TH true TEA and TH true MILK awarded the Golden Brand of Vietnamese Agriculture.

This is the seventh year that the Vietnam General Association of Agriculture and Rural Development has organized the survey and selection program for "Vietnam's Golden Agricultural Brands, Outstanding Enterprises for the Sustainable Development of Agriculture and Rural Areas".

TH Group is honored to be one of the 10 businesses recognized, and also has two products awarded the Gold Brand title: TH true MILK fresh milk and TH true TEA natural tea.

Representatives of TH receive the "Golden Brand of Vietnamese Agriculture" award for TH true MILK and TH true TEA products, and the "Outstanding Enterprise for the Sustainable Development of Agriculture and Rural Areas in 2021" award. Photo: PV

According to the organizers, due to the impact of the Covid-19 pandemic, the survey and selection process was extended compared to previous years. After nearly 8 months of surveying, from 538 agricultural products from all regions nationwide, the program selected 119 outstanding products to be honored with the Golden Brand award. To recognize the contributions of businesses to the agricultural sector, especially in the difficult context of the pandemic, the program also commended 10 outstanding businesses for their contributions to sustainable agricultural and rural development in 2021.

The Selection Council evaluated products awarded the Vietnam Agricultural Gold Brand title based on their high quality and usability, cleanliness, food safety and hygiene, and development potential. Notably, some products have been honored for many consecutive years, such as TH true MILK fresh milk.

Launched in 2009, TH true MILKIt is a brand that has revolutionized the fresh milk market in Vietnam by pioneering the application of high technology in agriculture, combined with Vietnamese intelligence and natural resources.

To produce the best quality milk, TH has applied the world's most advanced technologies, with a highlight being the use of microchips on each dairy cow. This smart device helps detect mastitis up to 4 days in advance; cows that may have mastitis are separated from the herd to prevent further milk production. In addition, this technology also helps detect estrus and antibiotic residue levels in each cow. Thanks to this, TH true MILK fresh milk guarantees the "fresh" and "clean" qualities that the brand aims for in the market.

By the end of 2021, TH true MILK held approximately 45% of the liquid milk market share in Vietnam. Photo: PV

With its $1.2 billion dairy farming and processing project in Nghe An, TH Group has made its mark with a closed-loop process from pasture to glass of milk and the largest high-tech dairy farm in Asia since 2015. By 2020, TH Group continued to achieve the record for the world's largest cluster of high-tech, closed-loop farms, as certified by the World Records Alliance.

TH true MILK products have consistently been honored with dozens of domestic and international awards, such as: World Food Moscow (4 consecutive years from 2015), ASEAN Best Food Product 2015, Gulfood Dubai 2016, Stevie Awards 2018; and domestic certifications such as: Top 10 Strong Brands in Vietnam 2018, National Brand, National Quality Gold Award, World-Class Award - International Quality Asia-Pacific 2021,…

Currently, TH true MILK holds approximately 45% of the fresh milk market share in Vietnam, expanding its market to China and ASEAN countries. The brand continues its global expansion with a high-tech dairy farm project in the Russian Federation – a total investment of $2.7 billion.

A glass of fresh, clean TH true MILK accompanies the health and stature of Vietnamese children. Photo: PV

Along with TH true MILK, TH Group has a second product honored with the Golden Brand Award for Vietnamese Agriculture: TH true TEA natural tea.The product line, consisting of lemon-flavored green tea and oolong tea, launched in August 2021, has proven its quality with entirely natural ingredients and world-leading modern production processes, making a good impression on consumers.

TH true TEA's ingredients are based on strict quality control standards, ensuring VietGAP production standards. These are teas grown in famous highlands of Vietnam at altitudes of 700-1,000 meters, possessing a distinctive aroma and numerous health benefits: Shan Tuyet tea from Ha Giang and tea grown in Moc Chau - Son La.

Furthermore, the water used for TH true TEA is sourced from million-year-old volcanic groundwater (at Tien Mountain - Nghe An), filtered and treated with world-leading UF ultrafiltration and RO reverse osmosis technologies.

TH true TEA natural tea product line - Vietnam's Golden Agricultural Brand 2021. Photo: PV

TH true TEA is produced on a modern, closed-loop production line from Germany, using sterile processing and bottling technology to eliminate microorganisms. It contains no preservatives, ensuring food safety and hygiene while preserving the product's distinctive flavor. The entire processing and bottling process is completed within 24 hours, further preserving the tea's natural flavor.

Along with TH true MILK and TH true TEA, TH has built a consistent brand for product lines such as: premium TH true NUT nut milk, TH true WATER purified water, TH true JUICE fruit juice, TH true RICE rice drink... All products adhere to a completely natural approach, are good for health, boost immunity, and are produced using the world's most modern processes, meeting international quality standards.

In addition to livestock farming and dairy processing, TH also invests in projects producing clean, organic agricultural products under the FVF brand of vegetables and fruits, projects for the conservation and development of clean medicinal herbs, and other beverage and food production projects. TH's projects have been implemented with a consistent sustainable development mindset since its establishment, helping the company remain stable and grow well even in the context of the Covid-19 pandemic, while contributing to improving the lives of people in local areas.