Toyota Corolla Altis 2014 "heats up" the mid-range segment

Two weeks after launching the new generation, the 2014 Corolla Altis model has "heated up" the market with more than 1,200 orders at Toyota dealerships nationwide.

Compared to previous generations, Corolla Altis 2014 has changed dramatically in both interior and exterior design.

According to information from Toyota Vietnam joint venture, the order rate for the 2 versions equipped with 1.8 liter engine accounts for about 80%, the rest is for the highest version 2.0V CVT-i.

A representative of the Japanese car company said that due to the number of orders exceeding the initial forecast, customers who signed contracts at this time will have to wait for delivery of their cars for about a month. Currently, Toyota is closely monitoring market developments to consider adjusting production output if demand for the Corolla Altis continues to increase.

At the time of introduction, Toyota Vietnam set the sales target of Corolla Altis at 600 cars/month.

The surprising point is that the number of customers ordering the high-end 2.0V CVT version is quite high. Even some sales staff at dealers in Hanoi said they were quite surprised when many customers asked to buy this version right after its launch.

The reason why the purchasing power of version 20.V is remarkable is because the selling price has been raised quite high, especially the price gap is no longer too far compared to the "senior" Camry model version 2.0E, after Toyota updated a series of technologies to "push" Corolla Altis almost to a higher segment.

However, as explained by the chief engineer in charge of Corolla design, Mr. Shinichi Yasui, the actual target customers of the two models Camry and Corolla Altis are completely different. While Corolla Altis has a sporty design style aimed at young customers, Camry is aimed at older customers looking for a more luxurious and spacious car.

Previously, on September 23, Toyota Vietnam launched the Corolla Altis 2014 model. Compared to previous generations, the Corolla Altis 2014 has changed both the interior and exterior design, especially the front of the car, the dashboard and the center console.

Up to now, Corolla Altis has always been the best-selling mid-size sedan in the Vietnamese market with cumulative sales reaching over 48,000 units since its first launch in 1998. According to a report by the Vietnam Automobile Manufacturers Association (VAMA), the total number of previous generation Corolla Altis cars sold in the first 9 months of 2014 reached 3,044 units.

It is worth noting that this is the period when the Japanese car company is preparing to launch a new generation, so the purchasing power of the old generation has certainly been affected. Therefore, it is not impossible that the average monthly purchasing power of the Corolla Altis 2014 will skyrocket at the end of this year, possibly even double that of the beginning of the year.

According to VnEconomy