the requirements and tasks in the new situation, all levels need to pay attention to planning and building a team of cadres to do Front work with qualifications, capacity and skills. In particular, the team of cadres in blocks, hamlets, villages and communes plays a very important role, being a force close to the people and directly propagating and mobilizing people to implement policies and guidelines; at the same time, receiving recommendations and feedback from the people to the Party and State at all levels.
Therefore, to improve the effectiveness of the Front and perfect the image of Front cadres in the digital age, training and fostering skills in applying digital technology and using social networks for this team is extremely important. This is something that should be paid more attention to in the coming time to ensure synchronization in innovation of the Front at all levels from the province to the block, hamlet, village and commune.
However, currently, the staff doing Front work in the blocks, hamlets, villages and hamlets are mostly elderly, have difficulty accessing digital technology, and have limited skills in using social networks. Therefore, the application of digital technology and the use of social networks in work has many limitations. In the coming time, to improve the quality of digital technology application and skills in using social networks, it is necessary to gradually rejuvenate the staff doing Front work, at the same time organize specialized training courses focusing on skills in applying digital technology to work, increase allowances for staff doing Front work in the blocks, hamlets, villages and hamlets to attract young staff to participate in Front work to achieve higher efficiency.
*****
Social networks today attract tens of millions of users; they are an extremely important channel for providing and sharing information in modern society. Besides the positive aspects, social networks are an increasingly complex "front" that hostile forces are exploiting to promote the strategy of "peaceful evolution" in Vietnam. Therefore, we need to have a correct perception, thereby promptly fighting and refuting bad and toxic information on social networks, contributing to the work of protecting the Party's ideological foundation, protecting national security, and ensuring social order and safety.
The system of Fanpages and groups on social networks belonging to the Front at all levels in Nghe An is currently the official information channel, widely propagating to members, union members and people at the grassroots level. However, to improve the effectiveness of propaganda and orientation, helping people correctly identify bad and toxic information, especially when problems and events occur, it is necessary to have a mechanism to provide official information quickly, promptly and consistently for propaganda, in order to spread so that network users can distinguish whether the information they access is fake or real; right or wrong; good or bad.
BUILDING THE IMAGE OF FRONT OFFICIALS IN THE DIGITAL AGE
The Draft Report of the Vietnam Fatherland Front Committee of Nghe An province, term XIV, submitted to the 15th Congress of Vietnam Fatherland Front of Nghe An province, term 2024 - 2029, proposed solutions to implement key tasks in the term 2024 - 2029: "Diversify forms of propaganda, mobilization, and gathering; focus on promoting the advantages of the Nghe An Front fanpage and the Zalo OA page for digital transformation, continue to research other forms on social networking sites. Continue to build a strategic plan to make the most of other platforms on social networking space with the same identity and name "Nghe An Front" as Fanpage, Facebook, according to the roadmap: Replicating the Zalo Official Account page - Digital transformation with the name of Nghe An Front; building the YouTube channel of Nghe An Front; Using TikTok of Nghe An Front, Twitter... all with the goal of maximizing connection to current social networking users with Front work".
“…Building the image of a Front cadre that is strong enough, equal to the requirements of the task, always accompanying and catching up with the development trends of the times - Front cadres in the digital age; Digital transformation requires each individual and organization to have a correct awareness of the necessity and urgency of changing the approach, thinking and completely new way of working based on the digital technology platform, associated with the functions and tasks of the Front. Focus on building and improving the quality of a team of Front cadres with capacity, prestige, enthusiasm, responsibility, and dedication to the common work; constantly innovating creative thinking, having courage, daring to think, daring to do, daring to take responsibility, daring to face difficulties and challenges for the common development of the homeland and the country”.
