What factors determine the position of the rich's family-owned real estate?

What do the rich need in a legacy real estate product?

According to the Wealth Report 2022 by Knight Frank (UK), in the period of 2016-2026, the super-rich - those who own 30 million USD or more worldwide - may increase more than 2 times, in which Asia has the highest increase. In Vietnam, from 583 individuals in Vietnam with net assets of over 30 million USD in 2017, by the end of 2022, this number has reached 1,059. It is forecasted that by 2027, this number will nearly reach 1,300, equivalent to an increase of 122% within 10 years. Not only that, the rich population - individuals with assets of 1 million USD or more - in Vietnam has also increased by 70% in the past 5 years, and is expected to skyrocket by 173% in just the 10-year period from 2017 to 2027.

The rich always have the ambition to own luxury, limited real estate.

Savills World Research’s in-depth report also shows that branded real estate has recorded a 230% growth rate globally over the past decade. Vietnam and Mexico are currently leading the high-end segment. This proves that branded real estate is the “new destination” in the asset collection of the wealthy.

According to Maslow's psychological pyramid, the need for self-expression is the highest human need. The higher the status, the more the need to express self-worth must be worthy of the class. For the elite, expressing oneself is not simply about luxury branded items, but it is the desire to be unique, different from the majority. With abundant financial resources, the rich often make high demands when choosing real estate for residence and investment. A real estate product that can catch their "sights" is considered an asset that affirms the owner's position and is an asset with sustainable generational value.

In reality, many investors have launched and offered luxury projects to meet this potential demand. However, according to experts, it is necessary to clearly analyze the necessary characteristics of a legacy real estate product to avoid the situation of having its quality inflated by marketing tricks. Therefore, in addition to strict criteria on location, services, and operational management, the current legacy real estate standard must be evaluated based on the experiences brought to residents through many factors.

First, the design must have unique value from brands with experience in developing luxury real estate. Second, the quantity must be very limited, operating according to 5-star standards. Finally, everything must be personalized according to the owner's preferences, reflecting his own style.

Marina Mid-rise - the most valuable traditional real estate product in Vinh city

As a "rising star" on the real estate investment map in Vietnam, Nghe An has recently officially welcomed the "super product" of investment - Marina mid-rise, developed by the Founder of Ecopark. Many experts say that this will be a rare super luxury product line, causing a "fever" in the central real estate market in the last 6 months of 2023.

Marina mid-rise is considered the most valuable investment "super product" in the last 6 months of 2023.

Marina Mid-rise is located on the main road adjacent to Chu Huy Man Street, 42m wide - one of the 3 largest roads of the metropolis.Eco Central Park, which is also the road connecting to the city center and Cua Lo beach. In addition to being adjacent to the main road, the "super products" also have the remaining frontage facing the 14m wide internal park road, helping to optimize the ability to welcome guests, promising attractive profit potential.

Not only located in a prime location, Marina mid-rise also possesses a valuable design that helps maximize the most effective business function: 100% of the apartments have 2 - 3 facades; 6-storey design with business area from 886 - 1074m2², the ceiling height of the first floor is up to 6m, suitable for luxury business models, the second - fifth floors are suitable for 5-star hotel business, the sixth floor has a valuable design with an infinity pool space embracing the view of Lam River and Xuan Hai beach.

According to the analysis of Colliers representative in Vietnam, a beautiful location is always considered one of the most important factors contributing to creating added value for real estate, especially for high-end real estate near central amenities convenient for shopping, experiencing and moving, ideal to attract both groups of customers who like experiential travel and groups of resort guests.

Meticulous design down to every millimeter, optimizing every space, satisfying every emotion of the Marina mid-rise owner.

In this Marina mid-rise product line, the founder of Ecopark only developed a limited number of 46 units with meticulous design down to every millimeter and unlimited business space, to create uniqueness for the rich Vietnamese.

For the rich, the issue of experience is always given special attention. Understanding that, the Founder of Ecopark has invested a large amount in a 6-star standard utility system, a symbol for the middle-class Marina owners.

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