Vinamilk is the most prestigious food industry in Vietnam in 2017
(Baonghean) - On October 26, Vietnam Report Joint Stock Company officially announced the Top 10 prestigious companies in the food and beverage industry in 2017 in Vietnam, in which Vietnam Dairy Products Joint Stock Company (Vinamilk) ranked first in the Top 10.
The Top 10 Prestigious Food and Beverage Companies ranking is the result of an independent study by Vietnam Report, published for the first time this year. However, since 2012, Vietnam Report has used the Media Coding method (press data coding) to calculate the reputation scores of brands in the media. This ranking is built on scientific and objective principles.
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| Top 10 Most Prestigious Food and Beverage Companies in Vietnam in 2017. Source: Vietnam report |
According to Vietnam Report, Vinamilk is the company that most consumers and experts surveyed chose to hold the number one position in terms of brand awareness, and is also the company with the most information coverage and the largest media influence today. Particularly for milk and dairy products, Vinamilk is the brand that is chosen to outperform its competitors in the industry, far surpassing the second-place milk brand with a rating of 30% compared to 18%.
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| Vinamilk Organic Da Lat Dairy Farm was inaugurated in March 2017 and is the first organic dairy farm in Vietnam to achieve European Organic standards certified by Control Union (Netherlands). |
Over 40 years of development, Vinamilk has always strived to bring optimal nutritional solutions suitable for the Vietnamese physique. To meet the increasing demands of consumers, Vinamilk has constantly improved product quality, innovated designs, and regularly introduced new and diverse products to the market, bringing added value to consumers. In the past two years, Vinamilk has continued to grow by double digits and increased market share, affirming Vinamilk's number one position in the dairy industry, enhancing prestige and trust in quality with consumers.
Constantly striving to apply modern technology and world-leading standards, improve product quality, update and innovate sales methods, for 3 consecutive years Vinamilk has been voted the number 1 fast-moving consumer goods brand in Vietnam according to Kantar Worldpanel's report data.
| Companies are evaluated and ranked based on 3 main criteria: (1) Financial capacity - shown on the most recent audited financial statements (total assets, total revenue, profit after tax, capital efficiency, etc.), (accounting for 30% of the score); (2) Media reputation is assessed using the Media Coding method - encoding articles about the company on influential media channels (30% of the score); (3) Online survey on the level of awareness and customer satisfaction with the company's products/services; Expert survey assessing the position of companies in the industry; and Business survey conducted in September 2017 on market size, labor, capital, revenue growth rate, profit, operating plan in 2017, etc. (40% of the score). |
Vinamilk 100% fresh milk products were certified by Nielsen Market Research Company as the leading brand in the Vinamilk fresh milk segment in 2015, 2016 and the first 7 months of 2017 in terms of both sales and output. Vinamilk was also recognized by Forbes Vietnam Magazine as the most valuable brand in Vietnam with a value of 1.7 billion USD.
Not only trusted domestically, 2017 was also the year that Vinamilk reaped outstanding titles and awards on international rankings: being listed by Forbes magazine as one of the 2000 best listed companies in the world (Global 2000) and ranked 8th out of 300 best companies in Asia voted by Nikkei magazine.
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Currently, Vinamilk has a system of 10 operating farms, all of which are large-scale with all cows imported from Australia, the US, and New Zealand. Vinamilk's farm system spans across Vietnam, and is proud to be the first farms in Southeast Asia to meet the international standards of Global Good Agricultural Practices (Global GAP). The organic dairy farm in Da Lat, inaugurated in March 2017, is the first organic dairy farm in Vietnam to achieve European Organic standards certified by the Control Union (Netherlands).
Up to now, the total herd of cows supplying milk to the Company, including Vinamilk's farms and farmers who have signed contracts to sell milk to Vinamilk, is more than 120,000 cows, providing about 750 tons of raw fresh milk to produce more than 3 million glasses of milk per day.
With the plan to develop new farms, the company will increase the total number of Vinamilk cows from farms and households to about 160,000 by 2018 and about 200,000 by 2020. The output of raw milk is expected to more than double by 2020, to 1,500 - 1,800 tons/day, ensuring an abundant supply of pure raw milk for millions of Vietnamese families.
In addition to 13 milk factories across Vietnam, Vinamilk also invested in building the Angkor milk factory in Cambodia (Vinamilk owns 100%), Vinamilk holds 22.8% of shares in the Miraka milk factory (New Zealand), owns 100% of shares in the Driftwood factory (USA) and invested in a subsidiary in Poland as a gateway for Vinamilk's commercial activities in Europe.
Vinamilk products are also present in more than 40 countries around the world, such as Cambodia, Thailand, Korea, Japan, China, Turkey, Russia, Canada, USA, Australia... Vinamilk's export turnover increased from approximately 30 million USD in 1998 to nearly 260 million USD in 2016. The entire production process of the factory meets GMP standards and strict international standards such as ISO 9001, ISO 17025, ISO 14000, 22000 and FSSC 22000, in which GMP is a mandatory standard for pharmaceutical factories and is encouraged to be applied to food companies in general.
Hoang Hao
