Vinamilk spreads the message of sustainable development to consumers through each milk carton.
PV•November 20, 2024 09:30
In just 2 days of the Green Vietnam festival, more than 11,000 milk cartons were brought to Vinamilk's experience area for recycling; participants received nearly 600 green gifts, 200 potted plants and 30 farm tour tickets donated by Vinamilk.
Fold the milk carton, open green consciousness
“Vinamilk’s experience area is one of the destinations that attracts a lot of visitors during the 2-day Green Vietnam festival. In addition to information on sustainable development, the company has brought green messages to consumers, especially young people, through interesting and attractive activities such as: planting trees by yourself, exchanging boxes, giving away tickets to the farm…”, shared a representative of the Organizing Committee.
Vinamilk had a bumper harvest with more than 11,000 beverage containers of all kinds brought in for collection and recycling; thereby showing the attractiveness of the program "Pretty Recycled Containers" that the company is promoting to encourage consumers to "live green".
“In just the first morning of the festival, more than 3,000 boxes were brought; many students and children participated. Some brought nearly a hundred boxes. Talking to them further, we were very happy to see that the awareness of recycling and environmental protection of young people and children is very good and spreads to adults who also participate” – the business representative shared.
In particular, Vinamilk gave away many “huge” gifts to participants, including tickets to visit Vinamilk Green Farm. 30 tickets were given away instead of 20 as originally planned, as this activity received support from more than 200 participants.
Sharing the reason for participating in this activity, Ms. Tran Thi Thu Cuc (Go Vap District, Ho Chi Minh City) said: “My children and I love trees, Vinamilk's experience area is a very suitable playground to teach children lessons about planting trees and recycling products to protect the environment. My children are also very excited about the farm tour, because they are very curious about what the Vinamilk dairy cows' living quarters will be like.”
As one of the special customers who brought nearly 400 beverage cartons, Le Thi Ngoc Binh, a student at Hong Bang International University (HCMC), shared another reason for participating in the activity: “I hope that the journey of recycling milk cartons will continue, so that they can become useful items. Coming here, I was surprised to learn that only 26 cartons can make a flower pot, or more than 150 cartons can be recycled into a notebook…”.
The details that make visitors surprised and interesting are: decorative items such as green potted plants are all recycled, or the whole area is made by Vinamilk from environmentally friendly materials; the material panels are recycled from 22,000 milk cartons, all calculated and measured to maximize use for other events, limiting waste to the environment...
Encouraging green consumption, "friendly" the Net Zero theme
In addition to activities themed on recycling, reuse, and encouraging sustainable consumption, Vinamilk hopes that the experiential activities will help many young people get closer to products with “green” elements and concepts such as Net Zero to join hands in action for the environment. This is also the general message that Vinamilk wants to convey through the theme of the experiential area: “Do the unthinkable, for a green Vietnam”.
Vinamilk has shared with the community the journey of Green Farm milk boxes by experiencing on-site, learning about milk vacuum technology, or green practices at factories and farms, helping to reduce emissions and move towards carbon neutrality.
When participating in Vinamilk's activities, children can easily visualize through examples such as the amount of carbon neutrality at Green Farm equivalent to 30,000 football fields covered with trees, or the renewable energy here is equivalent to the amount of electricity for 2 round-trip tram trips from Earth to the Moon.
Mr. Do Thanh Tuan - Director of External Relations of Vinamilk (second from right) introduced to delegates about Vinamilk's plans to reach Net Zero by 2050. Specifically, solutions on technology to reduce emissions, save resources, use green energy and simultaneously plant forests to absorb carbon... Initially, these practices have helped Vinamilk have carbon-neutral farms and factories according to the internationally recognized PAS 2060:2014 standard.
Programme“The beautiful shell is reborn"is still being deployed by Vinamilk in stores in Ho Chi Minh City and Hanoi. Customers can participate in exchanging drink boxes after use to receive green gifts from the business. Detailshere.
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