Nghe An Newspaper with a new mission and a new vision.
Thanh Quynh•November 8, 2024 10:37
Entering the digital age, Nghe An Newspaper carries a new mission and responsibility, not only serving as the province's primary information channel but also pioneering the digital transformation journey. This change is not just about technological advancements, but also reflects a strong aspiration to meet the ever-increasing demands of readers and contribute positively to the comprehensive development of the province.
On the occasion of the 63rd anniversary of the founding of Nghe An Newspaper (November 10, 1961 - November 10, 2024), Nghe An Newspaper received heartfelt opinions from the Provincial Party Committee's Propaganda Department, the Department of Information and Communications, and the Nghe An Journalists Association.
Building strong trust in the hearts of readers.
As the province's leading media outlet, Nghe An Newspaper has closely followed the guidelines, proactively and positively raising awareness of the Party's ideology, fostering revolutionary faith and sentiment, and encouraging revolutionary action among cadres, Party members, and the people.
Comrade Pham Ngoc Canh - Deputy Head of the Provincial Party Committee's Propaganda Department. Photo: Thanh Duy
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Through its heartfelt journalistic works, the newspaper has become a bridge of information between the Party, the government, and the people, helping to bring all policies and guidelines closer to people's lives.
Nghe An Newspaper has also effectively played its role in guiding official information within the press system, strengthening specialized pages and sections, and diversifying formats to regularly and systematically provide the public with official information on Marxism-Leninism, Ho Chi Minh Thought, the Party's guidelines and policies, the State's laws and regulations, and the comprehensive achievements of the homeland and the country under the Party's leadership.
This has helped Nghe An Newspaper affirm its role.the vanguard force on the ideological and media frontThe newspaper has made a positive contribution to protecting the Party's ideological foundation, building the Party, and strengthening the political system. Through high-quality and timely articles and special features, the newspaper has provided insightful and comprehensive perspectives, contributing to shaping public awareness and fostering consensus in society.
The reason Nghe An Newspaper is able to fulfill this important task so well is because it has built lasting trust in the hearts of its readers. This trust is nurtured through accurate and truthful articles that deeply reflect local issues as well as positive changes in socio-economic life. Through its heartfelt journalistic works, the newspaper has become a bridge of information between the Party, the government, and the people, helping to bring all policies and guidelines closer to people's lives.
Central and provincial leaders of Nghe An visit the Nghe An Newspaper booth at the 2023 Spring Press Festival. Photo: Duc Anh
Another factor contributing to the success of Nghe An Newspaper is its continuous effort to spread and encourage exemplary role models.Party building work and patriotic emulation movementThanks to this, exemplary behavior is spread, illuminating the message of "using beauty to overcome ugliness," using positive information to push back against negative, harmful, false, and hostile information, creating a profound social impact. These efforts have contributed to strengthening the people's trust, promoting solidarity, and building an increasingly civilized society while preserving national cultural identity.
I hope that, in the coming time, Nghe An Newspaper will continue to build upon its achievements, constantly innovate and create to maintain its role as a reliable bridge between the Party, the government, and the people. In addition, it should promote and encourage patriotic emulation movements, strengthen unity, strongly spread positive values, create momentum for building a strong Party from the grassroots level, and contribute to the comprehensive development of the province in the new situation.
Enhancing communication power through digital transformation efforts.
It is evident that, in recent times, Nghe An Newspaper has made remarkable progress in its digital transformation efforts to improve communication efficiency, keep pace with modern journalistic trends, and meet the increasingly diverse needs of its readers.
Mr. Nguyen Ba Hao - Deputy Director of the Department of Information and Communications of Nghe An Province. Photo: Provided by the interviewee.
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Nghe An Newspaper has demonstrated outstanding appeal in both content and form, effectively meeting the requirements of modern journalism.
Digital transformation not only helps the newspaper expand its reach to the public and disseminate information quickly and comprehensively, but also firmly consolidates its position as a leading information channel with profound influence in the province. In 2023, Nghe An Newspaper was honored to be among theTop local media outlets in terms of digital transformation maturity.(According to the assessment of the Center for Digital Transformation Support for Journalism, Press Department, Ministry of Information and Communications). This marks a breakthrough in the development of Nghe An Newspaper in applying technology and expanding its multimedia communication capabilities.
Nghe An Newspaper has successfully implemented the motto "Putting readers at the center, technology at the core, and content as the main focus." The editorial team has actively improved the publishing process, optimized the electronic interface, and developed features such as Podcasts, Short Videos, and Emagazines. Thanks to these innovations, Nghe An Newspaper has affirmed its superior appeal in both content and form, meeting the requirements of modern journalism.
A highlight of Nghe An Newspaper's digital transformation strategy is the launch of data-driven journalistic websites such as: the website dedicated to President Ho Chi Minh and his homeland Nghe An, and the website dedicated to the Nghe Tinh Soviet. This is a particularly important step in storing, analyzing, and presenting journalistic data, helping readers gain a more comprehensive understanding of economic, cultural, and social issues. These data-driven websites are not only tools serving current readers but also valuable resources on history and events, supporting research and traditional education for younger generations. The development of these websites also aligns with the digital transformation direction for journalism set forth by the Ministry of Information and Communications.
Leaders of the Central Council for Literary and Artistic Theory and Criticism; the Vietnam Journalists Association; the Provincial Party Committee, the Provincial People's Council, the Vietnam Fatherland Front Committee of Nghe An province; and various departments and agencies congratulated Nghe An Newspaper on the launch of its new interface for the Nghe An online newspaper and the special news page on President Ho Chi Minh and his homeland Nghe An. (Photo: Thanh Duy)
Looking ahead, we hope that Nghe An Newspaper will continue to be a pioneer in digital transformation, constantly improving and updating modern technological solutions to enhance communication effectiveness, thereby affirming the value of a high-quality and reputable information channel in the digital age. At the same time, we hope it will effectively implement the objectives outlined in Plan No. 174/KH-UBND dated March 8, 2024, of the Provincial People's Committee on the implementation of the Digital Transformation Strategy for Journalism until 2025, with a vision to 2030, for Nghe An's media agencies. This aims to build the province's media agencies towards professionalism and modernity; continue to uphold its principles and objectives, fulfilling its mission of providing information and propaganda to serve the revolutionary cause of the Party and the cause of reform; ensure its leading role in guiding public opinion; innovate the reader experience; create new revenue streams; and promote the digital content industry.
Quality and trust build a brand.
As the voice of the Party Committee, the government, and the people of the province, Nghe An Newspaper has, over the past period, provided the public with timely, accurate, and useful official information. The Nghe An Party Newspaper continues its mission of guiding information and leading public opinion amidst a vast amount of true and false information on social media.
Ms. Ho Thi Ngan - Standing Vice President of the Nghe An Journalists Association. Photo: Provided by the interviewee.
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Over the course of 63 years, generations of cadres, reporters, and staff have worked together to build the Nghe An Party Newspaper into a continuously developing publication.
To achieve this success, the Editorial Board has built and trained a team of highly qualified and professional staff and reporters who are ready to dedicate themselves and not shy away from hardship. Reporters stay close to the field, including remote areas, border regions, and islands, providing readers with authentic and vivid information on all aspects of life, while also actively criticizing wrongdoings at the grassroots level. These factors have contributed to the creation of high-quality journalistic works. This is affirmed by the fact that in recent years, Nghe An Newspaper has consistently won top awards at central and local journalism competitions, such as the National Journalism Award, the Golden Hammer and Sickle Award, the Dien Hong Journalism Award, and the Nghe An Journalism Award…
It is commendable that reporters from Nghe An Newspaper, when working in the field, have maintained professional ethics and built trust with the local communities.
The Nghe An Newspaper YouTube channel has become a trusted source for millions of people in and outside the province to access accurate, timely, and in-depth information. Photo: Thanh Quynh
Over the course of 63 years, generations of cadres, reporters, and staff have together built the Nghe An Party Newspaper into a continuously developing publication. With a dynamic and united editorial board, a team of highly skilled and capable cadres and reporters, and the support of the province, the quality of information published by Nghe An Newspaper has been increasingly affirmed and widely disseminated. In addition to its daily and weekend editions, the newspaper's digital platforms, such as the Nghe An online newspaper, YouTube, Facebook, TikTok, and Spotify, have developed strongly, all contributing to establishing the brand of the Nghe An Party Newspaper in the hearts of its readers with absolute trust.
We believe that, with the achievements already made, Nghe An Newspaper will do even better in fulfilling the tasks entrusted by the Party and the people, serving as a solid bridge between the people and the Party, bringing the Party's resolutions into life, and organizing policy communication more strongly and effectively in the future.
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