Earning billions from public toilet business in Germany

(Baonghean.vn) - In Germany, there is a rather special company that provides free toilets to make a profit, not only that, but also earns up to 753 billion VND per year. So how does this company make a profit? How can dirty toilets be turned into money-making "machines"?

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Germany is always considered one of the countries that know how to make the most money in the world, even public toilets are carefully researched by many people to be able to make a lot of money. In Germany, any individual or organization can contract and do business in public toilets.

Entrepreneur Hans Wahl has chosen to do public restroom business in Berlin, Germany. This is a neglected business sector. Photo: Bloomberg

This is not an attractive business. The German government has a policy of expanding the number of toilets, every 500m there must be a public toilet. All public toilets in the city must serve from 500 to 1,000 people. Therefore, it is necessary to build more toilets. This is the need of the people.

Running a public restroom is a tedious and tedious business, the locations are scattered, and the construction and maintenance costs are high. Therefore, many people are not optimistic about this business model, while it is also difficult to increase the collection fee.

However, Mr. Hans Wahl is a very creative and entrepreneurial businessman. He came up with an idea: as long as the German government grants him a business license, he promises to provide free public sanitation services throughout the city of Berlin.

Advertising on the outside wall of a public restroom in Germany.

The German government found the conditions quite suitable, so they agreed. In 1990, he won the right to operate toilets in the capital Berlin. Other competitors thought this young man was crazy, free? Based on the way of charging 0.5 euros per person/time, it can be seen that every hour, it costs 100,000 euros in Berlin.

So how did Hans Wahl make money? First, he turned the entire bathroom wall into an advertising wall, attracting a wave of big clients, such as Nokia, Apple, Chanel, which made people unexpected.

Second, the toilets have become tourist attractions in the city. As long as you travel to Berlin, you will have a “toilet tour” to admire the new and unique type of public toilets. This is also a way to promote Hans Wahl’s “service”.

Toilets in Germany are even equipped so that players can comfortably play games while... going to the toilet, and you can also use them to watch movies.

Third is issuing coupons. Mr. Hans Wahl cooperates with many restaurants that need to promote their brand. Each person who goes to the restroom will receive a coupon, a food discount program. Take advantage of the connection between the restaurant and the restroom.

Fourth is toilet paper advertising. The advertisements are printed on toilet paper, with Germans having the habit of reading newspapers in the toilet. You will definitely see advertisements on the toilet paper in your hand.

Thanks to that, Mr. Hans Wahl's annual profit from advertising is about 753 billion VND. His public restroom business model is also recognized as the most innovative business company. Currently, Mr. Hans Wahl is constantly expanding his business scale and developing to other countries.

Kim Ngoc

(Synthetic)