TH true TEA and TH true MILK achieved the Golden Brand of Vietnamese Agriculture

This is the seventh year that the Vietnam General Association of Agriculture and Rural Development has organized the survey and voting program for "Vietnam's Golden Agricultural Brand, Typical Enterprise for the cause of sustainable agricultural and rural development".

TH Group is honored to be one of 10 honored enterprises, and has two products achieving the Golden Brand, including TH true MILK fresh milk and TH true TEA natural tea.

TH representative received the "Golden Brand of Vietnamese Agriculture" logo for TH true MILK, TH true TEA products and "Outstanding enterprise for sustainable agricultural and rural development in 2021". Photo: PV

According to the Organizing Committee, due to the impact of the Covid-19 epidemic, the survey and voting process was prolonged compared to previous years. After nearly 8 months of surveying, from 538 agricultural products from all regions across the country, the program selected 119 typical products to honor the Golden Brand. In order to recognize the contributions of businesses to the agricultural sector, especially in the difficult context of the epidemic, the program also honored 10 typical businesses for the cause of sustainable agricultural and rural development in 2021.

The Selection Council evaluated the products that received the Vietnam Golden Agricultural Brand as having high quality and usage value, clean products, ensuring food hygiene and safety and having development potential. In particular, some products have been honored for many consecutive years, such as TH true MILK fresh milk.

Launched in 2009, TH true MILKis the brand that has created a revolution in clean fresh milk in the Vietnamese market by pioneering the application of high technology in agriculture, combined with Vietnamese intelligence and natural resources.

To get the best glass of milk, TH has applied the most modern technology in the world, including the highlight of putting a chip on each dairy cow. This smart device helps detect mastitis up to 4 days in advance, cows that may have mastitis will be separated from the herd so that they will no longer be milked. In addition, this technology also helps detect the time of estrus and the amount of antibiotic residue in each cow. Thanks to that, TH true MILK fresh milk ensures the words "fresh" and "clean" as the brand's positioning in the market.

By the end of 2021, TH true MILK accounted for approximately 45% of the market share in the liquid milk industry in the Vietnamese market. Photo: PV

With the USD 1.2 billion dairy farming and milk processing project in Nghe An, TH has made its mark with a closed process from pasture to glass of milk and the largest high-tech dairy farm in Asia since 2015. By 2020, TH continued to achieve the record of the world's largest closed-scale high-tech concentrated farm cluster, confirmed by the World Record Alliance.

TH true MILK products have been continuously honored with dozens of domestic and international awards, such as: World Food Moscow (4 consecutive years since 2015), ASEAN Best Food Product 2015, Gulfood Dubai 2016, Stevie Awards 2018; domestic certificates such as: Top 10 Strong Vietnamese Brands 2018, National Brand, National Quality Gold Award, World Class Award - Asia - Pacific International Quality 2021,...

Currently, TH true MILK accounts for about 45% of the market share in the fresh milk segment in Vietnam, expanding its market to China and ASEAN countries. The brand continues to reach out globally with the high-tech dairy farm project in the Russian Federation - total investment capital of 2.7 billion USD.

A glass of TH true MILK fresh milk accompanies the health and stature of Vietnamese children. Photo: PV

Along with TH true MILK, TH Group has the second product honored as the Vietnam Golden Agricultural Brand, which is natural tea TH true TEA.The product set including lemon green tea and oolong tea, which was just launched on the market in August 2021, has affirmed its quality with completely natural ingredients and the world's leading modern process, making a good impression on consumers.

TH true TEA raw materials are based on strict standards on input quality, ensuring VietGAP production standards. These are teas grown in famous highlands of Vietnam at an altitude of 700-1,000 meters with a distinctive aroma and many health benefits: Shan Tuyet tea in Ha Giang and tea grown in Moc Chau - Son La.

Not only that, the water source used for TH true TEA is taken from million-year-old volcanic underground water (at Tien mountain - Nghe An), filtered and treated with the world's leading modern UF ultrafiltration and RO reverse osmosis technology.

TH true TEA natural tea product set - Vietnam Agricultural Golden Brand 2021. Photo: PV

TH true TEA is produced on a modern closed production line from Germany, with sterile processing and bottling technology, which helps to kill microorganisms, no preservatives, ensuring food hygiene and safety while still retaining the product's characteristic flavor. The entire processing and bottling process is guaranteed to take only 24 hours, which helps the product retain the most natural flavor of the tea.

Together with TH true MILK and TH true TEA, TH builds a unified brand for product sets such as: TH true NUT premium nut milk, TH true WATER purified water, TH true JUICE fruit juice, TH true RICE rice water... All follow the direction of being completely natural, good for health, increasing resistance and produced with the most modern process in the world, meeting international quality standards.

In addition to livestock farming and milk processing, TH also invests in clean, organic agricultural production projects with the FVF fruit and vegetable brand, projects to preserve and develop clean medicinal herbs, and other beverage and food production projects. TH's projects have been implemented with a consistent sustainable development mindset since its establishment, helping the business stand firm and grow well even in the context of the Covid-19 pandemic, while contributing to improving the lives of local people.