Reputable management and operations: The secret to success of giant tourism projects
(Baonghean.vn) - Tourism real estate projects are booming in Vietnam, along with the emergence of more and more reputable management and operation units. Among them, there are Vietnamese brands such as Crystal Bay Hospitality that have achieved 90% room occupancy at the 5-star resorts they manage.
Resorts "stay out" of low season
Alena (Nga) and her husband and 4-year-old daughter started their vacation at Cam Ranh Riviera Beach Resort & Spa under the guidance of a team of cheerful cheerleaders. A series of activities throughout the day including water exercises, Yoga, Zumba were held at the swimming pool and beach. “Everywhere in the resort is filled with excited laughter and exciting music,” Alena excitedly said.
For younger guests, there is an indoor and outdoor play area where they can draw, color, watch cartoons, and dance with animators. Professional staff will look after and babysit the children while parents relax and enjoy time together.
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| Experience is the secret to attracting tourists. |
30 minutes drive from Nha Trang city and 20 minutes drive from Cam Ranh international airport, surrounded by green space of beautiful tropical gardens and long stretch of turquoise coastline, Cam Ranh Riviera Beach Resort & Spa (Riviera) is the top favorite resort of Russian tourists to Vietnam with room occupancy rate always at 90% or more.
This luxury resort “stays out” of the low tourist season - a period that most hotels and resorts are tired of. Riviera is also a destination with an impressive 30% return rate of Russian guests.
The management and operation unit that makes Rivera successful is Crystal Bay Hospitality, a tourism real estate management and operation brand belonging to the complete ecosystem of Crystal Bay Group.The Sailing Bay Mui Ne, another famous resort managed by Crystal Bay Hospitality, also achieved a room occupancy rate of over 80%.
Crystal Bay Hospitality has achieved the above impressive results thanks to its parent group Crystal Bay, which has a solid ecosystem in the tourism sector with two complementary directions: providing tourism services and investing in tourism development.
In 2018, Crystal Bay brought 360,000 Russian visitors to Vietnam, accounting for 60% of the Russian tourist market. These visitors used 4.3 million rooms/nights in hotels and resorts across Nha Trang, Ninh Thuan, Binh Thuan, and Phu Quoc. By November 2019, Crystal Bay, through the activities of its member companies, had welcomed nearly 400,000 international visitors, with two key markets being Russia and South Korea.
This is a great support platform from the parent corporation for Crystal Bay Hospitality. With the advantage of proactively controlling the demand for guest flow, the projects that this management unit operates all have very high room occupancy rates, even standing outside the ups and downs of the general market.
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| The success of Riviera proves the importance of operations and maintenance. |
In the near future, Crystal Bay Hospitality will take over many other projects, including the SunBay Park Cam Ranh resort with more than 500 rooms and villas at the end of this year. In addition, Crystal Bay Hospitality is also the official operator of the SunBay Park Hotel & Resort Phan Rang and Sailing Bay Ninh Chu beach resort-entertainment complexes in Phan Rang - Thap Cham City, Ninh Thuan...
Manager's reputation creates great advantages for tourism real estate projects
According to Mr. Mauro Gasparotti - Director of Savills Hotel Asia - Pacific, one of the factors that determines the success of a tourism real estate product is the reputation of the manager. Mr. Mauro Gasparotti believes that this is an advantage that investors need to consider when transferring capital, to ensure long-term profits. It is not necessarily about choosing the most prestigious or famous brand, but the most suitable brand for the project with negotiated commercial terms and reasonable structure.
“The key criteria for a successful tourism project is sustainable investment and long-term exploitation. To do this, the investor must understand tourism to manage and operate, understand the world's tourism real estate investment trends, and grasp the needs of domestic and foreign tourists.”
In fact, management and operation brands that understand tourism trends and tourist psychology bring impressive success to the project, thereby helping investors fulfill their commitments. Crystal Bay Hospitality with Cam Ranh Riviera Beach Resort & Spa is a proof.
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| Projects like Sailing Bay Ninh Chu will extend the success of Crystal Bay Hospitality. |
Inheriting more than 20 years of travel experience from its parent group, Crystal Bay Hospitality understands and turns the wishes of tourists from many countries into reality through a series of flexible services and products. For Russian tourists who prefer on-site relaxation and entertainment, services designed specifically for each age group are provided right at the accommodation area. For Asian tourists, shopping trips, city tours... Crystal Bay Hospitality's All-inclusive package service helps customers enjoy their vacation with peace of mind without incurring any additional costs...
Sailing Bay Ninh Chu - the ApartHotel model project of Crystal Bay Group was started in the center of Ninh Chu national tourist area (Ninh Hai, Ninh Thuan). The project dedicates up to 81.5% of the area to 101 large-scale facilities and landscapes. In the design of a sail-shaped sail, Sailing Bay Ninh Chu is a symbol of prosperity of this land. The project is managed and operated by Crystal Bay Hospitality. For more information, please refer to:http://sailingbayninhchu.com/
