Building brand recognition for Nghe An specialty products
(Baonghean.vn) - Experts and scientists believe that in order to turn Nghe An's specialties and traditional products into commodities, it is necessary to build and develop brands, develop consumer markets, improve product quality as well as link production between businesses and farmers.
 |
| On the afternoon of August 8, in Nghia Dan district, the Provincial People's Committee organized a scientific workshop: "Developing Nghe An specialties and traditional products into commodities". Attending the workshop were comrades Truong Dinh Tuyen - former Minister of Trade; Ho Xuan Hung - former Deputy Minister of Agriculture and Rural Development; Dinh Viet Hong - Vice Chairman of the Provincial People's Committee. Photo: Phuong Thuy |
Diverse specialty products
 |
| Vice Chairman of the Provincial People's Committee Dinh Viet Hong spoke at the workshop. Photo: Phuong Thuy |
To date, Nghe An has 159 traditional products and local specialties that can be developed into commodities. Of these, 84 are processed products and 75 are crop and livestock products.
Nghe An has more than 150 traditional craft villages recognized by the Provincial People's Committee; 690 cooperatives and more than 8,000 production and business enterprises operating with many products of diverse designs and rich types.
The province has a number of agricultural products that are protected by trademarks, or are registering for intellectual property protection; collective trademarks,...
 |
| Former Minister of Trade Truong Dinh Tuyen speaks at the conference. Photo: Phuong Thuy |
However, the province still has many specialties and indigenous products, traditional craft products are still only "famous in the region" but have not reached the market, consumers do not really know about them, so revenue, profit and selling price do not reach expectations.
Nghe An province has 182 advantageous agricultural products (in forestry, aquaculture, cultivation, livestock, services), but only 49 products have registered/announced quality standards, accounting for 26.9% of the total number of existing products; 32 products have registered for intellectual property protection, accounting for 17.6% of the total number of existing products.
While people's awareness of building and developing product brands is not uniform; the problem of using and exploiting trademarks, management is not strict, there are disputes or violations of trademarks and intellectual property; the capacity of production and business organizations of enterprises, cooperatives, and production households is still limited; production scale is still small; lack of access to information, market demand...
From that reality, through the Workshop "Developing Nghe An specialties and traditional products into commodities" to assess the current situation, draw experience in developing Nghe An specialties and traditional products, discuss solutions to overcome the above difficulties and problems, and at the same time contribute to the implementation of the project "One village one product" of the province.
 |
| Former Deputy Minister of Agriculture and Rural Development Ho Xuan Hung speaks at the workshop. Photo: Phuong Thuy |
Contributing opinions at the workshop, delegates' opinions focused on clarifying groups of issues: Assessing the ability and current status of developing Nghe An specialties and products into commodities; sharing some typical successful models in the country and in the province.
Thereby proposing solutions, mechanisms and policies to preserve and develop some specialty products; build and develop brands for agricultural products; develop consumer markets...
Implement "3 yes" for products
In his concluding remarks at the workshop, Vice Chairman of the Provincial People's Committee Dinh Viet Hong thanked, acknowledged and highly appreciated the responsible and intellectual contributions of scientists, managers, businesses and cooperatives.
"The workshop is a push to encourage and motivate businesses and producers to develop local specialties and traditional products; contributing to the implementation of the province's One Commune One Product project" - Vice Chairman of the Provincial People's Committee Dinh Viet Hong said.
 |
| Delegates visited the avocado growing model of Cooperative 1/5 of Nghia Dan district. Photo: Phuong Thuy |
Regarding the orientation for developing Nghe An specialties and traditional products in the coming time, the Vice Chairman of the Provincial People's Committee said that in the immediate future, the province will focus on directing local departments and branches to pay attention to planning work in developing raw materials and products.
Based on the review of the list of the province's special products that have been announced, a number of products for tourism will be selected. The role of enterprises in establishing, exploiting, managing, developing brands, and producing according to the value chain from production, processing, and consumption will be promoted.
Focus on synchronously impacting specialties and traditional products through scientific and technological solutions to organize production, processing, brand building, and market organization.
 |
| Delegates visit local specialty products displayed at the workshop. Photo: Thanh Le |
At the same time, the province deploys solutions to synchronously manage agricultural products with the motto "3 haves": having a brand - having quality management - having the ability to trace origin.
