Why Victoria Beckham conquered the world fashion village

A methodical branding strategy and a sophisticated, minimalist style are the factors that help Ms. Becks succeed.

Making a name for yourself and having a place in the modern fashion world is not easy, especially when faced with competition from established brands. But Victoria Beckham is someone who can do the unexpected.

Not only the magazineManagement TodayNamed "Most Successful Entrepreneur" in 2014, the mother of four was also awarded two British Fashion Awards (BFA), a nomination for "Designer of the Year" in 2015 and was included in the Top Most Influential Women of 2015.On the sheetTelegraphVictoria Beckham is hailed as a rare "amateur" success in the fashion industry.

Designer, fashion icon Victoria Beckham.

The secret to the former Spice Girls singer's success has been dissected by many newspapers and magazines. A well-planned development plan and a unique design style are considered key.

After leaving her once-popular band, Victoria turned to fashion. Initially, she licensed her own line of high-end denim and eyewear to evoke her former style brilliance. Soon, the mother of four and her team realized that a more careful and nuanced approach was needed to break into the high-fashion world and make an impact.

Victoria Beckham's new jeans line, in collaboration with Rock & Republic, attracted the attention of fashion editors and was praised for its quality. Next, she chose handbags to develop, and as a result, fashionistas began to take notice. When Ms. Beckham presented her first denim collection of just 10 designs in New York in 2007, experts and fashionistas could no longer ignore it.

Success continues, vWith dozens of designs each season, Ms. Beckham has now pocketed 60 million pounds - an impressive figure that many newcomers to the fashion world desire. In 2015, the total assets of Victoria Beckham's family reached 470 million pounds, more than the Queen of England.

Vic's designs are simple, elegant and luxurious, and can be worn in any situation.

The brand’s dresses are simple, produced in limited quantities and quickly sell out. Consumers want more, which has helped the brand grow to its current two product lines and two collections a year. Experts attribute this success to Vic’s minimalist design direction, which is based on the designer’s own personal style.

It is easy to see the unique mark of the designer born in 1974 in the collections: tending towards minimalist but sophisticated shapes on high-quality materials, harmoniously coordinated monochrome colors, seemingly faint but highly applicable. Many details in Ms. Beck's designs have become a fashion "fever" such as wrapped belts, long sleeveless vests or low-waist dresses... The cuts and shapes of Vic's outfits are suitable for most body types and sizes. This explains why Victoria Beckham's clothes are often present on the streets, loved by many stars such as Oprah Winfrey, Miranda Kerr, Kim Kardashian...

Without any formal training in fashion, one of Vic's "hidden abilities" is the humility to listen and learn.

Victoria once shared with the Telegraph: "I don't think there's anything wrong with the negative comments people make about me. I use them to learn and improve myself, not to expect people to flatter me."

After the first two "inexperienced" seasons, experts witnessed a positive change in Vic's designs. From tight-fitting silhouettes only for slim people, they changed to loose-fitting outfits suitable for all body types, but without losing the minimalist and sophisticated principles. Most recently, the person who always worships high heels like Vic introduced flat shoes with simple and feminine prints in the Spring Summer 2015 collection, to meet the comfort and convenience needs of fashionistas.

Besides, the brand's success is also due to the PR method. British fashion iconRelying on celebrity image and powerful relationships as a launching pad. The attention of the media in general and paparazzi in particular to Victoria and the Beck family is an effective way of advertising.

CAs long as Ms. Beck actively wears clothes designed by herself from events to the street, the paparazzi will indirectly promote the brand. A large number of fans are also willing to spend money to look like their idol. Not to mention that Vic's close friends such as Katie Holmes, Eva Longoria, Gwyneth Paltrow... also actively wear clothes designed by their friends, giving the products the opportunity to be spread across the newspapers.

Many world stars love Vic's clothes such as icons Olivia Palermo, Anna Kendrick, Michelle Williams, Miranda Kerr...

However, Victoria could not have achieved this success alone. It was the help of a team of skilled professionals and her family.The Beckham family members are very supportive of her career development. For example, at the opening of her first store in London, while Victoria was busy with her role as Ambassador for UNICEF, her husband Beckham and eldest son Brooklyn took her place to host the event to have a successful opening day.

Victoria Beckham's empire now employs 150 people across studios and a three-story store on Dove Street, Mayfair, London, and an office in New York. A new store will open in Hong Kong in 2016. Last year, Beckham launched a second, more affordable line called Victoria Victoria Beckham (VVB) at New York Fashion Week.

The fact that the Beckhams sat at the same table with two important figures in the fashion world, Chanel designer Karl Lagerfeld and Vogue editor-in-chief Anna Wintour, showed the influence of Victoria in the fashion world today. Victoria Beckham has stepped out of the shadow of the world's most famous soccer player's wife and the image of the singer Posh Spice in the past to affirm herself as one of the most successful designers in the world.

According to VNE