Vinamilk continues to be the most preferred milk brand in Vietnam.
(Baonghean.vn) - Kantar's Worldpanel division – a world-leading organization in data, research, and consulting – has just published its prestigious "Brand Footprint 2019" report. The report was conducted in both urban (including four major cities) and rural areas of Vietnam…
The most frequently purchased brand in the milk and dairy products industry for 7 consecutive years.
The Brand Footprint ranking is based on the Consumer Reach Point (CRP) metric. This index measures how many households within the study area choose to purchase a brand (household purchase rate) and how often they purchase it (purchase frequency). Therefore, this metric is the most accurate representation of consumer choice. Accordingly, Vinamilk's CRP score leads the ranking and is the most frequently purchased brand in the milk and dairy products category in both urban and rural areas. Notably, this is the 7th consecutive year Vinamilk has topped this ranking.
In its Brand Footprint report on the Vietnamese market, Kantar Worldpanel commented on Vinamilk's performance:Vinamilk continues to shine as the leading brand in the rankings.productMilk and milk substitutes are the most popular choices, with CRP scores surpassing all competitors in both urban and rural areas. The brand also increases investment in communication and marketing to solidify its position and continuously innovates its products with many attractive new flavors such as Vinamilk walnut soy milk, ADM banana milk, and black sticky rice yogurt on the market.”
Kantar's global Brand Footprint study covers 72% of the world's population, encompassing a total of 1 billion households across 49 countries and 5 continents, contributing 85% to global GDP. Kantar researches over 21,400 brands worldwide across the beverage, food, dairy and dairy alternative, health & beauty, and household care sectors.
Vinamilk's dynamism and creativity in meeting the increasingly diverse needs of consumers have helped it maintain its leading position in the dairy market for many consecutive years. According to another market research report conducted by Nielsen Vietnam, Vinamilk currently leads the domestic market in both production volume and sales revenue for both liquid milk and infant formula, for 12 consecutive months (from March 2018 to February 2019).
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| The Vietnam Dairy Factory has completed phase 2, with a designed capacity of up to 10 million dairy products of all types per day. |
The most frequently purchased brand in the entire fast-moving consumer goods industry.
According to the 2019 Brand Footprint report, Vinamilk's CRP score leads in both urban (4 major cities) and rural areas of Vietnam in the fast-moving consumer goods (FMCG) industry. In urban areas, Vinamilk's CRP score is significantly higher than other brands in the ranking. Notably, this is the second consecutive year Vinamilk has been the most purchased brand in both urban and rural areas.
“Vinamilk has always strived to bring high-quality, nutritious products, following advanced global trends, to all Vietnamese people. This has been our commitment to consumers for the past 43 years. Therefore, we are delighted to see from this report that Vietnamese consumers are increasingly using nutritious products and trusting the Vinamilk brand for their family's meals and health.”
As a leading nutrition company in Vietnam, Vinamilk consistently demonstrates its pioneering spirit in innovation and product development, meeting the highest international standards. The company continuously introduces new products to consumers, following advanced global nutritional trends, such as 100% Organic fresh milk, 100% A2 milk, and Vinamilk Organic Gold infant formula – the first European-standard formula produced in Vietnam. New products like the trio of almond, walnut, and red bean soy milks, or new products for teenagers such as Vinamilk Power energy drinks and My Joy, are being positively received by the market.
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| Vinamilk is the most frequently purchased brand in the entire fast-moving consumer goods industry. |
Comprehensive development strategy ofVinamilk
Besides product research and development, Vinamilk continues to focus on investing in its factory and dairy farm systems, applying technology to enhance production capacity. The company currently has 13 factories in Vietnam, including two large-scale liquid milk and powdered milk super-factories with high capacity, applying modern technology and high automation. Specifically, the Vietnam Dairy Factory has completed phase 2, with a designed capacity of up to 10 million dairy products of all types per day. The Vietnam Powdered Milk Factory has an initial investment of up to VND 2,000 billion and a capacity of 54,000 tons of powdered milk per year.
Vinamilk also owns the largest system of farms in Asia certified to Global Good Agricultural Practices (Global GAP) standards in terms of the number of farms. This system is part of Vinamilk's total of 12 farms nationwide. Currently, Vinamilk manages and milks approximately 130,000 cows. With this resource, Vinamilk can produce an average of 950-1,000 tons of raw fresh milk per day. Recently, Vinamilk started construction on an organic dairy cow "Resort" project in Laos with a scale of 5,000 hectares and 24,000 cows. Thus, together with the two farms built to European Organic standards domestically, Vinamilk will have an abundant source of organic fresh milk to meet the increasing demand.
With these steps, Vinamilk is demonstrating its continuous investment and innovation to deliver high-quality products that meet the world's highest standards, leading the trend in nutrition and health, and reciprocating the trust of millions of Vietnamese consumers.
