Mooncake with fresh durian filling costs millions

Each box of mooncakes with fresh durian filling from Malaysia's premium growing region is being hand-carried to Vietnam and sold for 1.2 million VND.

In early August, Ms. Thuy Linh (Hanoi) began importing mooncakes with fresh durian filling from Malaysia to explore the market. According to her, this type of mooncake with durian filling has been sold in Vietnam for a long time, but this premium type is the first time it has been imported.

Each box of cake is currently priced at 1.2 million VND, including 8 quite small cakes, only about 60 grams each. The cake has a soft, slightly yellow crust, which the seller said was made from glutinous rice flour stuffed with sugar and grapefruit flower water. The filling inside is fresh, unadulterated durian from the Musang King region, where the best quality durian in Malaysia is grown.

“I import 40-50 boxes each time. Because it is still the beginning of the Mid-Autumn Festival, the products are only being sold sporadically. However, customers are very interested. Those who have already bought them are all satisfied,” said Ms. Linh.

A 1.2 million VND box has 8 fresh durian cakes.

Also importing and selling this type of cake, Ms. An Thuong (Hanoi) said that the price is high and she does not sell it wholesale because each time she imports a small amount, the quantity is limited. Meanwhile, she guarantees that this is a quality product, belonging to the high-end segment of a famous brand in Malaysia. The main customers are families with good income or for gifts because she sells the whole box, not individual pieces.

“The cake has a very unique aroma. Even those who do not like durian will accept it because the smell is not as strong as other types of durian or durian cakes. To eat it best, you need to store it in the freezer. When you want to eat it, take it out and leave it outside for a few minutes, the cake will be soft, rich, and much more delicious than durian ice cream,” Ms. Thuong instructed.

As for mooncakes with durian filling, the hand-carried market currently has many different prices and origins. The most popular are still from Hong Kong and Malaysia. For example, the white soft-shelled cake with fresh durian filling is currently priced at over a hundred thousand VND each.

In addition to mooncakes with fresh durian filling from Musang King, which are considered new to the Vietnamese market, the market for hand-carried mooncakes has begun to become bustling with familiar products imported from Malaysia, Hong Kong, Thailand, Korea, Japan, etc.

Some online dealers predict that, in addition to the new type of cake that is currently testing reactions, the Larva mooncake line with flowing egg filling will continue to be a hit like last year. However, some sources also warn that this type of cake has a high risk of being counterfeited, so buyers need to be careful.

Or recently, large mooncakes the size of pizzas with premium ingredients but surprisingly cheap prices are quite popular. The cakes are advertised as being imported directly from Hong Kong, but some customers are still skeptical about their origin and real quality.

According to VNE