A national fair is deserted.

Gathering 250 booths displaying products of typical domestic and regional enterprises, but in the past 3 days, the 2017 Typical Rural Industrial Products Exhibition Fair was deserted like a temple… Ba Danh.

The 2017 Rural Industrial Fair and Exhibition was held from September 20-24 at the National Exhibition Center for Architecture and Construction Planning (Nam Tu Liem District, Hanoi). However, according to the feedback from businesses participating in the fair, few people came to visit the fair and booths.

On September 22, although considered the main time, the entire area of ​​hundreds of square meters of the fair was deserted. The booths opened at 9am, and only a few visitors came in at 10am.

A representative of a handicraft horn production facility in Ha Nam said: "The fair was too quiet. On top of that, they closed the fair at 6 p.m. and told us to go home. This is not as good as a program held in the province."

The staff at the Coffee from Da Lat booth said that in the past few days, the number of visitors to the booth was only a dozen or so. With so few customers, the staff sat looking at each other. Some businesses even closed their booths due to the lack of customers, even though the fair still had more than a day to go.

It was almost noon when a few visitors came to visit.

According to observations, the fair attracted a wide variety of goods, from handicrafts, consumer goods, local specialties, etc., and was presented quite attractively. However, for some reason, it did not attract the attention of the people.

A representative of Dasavi Vietnamese Specialty Sauce Company (headquartered in Cam Ranh City, Khanh Hoa) expressed: “The fair was costly in terms of costs, human resources, and travel time, but it disappointed me. A national program that was unprofessional and unattractive.”

With no customers, some businesses have "given up the game" very early.

According to this person, the reason why the fair is not popular is due to poor organization such as: few communication activities, lack of supporting programs to attract people to participate. "Normally, fairs will organize music and variety shows in addition to the exhibition area, but here they close the door at 6 pm. In addition, the lighting system is not designed. The entire fair area only has a few lights, if someone stands outside the gate, they cannot know what event is taking place inside," she said.

According to research, the 2017 Typical Rural Industrial Products Exhibition Fair was organized with a scale of 250 booths in the fair area and an exhibition area of ​​500 m2, which is a place to display and introduce information, images, and products that have been granted certificates of typical information technology products at the regional and national levels. The fair was organized under the direction of the Ministry of Industry and Trade, the Department of Local Industry, the Center for Industrial Promotion and Industrial Development Consulting 1 in coordination with Bac Ha Trade and Communications Group Joint Stock Company.

On the afternoon of September 22, through discussion, a representative of Bac Ha Trade and Media Corporation explained that before the fair took place, they had organized communication activities on VOV Traffic and the national television station. "We have no idea why guests did not come," he said.

According to Thanh Nien