Tween Garden on VTV3 made an impressive debut with 2.2 million viewers.
The new program "Little Flowers - Tween Garden" recorded 2.2 million viewers on its first day of broadcast, ranking in the top 4 on VTV3 thanks to its unscripted reality format.
The tween-oriented program "Little Flowers - Tween Garden" had a successful debut, attracting 2.2 million viewers on its first day of airing on November 3rd, according to VTV Ratings.
The program airs daily at 6:50 PM on VTV3 and the digital platforms of Vietnam Television. This is one of the positive signs showing the audience's interest in educational and entertainment content for children.
Impressive numbers on launch day.
According to VTV's audience measurement system, the program not only reached a total of 2.2 million viewers but also recorded a high completion rate, with approximately 87% of viewers watching the entire 7-minute program. Throughout its broadcast, the program maintained a viewership of over 2 million.
This achievement helped "Little Flowers - Tween Garden" rank among the top 4 programs with the highest average audience on VTV3 on its debut day.
The reality format emphasizes experience and kindness.
What sets "Little Flowers - Tween Garden" apart is its unscripted approach. The program is structured in a realistic format, giving children the opportunity to experience real-life situations in the most natural way. Each day of the week is a different journey, helping children learn through experience, develop life skills, and cultivate positive values.
Besides the main characters, who are teenagers, the program also features special guests, KOLs, and experts to create a friendly and positive interactive atmosphere.
Expanding interaction on digital platforms.
In parallel with its broadcast on VTV3, the program is also developed with short versions, behind-the-scenes videos, and expanded content on the VTV Digital ecosystem, including VTVgo, YouTube, TikTok, and Facebook. This allows young viewers to rewatch, interact, and learn anytime, anywhere.
The producers also plan to implement a series of engaging activities such as minigames, the #TrueChallenge, family challenges, and school tours at primary and secondary schools. These activities aim to spread the spirit of "learning through experience - growing up with kindness" and bring the program closer to the audience.
