THACO launches new generation Kia Cerato with many outstanding advantages

On May 7-8, 2016, Truong Hai Auto Corporation (THACO) officially launched the next generation of K3, Kia Cerato, with many outstanding advantages.

The car will be launched simultaneously at Kia showrooms (Hanoi, Ho Chi Minh City, Hai Phong, Da Nang, Can Tho) and displayed nationwide. Customers who buy a car at this time will receive many special incentives. Vietnam is the first market in Southeast Asia chosen by Kia Motors Corporation to launch the all-new Kia Cerato model.

Kia Cerato exterior is strong and sporty

Kia Cerato has a strong, sporty appearance

The new Kia Cerato has many changes in the exterior, especially focusing on the front and rear of the car. The attraction at the front of the car is the automatic lens-shaped headlights with LED daytime running lights seamlessly integrated with the chrome-plated grille, creating luxury and modernity. The front bumper is extended with sporty air vents, the fog lights are lowered to give the car a sturdy and majestic look. The body still retains the dynamic, strong, modern design of the K3 with embossed lines running along the body. Chrome-plated door handles and glass edges. Welcome light integrated on the rearview mirror. 17-inch 10-spoke alloy wheels. LED taillights, rear bumper with large oval exhaust pipes.

Kia Cerato interior has many convenient features

Modern interior of Kia Cerato

The Kia Cerato's interior is spacious and equipped with many modern technologies such as: 10-way electric seats with 2-position memory, 4.3" LCD multi-information display, 3-spoke leather-wrapped steering wheel with integrated audio control, hands-free calling, Cruise control with paddle shifters, smart key with push-button start, ECM anti-glare mirror, 2-zone automatic air conditioning system with rear vents using ion air filtration system to ensure the space is always cool and fresh. The entertainment system includes a 7-inch touch screen DVD with a 6-speaker sound system and popular connection ports such as USB, AUX, Bluetooth.

A new feature added to the Cerato is the child lock, which is very useful for families with small children. A special and unique feature in the segment is that the trunk will automatically open when the sensor detects a smart key approaching, which is very convenient for users who want to open the trunk but their hands are busy.

Kia Cerato uses Gamma and Nu engines

Kia Cerato launched in the Vietnamese market with 3 versions using 2 types of engines: Gamma 1.6L and Nu 2.0L.

The 1.6L Gamma engine delivers a maximum capacity of 128 Hp/6300 rpm and a maximum torque of 157 Nm/4850 rpm, with two transmission options: a 6-speed manual (MT) and a 6-speed automatic (AT). The 2.0L Nu engine delivers a maximum capacity of 159 Hp/6500 rpm and a maximum torque of 194 Nm/4800 rpm, using a 6-speed automatic (AT).

These are 2 new generation engines of Kia Motors Corporation, the advantage of this engine is that it has power and torque superior to competitors of the same capacity, electronic fuel injection engine, intelligent variable valve control, using aluminum alloy material to reduce weight and improve performance, smooth operation and fuel economy meeting emission standards to protect the environment.

Kia Cerato is equipped with 01 of 03 driving modes: Eco, Sport, Normal. In addition, Cerato's operating system is also supplemented with paddle shifters on the steering wheel and an automatic cruise control system to increase convenience for a more enjoyable driving experience. The advanced suspension system helps Kia Cerato minimize vibrations from the road surface, providing a comfortable feeling when using the car.

Kia Cerato is equipped with active and passive safety systems.

Active safety: some outstanding safety features include anti-lock braking system (ABS), electronic brake force distribution system (EBD), emergency brake assist system (BA), Electronic stability program (ESP) (2.0L), Vehicle stability management system (VSM) (2.0L), Hill-start assist control system (HAC). In addition, driver assistance features are also highly focused on such as: 8-position multi-point sensors in front and behind and rear camera, anti-theft system, push-button start & smart electric lock, remote-controlled door lock.

Passive safety: Kia Cerato is equipped with up to 6 airbags (2.0L) and 2 airbags (1.6L), seat belts for all rows of seats and a sturdy chassis to help minimize the impact force on people in the car in the event of a collision.

In Vietnam, Kia is the second highest-selling passenger car brand in the market. In the first 4 months of 2016, Kia sold nearly 9,000 cars, an increase of 60% over the same period. Currently, Kia passenger cars in the Vietnamese market are undergoing a major change in quality. The product chain "New technology - New class" is increasingly trusted and chosen by customers.

Kia Forte and Kia K3 are the first two generations of Kia Cerato that have been successful with cumulative sales of more than 20,000 cars sold since its launch. In particular, Kia K3 was launched in the Vietnamese market at the end of 2013 and was quickly loved by customers, ranking second in the mid-size sedan segment with high monthly sales and becoming one of the strategic models of the Kia brand in the Vietnamese market. In 2015, Kia K3 achieved sales of 4,337 cars, in the first four months of 2016 it reached nearly 2,000 cars, an increase of 27% over the same period last year. Cumulative sales since the launch of K3 to date have reached more than 10,000 cars.

According to VOV