Vietnam is about to announce World Cup copyright?
While countries in the Southeast Asian region have announced the copyright of the 2018 World Cup, Vietnam is still hiding the story of a high price that has not been negotiated yet.
Each country has its own circumstances, habits and business style, so it is not surprising that every World Cup season, Vietnam is one of the countries that has the latest copyright.
However, according to the business community and the broadcasters who have had the World Cup copyright, the delay also has its own advantages, if not to say it is intentional, because "the scarcer the goods, the higher the price". And the "high" here is the price negotiation between the seller and the buyer (of course, there are also other parts of the sale). In addition, there is also the "high" advertising price for each spot in the 89th minute of the copyright being announced.
How do Thailand, Singapore, and Laos buy copyright?
According to the informationBangkok Postposted, Thai people will be able to watch the 2018 World Cup for free when 9 businesses in this country join hands to spend 1.4 billion baht (more than 1,000 billion VND) to buy the television rights to broadcast the 2018 World Cup on TrueVisions and Amarin TV channels and the Thai military's channel 5 can also rebroadcast.
Among the nine companies are King Power Group (owner of Leicester City) and Carabao Dang (sponsor of the English football league). The nine companies will collect advertising revenue based on a percentage of capital.
As for Singapore, three major media units, Singtel, StarHub and Mediacorp, joined hands to contribute 25 million Singapore dollars (more than 427 billion VND) to obtain the rights to broadcast the 2018 World Cup.
Unlike Thailand, where fans can watch the World Cup for free, Singaporean audiences will be able to watch nine matches for free, including the opening match, five group stage matches, the semi-finals and the final.
Those who want to watch all the matches of the 2018 World Cup must buy a prepaid package for 70 USD (after May 22, this package will increase to 83 USD).
What surprised many Vietnamese fans was that Laos had also had the copyright for the 2018 World Cup for quite a while, and it was also brought back by businesses cooperating with the station.
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| Vietnamese fans will receive the good news of having the World Cup copyright the latest among 11 Southeast Asian countries. Photo: GETTY IMAGES |
Vietnam will announce at the 89th minute?
In Vietnam, the issue of television copyright for the 2018 World Cup has not been resolved as broadcasters consider the fees offered by partners to be too high, although industry insiders firmly say: "There will be a way, the problem is how to buy, how to negotiate and even set the price" (!?).
Commentator Quang Huy of VTC Digital Television shared the World Cup television copyright to encourage and reassure fans who have recently seen countries in the region have it but Vietnam has not announced it yet as follows:
“The 2018 World Cup is about to take place, but I think the Vietnamese negotiating unit has nothing to rush into because the one who has the goods is the unit that holds the television copyright for the 2018 World Cup, and if they can’t sell them, they will worry. The price is high and there will be tense negotiations, but I believe that when the 2018 World Cup takes place, Vietnamese fans will be able to watch it, there is nothing to worry about. At the 89th minute, the Vietnamese side will announce it, and whenever the goods at the 89th minute are released, they will be rare and unique goods…”.
Obviously, only VTV has enough potential and “system” to buy from the supplier Infront Sports & Media. With strong “force” and “collection force”, VTV will certainly have to calculate and negotiate to get the copyright in the most profitable way.
It is not possible to follow the example of Thailand, Singapore, Laos or Cambodia because the Vietnamese television system has different characteristics, but it is completely possible to say that Vietnam does not have the copyright of the World Cup.
Vietnam certainly cannot be the only country in Southeast Asia without the World Cup copyright. The question is when it will be announced. It could happen this week, or ideally in early June, the month of the World Cup.
