TH true MILK: Fresh milk with international standards from Vietnamese fields

The secrets to making nutritious milk

One of the key factors that creates the delicious taste of TH true MILK is the clean, diverse food source for the cows with a rich menu for each individual, including: corn, sorghum, grass, soybean hulls, sunflower, molasses, etc.

TH has applied important research results of the world's leading nutrition experts, from 15 types of feed ingredients, to build suitable formulas, so that the cows can produce milk full of nutrients and precious micronutrients for human health.

All the “delicacies” for dairy cows in the world are brought to grow on TH’s vast fields, using the most modern equipment for growing and caring, including a modern irrigation system up to 450 meters long.

The world's largest Mombasa pasture contributes to creating a fresh, clean milk stream that meets international standards.

After harvesting, the green food is fermented, harmful bacteria are killed, then mixed with nutrients and essences according to the formula set by the computer system in accordance with the health parameters, physical condition and biological cycle of each individual cow. In addition, there is a special ingredient that only TH dairy cows can enjoy, which is bagasse and molasses - by-products from the NASU sugar factory - a unit under TH Group.

Another special feature in the diets of the dairy cows at the TH farm is the sunflowers - grown right on hundreds of hectares of fields in Nghia Dan. The beautiful sunflower fields, stretching as far as the eye can see on the Phu Quy plateau, are not only a famous tourist destination, but are actually a unique food source, supplemented with omega 3 essential oils, not only delicious and "delicious" to help TH dairy cows produce more milk, but the protein value in the diet also increases from 6 to 16% compared to corn. And that is also one of the "secrets" for the TH cows to produce fresh, clean milk, converging the best of nature, positioning the TH true MILK brand completely from nature.

Sunflowers are a "special" food source for cows at TH farm.

“We control almost absolute safety right from the stage of cultivating on the pasture. The food that arrives at the center is analyzed for quality. From roughage to mixed food, when it comes to feeding the cows, everything is analyzed and thoroughly checked using European standard technology. Along with that, the TH cows drink clean water treated with the latest Amiad filtration technology, ensuring an absolutely pure water source,” shared Ms. Vy Thu Hang, Director of the TH Food and Nutrition Center.

All the meticulousness down to the smallest detail in the closed high-tech dairy farming process, just to create perfection in every drop of TH milk. The average fresh milk output of each cow reaches 32-34 liters per day, equivalent to about 11,000 liters per cycle, the highest in Southeast Asia. These clean, perfect fresh milk streams are contributing to the care of community health and positioning pure Vietnamese fresh milk on the world milk map.

Imprint on the international market

With superior thinking and the application of high-tech agriculture in the field of fresh milk production and processing, TH true MILK branded milk products in the milk market have quickly become a priority choice of domestic and international consumers since the first products were launched. Up to now, TH Group has the right to be proud when TH true MILK fresh milk products account for 45% of the fresh milk market share in Vietnam with 120 types of products, and has expanded its market to China, the Russian Federation, Australia and ASEAN countries.

TH is the first Vietnamese enterprise to officially export fresh milk to China.

In October 2019, TH was the first Vietnamese enterprise to be granted an official export code for fresh milk to the Chinese market. Previously, in April 2019, TH Group signed a Memorandum of Understanding on strategic cooperation in market development, consumption of food products, agricultural products and milk, fresh, clean, organic dairy products with partner Wuxi Jinqiao International Food City Co., Ltd, the owner of the largest commodity hub in China.

Most recently, in February 2022, with the signing of a Memorandum of Understanding with HAO Mart - Singapore's leading retail supermarket system, TH Group continues to expand the market for dairy and clean food products in Asia.

Ms. Hoang Thi Thanh Thuy, Director of International Business of TH Group said: “Singapore is a potential market, all the leading e-commerce brands in the world have their headquarters here, so the official launch in this island nation is a “gateway”, a golden opportunity for TH Group to enter the Asian market”.

TH signed a cooperation agreement with HAO Mart to expand its influence to Asian markets.

With core values: For community health, Completely from nature, For true happiness, Environmentally friendly... from 2014 to now, TH products have achieved Halal certification, an important certification that allows meeting the standards of the Islamic world. With this certificate and other important quality certificates such as ISO, FSSC, BRC... TH Group has many advantages in connecting trade in the world.

TH Group's International Business Director shared that the upcoming plan is to cooperate with L'earth Group so that TH products can be certified with the Healthier Choice certificate - Good for health, a program established by the Singapore Ministry of Health since 1998 to reduce the rate of obesity and diabetes. This certificate only "labels" healthy, natural food products that meet strict standards on nutritional content as well as sugar content. TH is confident that its products are completely suitable and meet the world's leading high quality standards.

TH true MILK leaves an impression on consumers with the word "real" in each product.

Besides Singapore, in the coming time, TH Group will continue to expand its influence to other potential Asian markets such as Malaysia, Indonesia, Philippines, Hong Kong...

Not only leaving a mark in the hearts of consumers for the word "real" in each product, products with the national brand TH true MILK also won many high awards in the international arena, including Gold awards at the WorldFood world food exhibition held in Moscow (Russia) for many consecutive years (from 2015-2019); other awards for excellent and healthy products at Gulfood Dubai, Stevie Awards (2018, 2019), The Bizz award, World Class Quality Award under the Asia-Pacific International Quality Award system (GPEA) ...