The strong taste of beer brings a new look to Tet in Central Vietnam

30 years - a journey of "deep affection"

As a brand originating from the affectionate Central region, during nearly 3 decades of development, Huda has built and maintained a strong connection with this land. Through many diverse and unique cultural activities, this brand has brought new and interesting experiences to the lives of the people of the homeland. One of the milestones on that journey is the role of Platinum sponsor for Hue Festival - an international cultural and tourism event.

HudaProud to join hands with Hue Festival to add lasting vitality to the cultural quintessence that lasts through time.

In 2019 alone, Huda has continuously won the hearts of millions of consumers with unique ideas, expressing great pride and deep understanding of the lives of the people here. In June, this brand launched the "Huda loves Central Vietnam" can set with an extremely special design, creatively depicting the images of 8 famous landmarks, typical of 8 provinces and cities in the Central region.

The beauty of Central Vietnam is expressed through the limited product set "Huda loves Central Vietnam"”.

Immediately after that, Huda made the spiritual life of the Central people more vibrant with the 4th return of the musical talent search playground "Huda Central's Top Talent 2019". With innovations in content but still choosing the homeland as inspiration, the program once again aroused the love for the homeland and country in the hearts of each person through lyrics and singing; at the same time affirming the talent of a young generation full of dreams, enthusiasm and passion for this land.

The 4th season of the "Central Vietnam's Music Talent Search" contest arouses pride in the homeland with the theme "When the Central region unites with one voice".

As the Final Night of the competition for Central region music talents came to an end, the Huda beer brand launched a campaign to welcome the New Year of the Rat with the theme "One beer, many colors of Tet". Inspired by the identity of the festivals bearing the unique mark of the Central region, the campaign launched an impressive Tet advertising film, followed by a series of grand and elaborate events in 4 provinces and cities: Quang Binh (December 27), Da Nang (December 29, 2019), Nghe An (January 3, 2020) and Hue (January 5, 2020).

With this series of events, Huda hopes to refresh the traditional Tet experience of the Central region while still preserving the atmosphere of the festivals imbued with identity. That freshness is recreated by Huda inside the giant Huda beer can model placed at the center of each event, with 3D images vividly and clearly simulating typical festivals such as bai choi, boat racing, wrestling...

Intertwined with traditional values ​​is the modern, exciting atmosphere created by the vibrant music stage, featuring today's leading young artists such as Soobin Hoang Son, ST, DJ Minh Tri... and talented contestants from Huda Central's Top Talent 2019.

Continue writing beautiful connections with the homeland

Not only are the entertainment activities impressive and colorful, the Huda beer brand also shows its deep concern for families in special circumstances on the occasion of the approaching New Year. For many years now, the Tet gift-giving activity has been maintained by Huda and has been expanding in scale with the hope that all people in the Central region can enjoy a warm and prosperous Tet.

Huda beer brand representatives met with people in the Central region and presented Tet gifts.

As the Spring of Canh Ty 2020 is approaching, Huda continues its journey of spreading warmth and affection with 8,000 Tet gifts given to thousands of families across 9 Central provinces, from Thanh Hoa to Quang Ngai, as a greeting and wishes for a more prosperous and brighter new year.

After a long journey of attachment, the Huda beer brand has still proven its sincere and steadfast heart towards the Central region in every activity for the homeland. With the new year of Canh Ty, a Tet marking nearly 30 years of companionship, choosing traditional festivals as inspiration is the way the brand "deeply" wants to show gratitude to the land of thousands of years of cultural identity.

During nearly 3 decades of association with the Central region, Huda beer brand has carried out many meaningful activities, contributing to enriching the spiritual life of the people here. Welcoming the New Year of the Rat 2020, Huda also contributed to spreading the spirit of mutual love and support through the activity of giving 8,000 Tet gifts to families in special circumstances across 9 provinces and cities in the Central region from Thanh Hoa to Quang Ngai. In addition, Huda organized the largest music event series of the year, in 4 provinces and cities of Quang Binh, Da Nang, Nghe An and Hue, along with a series of attractive activities inspired by major Tet festivals in the Central region.