VINAMILK announces new brand identity
(Baonghean.vn) - Vietnam Dairy Products Joint Stock Company (Vinamilk) officially announced its new brand identity. After 47 years of continuous efforts, Vinamilk is gradually becoming a leading food company, continuing to expand its core "care" mission to better suit the new development stage.
Elevating the brand with a new strategy and positioning, the brand identity clearly shows Vinamilk's "bold, determined, always be yourself" personality and embodies the youthful and aspirational energy of the Vietnamese people.
For decades, Vinamilk brand has cared for nutrition and health for many generations and become a symbol of resilience and development. Vinamilk started from zero, overcoming all barriers with the spirit of doing it at all costs, to bring the best nutrition to everyone, every home.
From the first infant formula factory restored with pure Vietnamese technical capacity in 1989, to the pioneering carbon-neutral farm and factory in ASEAN. From the first Dielac formula researched to suit the physical condition of Vietnamese children, to a portfolio of more than 200 products for all ages. Vinamilk aims at consumers with all its determination, so that each product is a promise - that you can take good care of yourself and your loved ones. This is also a proud and inspiring journey of a Vietnamese milk brand reaching a significant position in the world milk industry, with a billion-dollar value and great potential.
Share about this strategy,Ms. Mai Kieu Lien, General Director of Vinamilk, said:“The repositioning effort marks our first step to modernize the experience and create momentum for the future. Vinamilk has been taking care of every Vietnamese person for many years, and will continue to expand this mission to improve the quality of life for everyone through the best food products.”
Brand identity innovation and upgrade usher in new steps
The identity system was implemented methodically and with careful investment, the result of a long year of preparation by leading experts and consultants on strategy and branding in Vietnam and internationally at world-class level.
Creative Director Megan Bowker - currently Creative Director of Vinamilk, will be responsible for implementing the brand identity project in the coming time. In addition, there is Duy Dao - Creative Director of Studio DUY, in collaboration with brand strategy expert Karrin Fyhrie of Sovereign Objects.
Vinamilk's new design language is a delicate balance of the brand's core aspects: traditional values with new developments, and Vietnamese heritage with global aspirations.
Vinamilk's new logo has been updated from an emblem to a wordmark. The word "Vinamilk" is written in a strong, free handwriting. The overall logo is simple, bold, impressive, and carries the "always be yourself" identity, like the new spirit of the brand. The smile on the dot of the letter "i" enhances the sense of familiarity of a brand that cares for the Vietnamese spirit and stature. The image of a drop of milk at the belly of the letter "a" in Vinamilk, along with the words "Est 1976", reminds us of the values that have made Vinamilk's position in the hearts of consumers over time.
The two main colors “Brilliant Green” and “Sweet Cream” are both familiar and strange, leaving a deep visual impression, blending with the tropical color palette inspired by the rich culinary culture that spans across Vietnam.
Most notably, in this appearance, Vinamilk introduces 3 specially designed fonts, a system of patterns, and a library of hand-drawn illustrations, opening up a world filled with Vietnamese vitality, from the corners of the city to delicious dishes or colorful gift baskets. The exclusively created designs will help Vinamilk express its story and message in a true and consistent way, in an era where artificial intelligence is "dominating" with countless computer-generated images.
The new identity will be continuously updated across the entire Vinamilk system, including the website, online sales channels, retail points, store systems, and brand publications on product packaging and at all touch points, starting from July 2023.
Keeping pace with the times, Vinamilk wants to continue its core values and take better care of people and the whole society.“The Vinamilk team and I are always ready to rethink everything we know and explore new ways of doing things. Only then will the Vinamilk brand truly last, reflecting the energy, passion and potential of the Vietnamese people. The next stage is opening up so that each Vinamilk product can continue to accompany you and your loved ones.”Ms. Mai Kieu Lien shared more.
Learn more about Vinamilk's new brand identity athttps://www.vinamilk.com.vn/vi...
| “Greening” social networks with “Brilliant Green and Sweet Milk Cream”After Vinamilk officially announced its new logo and brand identity on July 6, the brand recently introduced a tool that allows users to create avatars with their own names in the style of the Vinamilk logo. This trend is "covering" social networks just a few days after its launch (experience athttps://est1976.vinamilk.com.v...) |
