Orange Bowl with For Vietnamese Stature Fund - Ending Violence Against Women

Taking place from November 20 to December 20, the campaign was organized in response to the UNiTE Campaign of the United Nations and the Month of Action for Gender Equality and Prevention and Response to Gender-Based Violence of the Ministry of Labor, Invalids and Social Affairs.

Join hands for true happiness

With the message "Joining hands for the true happiness of Vietnamese women and children", the campaign is aimed at raising public awareness about violence against women and children, promoting practical actions to support victims of violence.

The highlight is the live media event at the system of 25 TH True mart stores in Hanoi and Ho Chi Minh City, in which, 3 stores are decorated with orange booths - each customer who buys orange products and checks in the orange booth, shares the campaign message with the hashtag "TocamcungTH" will receive a gift from the organizer. The program of interacting with customers and lucky draw for 30 customers is also held at the Orange booth of BAC A BANK branches.

Nearly 100 branches and offices of TH Group and BAC A BANK nationwide will be decorated with orange corners, along with individual contests and photo contests checking in at orange corners with orange clothes and accessories.

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The reason we chose orange as the campaign's symbolic color is because it is a color that attracts the community's attention; it is a bright color that brings hope to victims of violence, but at the same time it is also a color that warns about the dangerous level of violence against women and children."

Representative of the Fund for Vietnamese Stature

In particular, online communication activities on newspapers, television and social media platforms have been widely deployed to spread messages of respect and protection for women and raise public awareness of preventing and combating violence against women and girls. It is expected that 400 news and press and media articles will be posted on online platforms, reaching about 900,000 people.

During the campaign, competitions for business staff are also held to honor men or women who have contributed to gender equality in the workplace, family or community; competitions between office units and branches; interactive awards for customers checking in at the orange corner, writing taglines about the Orange To program and posting them at the orange corner of branches.

600 million VND to support improving livelihoods for women

According to the results of the 2019 National Survey on Violence Against Women in Vietnam - Journey for Change, in Vietnam, nearly two-thirds of women (63%) have experienced at least one form of violence by their husband or partner in their lifetime.

Emotional violence is the most common form, with nearly half (47%) of ever-married, partnered women experiencing it in their lifetime. This is followed by physical and/or sexual violence, with one-third (32%) of women experiencing one of the two forms of violence in their lifetime. Notably, 8% of adolescent girls aged 15-19 have experienced physical and/or sexual violence from their husbands or boyfriends, while women of reproductive age aged 20-44 have the highest rates of physical and/or sexual violence today.

Four in five women who have experienced violence “never fought back”, up to half of women who have been physically and/or sexually abused by their husbands or partners never told anyone about it and the majority have never sought help from public services or authorities; over 30% of women with disabilities have suffered physical violence from their husbands or partners.

Since 2008, the UN Secretary-General has launched the UNiTE (Unite) Campaign to raise awareness on violence against women and girls; renew advocacy efforts; and share knowledge and innovation in ending violence against women and girls. The campaign lasts for 16 days, from 25 November to 10 December every year.

Since 2016, the Vietnamese Government has responded to the UNiTE Campaign by implementing the “Month of Action for Gender Equality and Prevention and Response to Gender-Based Violence”, which takes place from November 15 to December 15 every year.

The campaign “To Cam with BAC A BANK, TH Group - Unite to end violence against women and girls” was organized to raise awareness among customers and corporate officers and employees about the issue of violence against women and girls, and at the same time, promote practical actions to support victims of violence. There are 12,000 officers and employees of TH Group and BAC A BANK directly and indirectly benefited from the campaign.

With the goal of building a Livelihood Improvement Support Fund, accompanying and helping women who have suffered violence and are in difficult circumstances, for each orange product that customers buy at the 25 TH True mart stores mentioned above, VSF will contribute 630 VND, with an expected sale of more than 400,000 products, equivalent to 300 million VND; for each "Nest Builder" savings book opened by a customer, BAC A BANK will contribute 63,000 VND to the Livelihood Support Fund.

Accordingly, 600 million VND will be contributed to the Support Fund to improve the livelihoods of women who have suffered violence and are in difficult circumstances in Quang Binh district, Ha Giang province. The support fund is interest-free and operates on a revolving basis.

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On December 11, in Nghe An, the seminar "Men take the lead in ending violence against women and girls" took place. With the participation of 200 officers and employees of units under TH Group, the seminar was organized to discuss issues related to gender equality. At the same time, it promoted and inspired officers and employees of TH Group to be pioneers in gender equality and actions to end violence against women and children.