The half-face makeup trend is taking Instagram by storm.

The half-face makeup trend was started by beauty blogger Nikkie and quickly became a sensation on Instagram.

The hashtag #ThePowerofMakeup quickly became a trending keyword.

The message conveyed by this trend is, "Women wear makeup for no one but themselves."

The girls shared selfies showing half their faces with makeup and the other half without, asking netizens to vote on which side looked better.

This trend quickly spread because it encouraged women to be confident in themselves, even if they weren't perfect.

Many girls overuse makeup daily, leading to many awkward situations, such as boyfriends cutting off contact after seeing their girlfriends' bare faces...

...or there was even a husband who demanded a divorce right after their wedding night because his wife had removed her makeup.

Undeniably, makeup makes women look and feel much more beautiful and confident.

However, makeup is merely a tool to enhance a woman's beauty, not a mask to conceal her true appearance.

Using cosmetics appropriately is something every woman should know.