The rich, heartwarming taste of beer brightens up Tet in Central Vietnam.

30 years - a journey of deep and heartfelt connection.

As a brand originating from the warm and hospitable Central Vietnam, Huda has built and maintained a strong connection with this land throughout its nearly three decades of development. Through diverse and unique cultural activities, the brand has brought new and exciting experiences to the lives of the people of its homeland. One of the milestones in this journey is its role as a Platinum sponsor for the Hue Festival – an international-level cultural and tourism event.

HudaWe are proud to join hands with Hue Festival to further revitalize and sustain the enduring cultural treasures that stand the test of time.

In 2019 alone, Huda consistently won the hearts of millions of consumers with its unique ideas, showcasing immense pride and a deep understanding of the lives of the people in this region. In June, the brand launched the "Huda Loves Central Vietnam" can collection with a very special design, creatively depicting the images of 8 famous landmarks characteristic of 8 provinces in Central Vietnam.

The beauty of Central Vietnam is showcased through the limited edition product line "Huda Loves Central Vietnam"."

Following this, Huda enlivened the spiritual life of people in Central Vietnam with the return of the music talent search competition "Huda Central's Top Talent 2019" for the fourth time. With innovative content but still drawing inspiration from their homeland, the program once again rekindled love for their country and homeland in the hearts of every citizen through songs and melodies; while simultaneously affirming the talent of a young generation full of dreams, enthusiasm, and passion from this land.

The 4th season of the "Central Vietnam Music Talent Search" competition evokes pride in the homeland with the theme "When Central Vietnam sings as one."

As the Grand Finale of the Central Vietnam music talent competition concluded, the Huda beer brand launched its New Year's campaign for the Year of the Rat with the theme "One Beer, a Myriad of Tet Colors." Inspired by the unique traditions of the Central Vietnamese festivals, the campaign featured an impressive Tet commercial, followed by a series of grand and elaborate events in four provinces and cities: Quang Binh (December 27th), Da Nang (December 29th, 2019), Nghe An (January 3rd, 2020), and Hue (January 5th, 2020).

With this series of events, Huda aims to refresh the traditional Tet (Lunar New Year) experience in Central Vietnam while preserving the vibrant atmosphere of the festivals. This novelty is recreated within a giant Huda beer can model placed at the center of each event, featuring vivid and clear 3D images simulating characteristic festivals such as Bài Chòi (a traditional folk game), boat racing, wrestling, etc.

Intermingling with traditional values ​​is a modern, exciting atmosphere created by the vibrant music stage, featuring leading young artists such as Soobin Hoang Son, ST, DJ Minh Tri… along with talented contestants from Huda Central's Top Talent 2019.

Continue building beautiful connections with your homeland.

Beyond its impressive and colorful entertainment activities, the Huda beer brand also demonstrates deep concern for families in special circumstances as the New Year approaches. For many years, Huda has maintained and expanded its Tet gift-giving activities with the hope that all people in Central Vietnam can enjoy a warm and prosperous Tet holiday.

Representatives from the Huda beer brand met with people in Central Vietnam and presented them with Tet (Lunar New Year) gifts.

As the Lunar New Year of the Rat 2020 approaches, Huda continues its journey of spreading warmth and kindness with 8,000 Tet gifts distributed to thousands of families across 9 central provinces, from Thanh Hoa to Quang Ngai, as a way of greeting and wishing them a more prosperous and brighter new year.

Having been involved for a long time, the Huda beer brand continues to demonstrate its sincere and unwavering commitment to Central Vietnam through every activity dedicated to its homeland. For the Lunar New Year of the Rat, marking nearly 30 years of partnership, choosing traditional festivals as inspiration is the brand's way of expressing gratitude to this land of millennia-old cultural heritage.

For nearly three decades, the Huda beer brand has been involved in many meaningful activities in Central Vietnam, enriching the spiritual lives of the local people. To welcome the Lunar New Year 2020 (Year of the Rat), Huda also contributed to spreading the spirit of mutual support and compassion by donating 8,000 Tet (Lunar New Year) gifts to families in need across nine provinces in Central Vietnam, from Thanh Hoa to Quang Ngai. In addition, Huda organized its biggest music event of the year in four provinces: Quang Binh, Da Nang, Nghe An, and Hue, along with a series of attractive activities inspired by major Tet festivals in Central Vietnam.