VTV3 Tween Garden made an impressive debut with 2.2 million viewers
The new show "Little Flowers - Tween Garden" recorded 2.2 million viewers on the first day of broadcast, entering the top 4 of VTV3 thanks to its unscripted reality format.
The show for tweens "Little Flowers - Tween Garden" had a successful debut, attracting 2.2 million viewers on the first day of broadcast on November 3, according to data from VTV Ratings.
The program is broadcast at 6:50 p.m. every day on VTV3 and digital platforms of Vietnam Television. This is one of the positive signals showing the audience's interest in educational and entertainment content for children.
Impressive numbers on launch day
According to a report from VTV's audience measurement system, the program not only reached a total of 2.2 million viewers but also recorded a high completion rate, with about 87% of the audience watching the entire 7-minute program. During the broadcast period, the program maintained more than 2 million viewers.
This achievement helped "Little Flowers - Tween Garden" enter the Top 4 programs with the largest average audience on VTV3 channel on its launch day.
Reality format emphasizes experience and kindness
The difference of "Little Flowers - Tween Garden" is the approach without pre-made scenarios. The program is built in a realistic form, creating opportunities for children to experience life situations in the most natural way. Each day of the week is a different journey, helping children learn through experience, practice life skills and nurture good values.
In addition to the main teenage characters, the show also features special guests, KOLs and experts to create a close and positive interactive atmosphere.
Expanding interactions on digital platforms
In addition to broadcasting on VTV3, the program also develops short versions, behind-the-scenes videos and extended content on the VTV Digital ecosystem, including VTVgo, YouTube, TikTok and Facebook. This helps young audiences to review, interact and learn anytime, anywhere.
The producer also plans to launch a series of connecting activities such as minigames, #TrueChallenge, family challenges and school tours in primary and secondary schools. These activities aim to spread the spirit of “learning through experience - growing up with kindness” and bring the program closer to the audience.
