Spring longevity paintings are in high demand

Many people look to buy longevity paintings in early Spring. Photo: Thanh Phuc

Like every year, from the beginning of December, Ms. Trinh Thi Thuan in Dai Dong commune (Thanh Chuong) has imported goods.longevity paintings and bannersto sell, but this year, she only dared to buy a small quantity on the 25th of Tet. Ms. Thuan said: "We have to wait until near Tet to see how the epidemic situation is, whether we can organize a longevity celebration or not, before we dare to buy the goods. This year, the quantity of imported goods is only 1/3 compared to previous years."

Similarly, due to concerns about the epidemic, Ms. Duong Tuyet Oanh, owner of a dealer specializing in selling Longevity paintings and banners in Do Luong town, only imported a limited amount of goods.

Many shop owners said that due to limited import quantity, on the second day of Tet, the Longevity character items were already scarce. Photo: Thanh Phuc

Ms. Oanh said that in previous years, she imported thousands of longevity paintings to supply to customers in communes, towns and Thanh Chuong area, but this year, many places stopped selling. On the other hand, due to the high price of longevity paintings, they only took a small number to retail at the store.

Despite the epidemic, but withtradition of "respecting the elderly and wishing them a long life"Therefore, the organization of longevity celebrations for the elderly within the family is still maintained. Mr. Tran Tu Hai in Dai Dong commune (Thanh Chuong) said: "This year, the family has 7 elderly people aged 70-80-90, the families still hold longevity celebrations, so the clan still organizes celebrations."

Despite the impact of the Covid-19 epidemic, the Spring longevity celebration within the family is still held. Photo: Thanh Phuc

The number of elderly people is increasing, purchasing power is increasing, but because stores are limiting imports, longevity paintings and banners are in short supply. By the afternoon of the second day of Tet, many stores had sold out of longevity paintings.

Ms. Tran Thi Huong, owner of a shop selling longevity characters in Dung town (Thanh Chuong) said: “This year, the number of elderly people reaching the age of longevity celebration in the area and neighboring localities is quite large. Although there is no grand celebration, almost every family whose parents are old informs the locality and relatives, so everyone still goes to celebrate. Longevity paintings are still chosen by many people as gifts for the elderly. Due to not being able to predict the purchasing power and limited imports, longevity paintings and banners are already out of stock on the second day of the festival.”

Prices of longevity paintings have increased sharply compared to previous years. Photo: Thanh Phuc

A survey at longevity painting dealers shows that this year the prices of longevity paintings and banners have increased sharply from 30,000 to 150,000 VND/painting compared to Tet 2020, and longevity products are not as diverse as previous years. Accordingly, each longevity painting made of lacquer, mother-of-pearl, mirror, velvet, silk costs from 150,000 to 500,000 VND; while those made of copper and wood cost from 800,000 VND to millions of VND...