Holiday Retail Market: Purchasing Power Increases, Prices Stable

This year's holiday season, many families choose supermarkets and shopping malls for entertainment and shopping. Photo: Thanh Phuc

This holiday season, many families chose supermarkets and shopping malls as places for entertainment and shopping, so purchasing power increased compared to normal days.

Mr. Tran An Khang - Director of a supermarket in Vinh said: "During the holidays, the number of customers coming to shop at the supermarket is quite large, the purchasing power doubles, triples compared to normal days. If on normal days, the number of customers is mainly people living in the city, then on holidays, the number of customers from other localities accounts for a quite large proportion.

According to estimates, holiday revenue doubled compared to the previous day, with some product groups seeing revenue increase 3-4 times.

Entering the hot season and peak tourist season, fashion items attract customers during the holidays with big discount programs. Photo: Thanh Phuc

With many attractive promotions and great deals, electronics supermarkets also attract a large number of customers to shop. Ms. Tran Thien Anh, manager of an electronics supermarket in Vinh city, said: "With promotions such as "buy 1 get 1 free", big discounts on holidays, many families choose to buy electronics products at good prices, in which cooling products such as: air conditioners, air conditioner fans, steam fans, air purifiers... sell quite well".

Not only in supermarkets and shopping centers but also in traditional markets, the amount of goods and consumption increases during the holidays. Hot selling items include: fruits, fresh foods...

Seafood prices in particular have increased sharply due to sudden increase in demand. Photo: Thanh Phuc

Ms. Tran Thi Lieu, a fresh food trader at Quan Lau market (Vinh city) said: "During the holidays, people often eat at home, so the amount of food consumed is large. During the holidays, the amount of goods sold is twice as much as usual, especially seafood specialties that sell very well."

In addition to the increased purchasing power of food due to the increased demand for food during the holidays, items such as clothes, shoes, sandals, cosmetics, etc. also sell better than before. Ms. Nguyen Hai Ha, a clothing trader at Vinh market, said: "Closing the holidays (April 28 and 29), many customers buy clothes for traveling and going out. During the holidays, because of the hot season, people also take advantage of buying a lot of summer clothes, so the store's revenue increases sharply."

Goods were abundant and prices were stable during the recent holiday. Photo: Thanh Phuc

According to records, on the occasion of April 30 - May 1, although purchasing power increased, goods were abundant, prices of basic goods were stable, especially fresh seafood such as shrimp, squid, crab, snails, etc. increased sharply according to market rules. Meanwhile, at supermarkets, electronics stores, fashion stores, many items were discounted with deep discounts of up to 50 - 70%, along with gift programs, lucky draws, etc. With shopping stimulus programs, revenue of the retail system on the occasion of the holiday increased as expected, the market had many improvements.