Online sales hit $5 billion on Black Friday

According to Adobe, online sales for the entire day of “Black Friday” this year will reach a record $5 billion.

As scheduled, Black Friday - “Black Friday” last weekend opened the Christmas and holiday shopping season in the US and many countries around the world. Not only waiting in long lines outside shopping centers to grab discounted bargains, this year's shoppers were also satisfied with online shopping services with extremely attractive discounts.

Incredible discounts and free gifts are what attract shoppers to shopping malls and stores on “Black Friday”.

Shoppers visit shopping malls and stores on Black Friday. (Photo: Getty Image)

It is not uncommon to see long lines forming outside major shopping malls in the US, UK, France, China and even South Africa the night before. As soon as the malls open for “Black Friday”, there is a scene of jostling and pushing, grabbing discounted items that have not been seen in the past year.

Market analysis firm Adobe Analytics said that electronic items always top the "hunting" list on "Black Friday".

Consumers are still looking for discounted electronics on Black Friday, said Mickey Mericle, vice president of market research at Adobe.

“Items like televisions and computers are selling very well. Toys are also on sale, which is no surprise since Christmas is coming. Legos and Barbies will be the gifts for children this year,” said Mickey Mericle.

During “Black Friday”, many shoppers were excited to get the items they wanted at a great price. Harriett Petty, a British citizen living in Beijing, China, said she saved $200 when buying a new iPad Pro with a stylus and keyboard.

Herman Sanchez, a resident of New York City, USA, shared that when he bought a new TV, he saved up to $400 on this item. “A lot of people went shopping on Black Friday, but I didn’t have to wait in line to pay for too long,” commented Herman Sanchez.

For many people who are reluctant to queue, jostle or fight at shopping malls, online shopping is a great option. In fact, traditional retailers are facing increasing pressure due to online shopping.

Especially in the US, consumers now not only enjoy shopping on “Black Friday”, but they also have many opportunities to hunt for discounted items such as “Small Business Saturday” or “Online Shopping - Cyber ​​Monday” next Monday.

Statistics from market analysis firm Adobe show that online sellers in the US reaped record revenue on “Black Friday”. As of 10 a.m. on Friday, online revenue reached $640 million, up 18.4% compared to last year.

According to Adobe, online sales for the entire day of “Black Friday” will reach a record 5 billion USD and on “Online Shopping Day - “Cyber ​​Monday” next Monday, businesses can earn an additional 6.6 billion USD./.

According to VOV