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Vinamilk 'rocks it out' with 50,000 spectators at V-Concert & V-Fest

PV • August 13, 2025 16:54

Amidst the top-notch music and vibrant colors, Vinamilk’s booth became a highlight that no attendee would want to miss. From interesting interactive activities to tens of thousands of products given away, the national brand brought a joyful and energetic experience to V-Concert & V-Fest, contributing to creating a memorable weekend for tens of thousands of attendees.

From early afternoon, when the sun was still harsh, Vinamilk's booth quickly became the first stop for many attendees. With a space designed to be eye-catching, friendly and filled with bright green, Vinamilk brought a comfortable and close feeling, ready for the journey to connect tens of thousands of hearts that love music and a healthy lifestyle.

ẢNH 2 — Guests who come early can enjoy a series of cool drinks from Vinamilk: from smooth gelato ice cream, extremely refreshing HAYDAY carbonated kombucha tea, rich and fatty 9-seed milk, to smooth Green Farm yogurt with a hint of floral scent...

ẢNH 3 — As the afternoon wore on, the "heat" at Vinamilk's booth increased as tens of thousands of spectators poured in.

ẢNH 4 — V-Concert and V-Fest are two high-class art events organized by Vietnam Television (VTV) to celebrate the 80th anniversary of National Day and 55 years since the first VTV television program was broadcast. Each program is estimated to have about 25,000 attendees.

ẢNH 5 — Accompanying this meaningful event, Vinamilk has given the audience attending the program about 50,000 products, with a variety of choices. Among them, there are many products that have just been "launched" and are "causing a fever" among young people such as HAYDAY carbonated kombucha tea, Vinamilk Gelato ice cream, Vinamilk Green Farm Greek high-protein yogurt, Vinamilk Green Farm yogurt drink, 9-nut milk, high-calcium soy milk, Probi live yogurt drink, Collagen fruit juice...

ẢNH 6 — Just launched and going viral on social media, HAYDAY carbonated kombucha tea has arrived at V-Concert and V-Fest. This is the first 6-month-old kombucha product in Vietnam, slowly fermented from organic green tea leaves using the traditional brewing method, which is better for the intestines. The product quickly "captured the hearts" of Gen Z with its eye-catching packaging, fragrant tea aroma, and also carbonated, slightly sour but not harsh.

ẢNH 7 — In the hot weather, cool Gelato ice cream – another “newbie” from Vinamilk – with thick, creamy texture, inspired by the famous Italian gelato ice cream, has also become very attractive to young people.

ẢNH 8 — Smooth, pasteurized yogurt drink with a hint of floral scent, now with lychee and jasmine, orange and grapefruit blossom, combined with chewy glass jelly, the product is enough to "soothe the taste buds" of every audience on a summer day.

ẢNH 9 — In addition to providing fresh energy, helping music lovers have enough energy to "party" throughout the 5-7 hours of the program, Vinamilk's booth also has a minigame area for the audience to try their hand at the blind bag grabbing game. The rewards from the program are thousands of extremely attractive gifts. The company representative said that there will be many more "top-notch" programs waiting for people in the events leading up to the upcoming 80th anniversary of National Day./.

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