'Sweet fruit' of starting a business on digital platforms
With the explosion of the Internet and social media platforms, many young people have taken advantage of these online tools to create legitimate jobs with steady income. In addition to the opportunity to earn money, they have even successfully built personal brands from their hobbies and passions.
Mother becomes TikToker with millions of followers
For many mothers in Nghe An, the TikTok channel Me Cam Duyen Tran has become a familiar address to learn how to cook weaning foods for children. With more than 1.1 million followers and videos reaching over 10 million views, this is considered one of the most attractive TikTok channels in the "TikTok village" of Nghe An. Few people know that the owner of this page is a 9X with a bold "turn" from the teaching profession.
Learning about this special 9X, it is known that she is Tran Thi Duyen (born in 1995), a daughter of Hung Nguyen land. After graduating from Vinh University in 2018, Duyen worked as an English teacher. At the end of 2020, she used TikTok with the initial purpose of just keeping the lovely moments of her first son during the time he was learning to eat solid foods. Surprisingly, those videos received the attention and sharing of many people. That was the motivation for her to continue making the next videos to share her knowledge and experience about weaning foods for children.
Entering the period when the whole province was affected by the Covid-19 pandemic, Duyen temporarily stopped teaching and focused on building her TikTok channel. And TikTok opened up new opportunities for Duyen as the number of views and followers increased. Since then, reputable brands have gradually cooperated so that Duyen can become a bridge to promote products.
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There are videos that have reached over 10 million views and have spread widely, bringing Duyen tens of millions of dong in income. It is worth mentioning that Duyen came up with the ideas, filmed and edited the videos herself without needing a crew. Perhaps that is why everyone can see the lightness, simplicity and joy in the videos of this mother of two.
From that success, Tran Thi Duyen decided to commit full-time to developing the TikTok channel and communication activities with a fairly high and stable income.
The 4.0 era brings countless new opportunities, in which social networks are a potential land. I believe that young people can completely take advantage of this to pursue their passion and generate income.
However, in the future, jobs related to content creation, technology, and media will become increasingly competitive. Therefore, only creativity and relentless efforts can help us achieve success.
TikToker Tran Thi Duyen
In Nghe An, more and more young people are successful in building TikTok, Facebook and YouTube channels. These are considered "golden lands" for users to "make money". Building channels with rich content such as fashion, cosmetics, lifestyle, cooking, sports... they also play the role of a bridge to help manufacturers promote products and brands.
TikTokers can earn revenue from clicks and purchases from viewers. Or even, based on their influence, they can sell products in the field they built their channel in, thereby generating a steady income. A typical example is Vo Ha Linh (born in 1990), a native of Vinh city, with a TikTok account of over 3.6 million followers. From the success of her channel, she is now an Affiliate Marketer (affiliate marketing with brands) with quite high revenue.
Innovative startups from social media platforms
Opening more than 70 online agents with 230 sales collaborators nationwide is an impressive achievement of Tinh Sang Duong Agricultural Cooperative (Yen Hop commune, Quy Hop district) in the process of building its brand. Every week, the Cooperative regularly broadcasts live via Facebook to sell products, organizes online quizzes or creates videos with special content about the production process with tens of thousands of followers...
Mr. La Van Duy - Director of the Cooperative said that currently, the Cooperative has launched about 30 product lines, of which 5 products meet OCOP standards. To spread these products, the Cooperative has transformed digitally and promoted the communication sector to introduce and promote to consumers.
Along with the quality of the products meeting standards, good communication through social networks has helped to improve product consumption. According to statistics, the highest month had nearly 3,000 products sold, accounting for 70% of the total products consumed. This is considered an important achievement in helping the Cooperative adapt quickly in the digital age.
Another individual who has successfully started an innovative business from a social networking platform is Mr. Nghiem Tien Vien (born in 1990, Vinh City) - Champion of the TechFest 2020 National Startup Competition. He said that after working in a job related to livestreaming (streaming live on Facebook), he researched and created the GoStream software - a professional video livestreaming platform available on the browser.
Later, the company also launched the interactive livestream product GoStudio, with many superior features to serve the following forms: e-commerce, training, meetings, online entertainment and has also achieved many resounding successes.
Recently, he also created an application that helps Facebook users save important addresses related to the use of entertainment, travel, and culinary services that they love. His creative efforts from the social networking platform have helped him affirm his personal value and become a bright spot in the innovation and startup movement of Nghe An province in particular and the whole country in general.
Looking at the whole province, Secretary of the Provincial Youth Union Nguyen Thi Phuong Thuy said that the whole province has more than 1,800 economic models of youth.
In the modern trend, Nghe An youth have had a sharp mind, quickly adapting to the times to start a business on the digital technology platform. In particular, it is undeniable that the effective use of social network features to build brands and consume products. That has gradually become one of the important foundations to promote the strong entrepreneurial spirit of Nghe An youth in the new situation. From here, it has contributed significantly to the development of the whole province's economy, supporting job creation for thousands of local workers.
