The 'sweet fruits' of digital platform entrepreneurship.

Mom becomes TikToker with millions of followers.

For many mothers in Nghe An, the TikTok channel "Mom Cam Duyen Tran" has become a familiar place to learn how to cook baby food. With over 1.1 million followers and videos reaching over 10 million views, it is considered one of the top-rated TikTok channels in Nghe An. Few people know that the owner of this channel is a young woman born in the 1990s who made a bold career shift from being a teacher.

Upon learning more about this remarkable young woman, we discovered she is Tran Thi Duyen (born in 1995), a native of Hung Nguyen district. After graduating from Vinh University in 2018, Duyen worked as an English teacher. In late 2020, she started using TikTok, initially to capture adorable moments of her firstborn son during his weaning period. Surprisingly, these videos garnered significant attention and were widely shared. This motivated her to continue creating videos to share her knowledge and experience on baby weaning foods.

During the period when the entire province was affected by the Covid-19 pandemic, Duyen temporarily stopped teaching and focused on building her TikTok channel. TikTok opened up new opportunities for Duyen as her views and followers steadily increased. From there, reputable brands gradually began collaborating with her, allowing her to become a bridge for promoting their products.

Some of Duyen's videos have garnered over 10 million views and widespread popularity, earning her tens of millions of VND. Remarkably, Duyen comes up with the ideas, films, and edits the videos herself, without needing a crew. Perhaps that's why everyone notices the lighthearted, simple, and cheerful nature of this mother of two's videos.

Building on that success, Tran Thi Duyen decided to dedicate herself full-time to developing TikTok channels and related media activities, earning a relatively high and stable income.

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The 4.0 era brings countless new opportunities, and social media is a promising area. I believe young people can fully utilize this to pursue their passions and generate income.

However, in the future, professions related to content creation, technology, and media will become increasingly competitive. Therefore, only creativity and relentless effort will help us achieve success.

TikToker Tran Thi Duyen

In Nghe An, an increasing number of young people are successfully building TikTok, Facebook, and YouTube channels. These are considered "golden opportunities" for users to "make money." By creating channels with diverse content such as fashion, cosmetics, lifestyle, cooking, sports, etc., they also act as a bridge, helping producers promote their products and brands.

TikTokers can earn revenue from both clicks and purchases from viewers. Alternatively, leveraging their influence, they can even start businesses selling products related to their channel, generating a steady income. A prime example is Vo Ha Linh (born in 1990), a native of Vinh City, with a TikTok account boasting over 3.6 million followers. Thanks to the success of her channel, she is now a successful affiliate marketer, achieving a substantial income.

Innovative startups built on social media platforms.

Opening over 70 online dealerships with 230 sales collaborators nationwide is a remarkable achievement for Tinh Sang Duong Agricultural and Pharmaceutical Cooperative (Yen Hop commune, Quy Hop district) in its brand building process. Every week, the cooperative regularly livestreams on Facebook to sell products, organizes online quizzes, and creates engaging videos about the production process, attracting tens of thousands of followers…

According to Mr. Lá Văn Duy, Director of the Cooperative, the cooperative currently produces about 30 product lines, including 5 products that meet OCOP standards. To promote these products, the Cooperative has undergone digital transformation and intensified its communication efforts to introduce and advertise them to consumers.

Along with high-quality products, effective communication through social media has significantly improved product sales. Statistics show that in the busiest month, nearly 3,000 products were sold, accounting for 70% of total sales. This is considered a crucial achievement in enabling the cooperative to adapt quickly to the digital age.

Another individual who successfully launched an innovative startup based on social media is Mr. Nghiem Tien Vien (born in 1990, Vinh City) - the winner of the TechFest 2020 National Startup Competition. He said that after working in a job related to livestreaming (broadcasting live on Facebook), he researched and developed GoStream software - a professional platform for streaming pre-made videos in a browser.

Later, the company also launched GoStudio, an interactive livestreaming product with many superior features to serve various forms of online commerce, training, meetings, and entertainment, and it has also achieved great success.

Recently, he also created an application that helps Facebook users save important addresses related to their favorite entertainment, travel, and food services. These creative efforts on the social media platform have helped him affirm his value and become a shining example in the innovative startup movement of Nghe An province in particular, and the whole country in general.

Looking at the entire province, the Provincial Youth Union Secretary Nguyen Thi Phuong Thuy said that there are more than 1,800 youth-led economic models across the province.

In the modern era, young people in Nghe An have demonstrated keen thinking and quick adaptation to the times, launching businesses based on digital technology. In particular, the effective use of social media features to build brands and sell products is undeniable. This is gradually becoming one of the important foundations for promoting the strong entrepreneurial spirit of Nghe An's youth in the new situation. From this, it significantly contributes to the economic development of the entire province and helps create jobs for thousands of local workers.