WinMart elevates the shopping experience with a series of new supermarket models

Promote the expansion of points of sale, bringing modern retail experiences to urban and rural areas

In August 2025, WinCommerce (a member of Masan Group - HoSE: MSN and the operator of the WinMart/WinMart+/WiN chain) recorded revenue of VND 3,573 billion, an increase of 24.2% over the same period, bringing the cumulative 8 months to VND 25,000 billion.

Notably, in the first 8 months of the year, WinCommerce opened 415 new stores and all of them were profitable, affirming the effectiveness and appeal of the modern retail model, especially in rural areas. Specifically, 300 new stores opened to serve consumers in rural areas, accounting for nearly 75% of the number of new stores. The Central region has 194 stores, contributing nearly 50% of the number of new stores.

In addition, in the supermarket segment, WinCommerce is promoting the launch of new-model WinMart supermarkets with a series of improvements to bring superior shopping experiences to consumers. Masan representative said that WinCommerce's revenue target for the third quarter of 2025 could exceed VND 10,000 billion if market conditions are favorable, aiming for the highest level ever for this retail chain.

Continuously launching new supermarket models, enhancing consumer experience

In 2025, with the goal of bringing a more modern, friendly and diverse shopping experience, WinCommerce continues to put into operation a series of new supermarket models, affirming the strategy of constantly bringing modern consumer experiences to serve Vietnamese people.

In the first 8 months of the year, a series of new-model supermarkets were launched in many provinces and cities such as: WinMart Lieu Giai, WinMart Ocean Park (Hanoi); WinMart Landmark 81, WinMart Ba Thang Hai (HCMC), WinMart Sa Dec (Dong Thap), WinMart Tinh Gia (Thanh Hoa)... In the third and fourth quarters, WinCommerce plans to launch 46 new-model supermarkets, meaning that on average, this retailer launches 2 new-model supermarkets per week.

The new supermarkets are designed in a modern direction, with scientific layout and a diverse product list from necessities to mid-range and high-end items. In addition to the food and essential consumer goods shopping areas, WinMart also expands to health, beauty and family care products. Customers can participate in cooking workshops, try new products, weekend events or interactive activities. This turns the shopping space into a community space, creating more value for family bonding.

With the “one-stop-shop” model, all needs from food, cosmetics, household items to ready-to-eat dishes are met at one destination. Along with a fast payment system and many payment options, the shopping experience at WinMart is aimed at convenience, meeting modern consumer trends.

Attractclientthanks to the quality of the goods

At WinMart, all products are quality controlled with strict regulations from input, transit warehouse to point of sale. Thanks to that, each product before reaching consumers is guaranteed to be safe, nutritious and retain its natural flavor. Typical examples include WinEco clean vegetables meeting VietGAP/GlobalGAP/Organic standards, MEATDeli clean meat processed according to European chilled meat technology, or imported goods, dried goods, and chemicals all have their origins strictly controlled.

In parallel, WinMart regularly launches many attractive promotions such as buy 1 get 1 free, buy 2 get 1 free, attractive gifts. In particular, WiN members receive a 20% discount when buying MEATDeli meat and WinEco vegetables along with other attractive membership programs. Thanks to that, customers not only buy quality products at reasonable prices, but also have more motivation to stick around and come back regularly.

Responding to Resolution 68/NQ-CP of the Government on developing the domestic market and stimulating consumption, WinMart is constantly expanding its system and accelerating digital integration to improve user experience.

This strategy not only narrows the consumption gap between urban and rural areas, but also brings safe, quality products at reasonable prices closer to 100 million Vietnamese consumers. WinCommerce is committed to not only serving daily consumption needs, but also contributing to improving the quality of life, shaping modern shopping styles and promoting sustainable consumption nationwide.