Beijing Auto Show 2014: Cars for the wealthy dominate.
The 2014 Beijing Auto Show officially opened yesterday, April 21st. This year's exhibition showcases over 1000 car models, including 118 of the latest models from foreign car manufacturers.
With the rapid growth of the Chinese automotive market, especially since China surpassed the US as the world's largest car market in 2009, the Beijing Auto Show has increasingly attracted the attention of car manufacturers. It also provides an opportunity for renowned car brands to showcase their latest models.
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| Volkswagen Golf R 400 concept car |
To meet the rapidly changing consumer trends in the Chinese market, many car manufacturers, such as the French brands Peugeot and Citroën, are targeting the middle-class market, primarily young professionals and civil servants living in urban areas.
Meanwhile, Japanese luxury car manufacturers like Nissan and Toyota are competing in the high-end luxury car market for the wealthy.
Chinese businessman Zhang Ping said: "In recent years, China's economy has developed very rapidly, leading to a rapid growth in the luxury car market. Owners of large corporations, businesses, and high-ranking leaders all like to own an SUV. Compared to BMW, I think this car is quite good."
Besides Peugeot, Citroen, and Lexus, a host of other major global automakers such as Mercedes-Benz, BMW, Lamborghini, Toyota, Honda, and Citroen are also participating in this year's China Auto Show. The exhibition, running from April 21st to 29th, is expected to attract 120,000 visitors daily.
According to VTV.online



