The market for refrigeration equipment is "heating up".

(Baonghean.vn) -This summer began with prolonged heatwaves. Outdoor temperatures sometimes exceeded 39 degrees Celsius. This is also the time when demand for home appliances increases, and supermarkets and electronics/appliance stores launch numerous promotions and compete on price to attract customers.

The sales staff advises customers on the technical specifications of different types of air conditioners.

Quang Trung Street (Vinh City) has long been known as a street specializing in electronic and refrigeration equipment, and these days it's always bustling with buying and selling. According to Ms. Pham Thi Tu Oanh, owner of Thang Tu electronics and refrigeration store, in addition to traditional customers who trust the store for its quality and price and can simply order by phone, her store also welcomes quite a few new customers, most of whom are hesitant due to the vast amount of information about the products. Regarding brands, currently, even for well-known brands like Toshiba, Panasonic, TCL, LG, Mitsubishi, Funiki, Daikin, etc., there are many product reviews in books, newspapers, and on the internet. Customers should research carefully and make a choice before visiting the store.

At An Thinh Plaza electronics supermarket, Mr. Phan Van Hung, the supermarket director, said: "Although the hot season has only just begun, sales of air conditioning appliances have already increased by 40-50% compared to the same period last year. It is predicted that the hot weather will continue, and the demand for cooling products will increase even more. In particular, this year, many brands have launched energy-saving air conditioners, and although the prices are slightly higher than the average, they are still chosen by many customers."

Besides air conditioners, electric fans remain a popular choice for many families. In recent years, in addition to traditional electric fans, people have a wider variety of options, including evaporative coolers, misting fans, and ice fans. Prices range from 500,000 to 2,500,000 VND per fan, depending on brand, size, and quality. There are also misting machines with various whimsical shapes and colors, priced from 200,000 to 500,000 VND per unit, advertised as humidifying the air in air-conditioned rooms and providing a cooler environment when placed in front of an electric fan. The products come from diverse origins: South Korea, China, Malaysia, Thailand, etc. However, unlike previous years, many shop owners report that this year, consumers are paying more attention to the origin of products, and the number of people inquiring about Vietnamese-made products has increased significantly. The most popular is the electric fan manufactured by the Ministry of National Defense, which has seen considerable sales.

Customers are confused by the many brands of misting fans available.

Besides air conditioners and electric fans, refrigerators are also in high demand. The wide variety of products and the increased customer demand during the hot season were anticipated, but supermarkets and electronics stores are still quick to launch promotions and after-sales services to attract customers. Buying an air conditioner comes with a free humidifier, or buying a refrigerator comes with a free glass pot; installment payment options, free installation, extended warranty periods… these are some of the promotional programs used by businesses.

Electronics and home appliance stores on Quang Trung Street have seen a significant increase in sales this summer.

With the current heatwave showing no signs of abating, many stores are actively stocking up to ensure sufficient supply and offering competitive prices to attract customers. When purchasing refrigeration equipment during this peak season, consumers need to be discerning to choose the best products that fit their budget and guarantee quality.

Phuong Chi